publisher posts

Last night, Digiday announced the winners of the Digiday Publishing Awards at their gala in New York City and AOL nabbed three awards:

Best Advertising Innovation by a Publisher
AOL Premium Formats / Smart Apps

Best Use of a iPad/Tablet by a Publisher
AOL / Editions

Best Editorial Achievement by a Publisher
The Huffington Post

Honoring overall excellence and breakthrough achievements in digital publishing, branded content and advertising technology, the Digiday Publishing Awards also named Cambio's CliffNotes Films as a finalist in the Best Branded Content Integration by a Publisher category. The winners and finalists were selected by a judging committee made up of leading media and marketing experts, journalists, industry insiders, marketers, publishers, and technology visionaries. To read the full list of winners click here.

.@AOL Wins Three @Digiday Publishing Awards: @HuffingtonPost, @Pictela, @Editions aol.it/HNqpKI

- AOL PR (@AOLPR) April 17, 2012

As a sponsor of this week's Digiday Publishing Summit (DPS), AOL's Advertising.com Group was showcased in front of more than 300 leading executives in digital publishing, advertising and technology. This leading conference explored challenges facing large and small digital publishers in the rapidly evolving online landscape and opportunities and strategies that will drive their business in 2012 and beyond.

In addition to the sponsorship, two speakers – Will Schmahl of ADTECH and Brian Atwood of Pictela – represented AOL during the three-day event titled "Making the Modern Publisher" in Park City, Utah, The summit highlighted innovative technologies and winning content strategies with the goal of helping publishers create a playbook for success. The agenda featured workshops and sessions on mobile, video, premium ads, inventory optimizers, data and quality content.

Will led a presentation on the benefits of "Mobile Rich Media Ad Interface Definitions," or MRAID, the Interactive Advertising Bureau (IAB) project to standardize rich mobile ads. The key message was that ad standardization in the mobile space will allow both publishers and advertisers to create winning mobile brand experiences, which will drive better ROI.
As a panelist on "Bringing Beauty to the Web," Brian shared his thoughts about the advantages of publisher and advertiser collaboration to create consumer-centric Web experiences with reduced clutter and premium ad formats. Less clutter on a page and one premium ad unit increases engagement more than three times – better for the publisher, advertiser and consumer.

Our sponsorship and speaker contributions sessions drove potential new client relationships and promoted our suite of publisher-focused solutions. The event was a big success for us, and we plan to be front and center at the next Digiday Publisher Summit in October.

.@Advertising_com Group Sponsors @Digiday Publishing Summit t.co/Fr3AWWcD

- AOL PR (@AOLPR) March 29, 2012