Patch announced today that May was its best month ever for traffic and revenue. According to just-released comScore numbers, Patch served a record 11.7 million users in May, a 14% increase over April's 10.3 million users and an 11% increase over its previous traffic record of 10.6 million users last August. In addition, Patch's total revenue was 14% higher than its previous record last November and also represents a 17% bump in revenue over April 2012. In 2012 Patch has already booked 130% of its total 2011 revenue.
In a press release today, Patch also said:
- The 14% month-over-month growth in users outpaced the comScore Regional/Local category as a whole, which grew only 3% over the same time period.
- Patch had a 12% increase in engagement (visits per unique visitor) from April to May. Within the top ten regional-local properties, this represents the highest increase in engagement month over month, and ranks Patch as the second highest in engagement among those properties.
- With an average site age of just over 18 months, Patch is now the #5 regional/local property on the web, from #10 when it first entered the rankings in December 2010.
Jon Brod, who co-founded Patch, said in the release: "We are extremely gratified to see these measures of the traction we have gained in our communities and in our business since our launch just over 3 years ago."