Oct 15th 2014
AOL's full library of premium content is now available through Google's Android TV – marking another step in AOL's video content distribution strategy. Android TV will feature AOL's library of nearly 1 million premium videos including AOL Originals like the Emmy-nominated original series Park Bench with Steve Buscemi and The Future Starts Here with Tiffany Shlain. As part of the content offering, AOL's movie library including Miramax films and AOL's brand portfolio including HuffPost Live, TechCrunch, and MAKERS will be available through the app and device.
Android TV brings a tailored primetime entertainment experience straight to the user in their own living room. Personalized content recommendations appear automatically on a user's home screen, and users can utilize a voice search feature, cast from their laptops, phones and tablets, as well as control Android TV devices from their phones and Android Wear devices. The deal highlights AOL's continued commitment to strengthening consumer video offerings, and providing viewers with the content they love across every screen and every device.
"This announcement represents a natural continuation of our connected TV and OTT device strategy", said Dermot McCormack, President of AOL Video and Studios. "As video viewing habits evolve, it's crucial that the videos people love are available when they want them and on their preferred device. With the addition of Android TV we are able to expand the reach of our premium video library."
With the Android TV integration, AOL's library of premium video content is now available across sixteen connected TV and OTT devices including Apple TV, Roku, and Samsung.
Aug 14th 2012
What's your role at AOL and how long have you worked here?
I've been with AOL for nearly 13 years, and I would have to say I'm having more fun now than I've had in years. The technologies are more interesting -- phones and tablets are exploding with creative and engaging apps, graphics processing power and UI options are plentiful, and technology has become much more accessible.
What are your usual responsibilities?
I wear a number of hats at AOL. Some days I organize all the feeds and TV channels amongst our platforms (Samsung, Sony, TiVo, Roku, Boxee, Panasonic, GoogleTV, Xbox, Yahoo ConnectedTV, Divx, Western Digital). I work closely with Marta Fronc-Villa to ensure the graphics and animations are coded properly on the TV's and devices. I collaborate closely with Rob Delacruz and Rob Cabacungan to make sure all our front-end, back-end and ad technologies are in check for our AOL business needs. I sit in on demos from other groups within AOL to learn about upcoming APIs and ways to tie AOL backend systems into our TV products. Other days I'm in meetings with gaming platform providers, advertising technologists, analytics & reporting specialists, and client-side engineers.
Advertising has also been a major focus, and we have a system in place that I think is better than our competitors. Over the past few months, a lot of time has been spent validating, re-validating, and running ads of all types to ensure that our "ad formula" works across all our TV platforms.
As an AOL Cultural Ambassador, I also get to conduct interviews with potential hires. It's become obvious over the past 6 months that word is getting out about AOL, and people are clamoring to get in. We are the most "West-Coast"-like company here on the East Coast in terms of corporate culture, our unique ambitions, customer focus, work-life balance, and how we treat our employees.
What was the inspiration behind AOL HD?
I felt like I would explode if I didn't take one last stab at this elusive SmartTV industry. I've worked for a number of interactive-TV startups over the past 20 years including Bell Atlantic Video's "Stargazer" project in 1993, TELE-TV in 1996 with Howard Stringer (CEO of Sony), and finally at AOLTV in 1999. All of these TV projects failed for reasons outside my control after years of hard work and high-hopes. Trust me, it was depressing, and I have a basement full of old TV set top boxes to prove it.
All of the pieces were there. I felt that I would not be able to live with myself later on if I didn't put forth this one last big effort and prove that the previous 20 years weren't squandered in obsolescence.
What was the greatest challenge when building/pitching the product?
After creating the "AOL" SmartTV app on my Samsung TV at home, I had no way to show it to anyone. I couldn't lug my TV in the back of my car to work. I basically had to beg my wife to videotape me late at night after the kids were in bed to make a YouTube video of the presentation. That was the best video she ever made, because it changed all of our lives.
As it turned out, AOL ad integration was the perfect addition to the product and represented a turning point. Emails were exchanged, demos were arranged, and four days later Rob C. and I were in the office of AOL's former Chief Technical Officer. He asked some thoughtful questions about the architecture and development process and then announced, "I've already booked you guys a timeslot with [AOL Chairman and CEO] Tim Armstrong in 3 days. You're going to New York!".
Another challenge was the act of finding the videos. At the time, AOL had hundreds of thousands of videos hosted on servers scattered all over the world -- fantastic content, but sometimes hard to find in high-definition and within show series that were consistently produced. As time went on, video feeds became much more reliable, and now it's just a matter of hitting a button to add a new show series to a specific TV platform. Thankfully Rob Delacruz has an excellent eye for shows that appeal to our audience, and is very good at decyphering the analytics to know what's working.
How has the Connected TV industry changed since the launch of AOL HD?
All the secrets to where the industry is heading can be found by reading the API documentation from each device manufacturer. There, you will find ideas and device-connectivity strategies that consumers won't see for another year, based on upcoming hardware and firmware releases. It's sort of like studying the patents that Apple files to know what's around the corner.
Any trends we should look out for?
Here are the trends that I've identified that you will see with the "TV of the Future":
- You are going to start seeing a lot more convergence between TV's and tablets/phones. Tablet apps that communicate with your TV will show additional information about the show you are watching, and targeted ads will be very valuable. You'll see apps on a "2nd screen" that do the work of a set top box. This will provide the content hosts with data about who is watching, what they're watching, where and when.
- You are going to see more TV's come with pre-installed cameras for video-chats right within the living-room. (Like AIM AV for TV)
- You are going to start seeing camera-enabled TV's act as security-monitoring for the home, with motion-detection, and the ability to take snapshots of whomever is about to steal the TV.
- Some TV's have API's that allow you to connect hospital blood-pressure monitoring equipment and healthcare stats devices to the TV. You will start seeing more TV-based healthcare apps in the upcoming years.
- Did you know that as of 2012, people spend more time watching videos on their Xbox's than playing games? That is a seismic shift. Only the big companies will get into the Xbox video app biz, however, because it's very expensive to go through the development process to do so.
- The Rapid drop in DVD sales will continue, and there will be a push to shrink the window between theatrical and pay VOD release. Studios know the VOD market is growing and will slowly but surely start to shorten their windows.
- AOL's approach to host-based "live-stitched" high-definition advertising is superior to what is found in other products, I believe. It eliminates the latency between ads and the main content, gives the host more control and flexibility, provides excellent analytics, and eliminates the "black screen" gaps that you see in client-based ad-serving. It wouldn't surprise me if our ad technology becomes the industry-standard in the SmartTV-space.
Bandwidth caps are the main thing keeping people from cutting their cable TV altogether and going all to connected TV viewing. Cable companies want to keep users in their cable TV fold, so they punish users who choose the "Internet only" option by charging more for better bandwidth and a reliable high-speed connection. The US Department of Justice recently announced that it was investigating whether bandwidth caps constituted "restraint of trade".
What are your favorite AOL HD shows?
Translogic, Digital Justice, Engadget, Moviefone, You've Got Videos, GMC Trade Secrets, WSJ Live, Reuters, and BBC News.
What's one thing people wouldn't guess about you on first glance?
I enjoy comedic acting and have performed in front of thousands of people between 1990-1999 (before kids), including a brief sketch at the Patriot Center.
What's your favorite thing about AOL (product or site)?
The people at AOL are what makes the work environment so special. If I were to pick some favorite sites, I would have to say the Winamp team is putting together some absolutely amazing backend API's centering around music that I can't talk about just yet -- but I will say when they launch it, it will be a big game-changer for the music industry.
The HuffPost livestreaming team has some really ground-breaking API's centered around community-journalism and live-"web socket" communications between viewers, TV-hosts and SmartTV devices. I've been on tech forums in the TV space across nearly every TV manufacturer and no one is as far ahead of the game as our new HuffPost Live service. I think it's going to be monumental in it's impact on how IPTV works, and what users can expect from their broadcasters.
I'm also a big fan of TechCrunch and Engadget, and of course http://hd.aol.com!
Check out version 2.0 of our connected TV app which features ad-serving capabilities and a wide selection of rich, high-definition video content drawn from The AOL On library of more than 380,000 short-form videos.
Aug 10th 2012
The app features a selection of video from our massive library of more than 380,000 short-form videos. And best of all, we have hundreds of fresh new videos being added every day, so users are encouraged to check back often for more videos on their favorite topics. The upgraded app is now available on Samsung Smart TVs, Roku and Sony. We're also excited to reveal that TiVo will join the list of supported platforms in the coming weeks.
The launch of our new app brings great news on the advertiser front as well. Version 2.0 features ad-serving capabilities that enable AOL advertisers to reach consumers across a variety of connected TV platforms. Connected TVs are one of the most desirable platforms for advertisers right now, and we have plenty of high-quality inventory that will be executed via pre-roll ad units.
AOL is proud to provide users with the best entertainment from cable and the web in one place. To learn more about our offerings, please read the full press release here.
Jul 13th 2012
Goviral was sponsor this week of the Internet Advertising Bureau UK Great British Social Media Festival, which attracted a sold-out crowd in East London. Mads Holmen, goviral Planning Director, spoke to delegates at the annual event, designed to inform and educate about the importance of a robust, well-thought out, relevant social media strategy through new case studies, research and first-hand insights.
Mads' presentation, 'Engaging Generation Social,' was well received and sent Twitter wild. He discussed the prominence of social media, with the social generation forecast to become the biggest consumer group on the planet by 2015. Mads also discussed how the role of advertising will adapt to engage, impact and give generation social a reason to be receptive. Representatives from Google, Microsoft, Twitter and Samsung were also on hand at the event.
Learn more about Goviral and its video offerings here and read about more social insights Mads presented at Social Media Week in February.
Apr 24th 2012
At AOL, we want to bring people closer to the things that matter, while helping them discover and share stories and information that color their lives, especially when it comes to video. Today we announced the launch of The AOL On Network – a new video platform that offers premium content across 14 content channels including food, business, entertainment, style, tech, travel, health and others, and reaches nearly 57 million U.S. consumers.*
You can experience AOL On content across the desktop, mobile and tablet optimized sites and apps, and in the living room through AOL On HD via Samsung, Sony, Roku, Google TV, Boxee and Yahoo! Connected TV devices.
The launch of The AOL On Network was announced at AOL's 2012 Digital Content NewFront, where more than 450 brand advertisers, marketers, agencies and digital and TV media buyers came together to see AOL's new slate of video programming, meet original programming producers and casts, and experience the power and reach of the AOL brand.
* comScore March 2012; total U.S. viewers
See the full press release here.