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premium formats posts

Aug 30th 2012

AOL in the Running for Two Major Ad Awards

AOL's Hunger Games Premium Format ad campaign has been named a finalist in the 2012 international IAB MIXX Awards, sponsored by the Interactive Advertising Bureau. The winners will be announced on October 2nd. The ad unit, launched in February to build momentum for the premiere of Hunger Games in March, is one of four finalists in the Single-IAB Standard Rich Media Display Ad and Single-Location-Based Advertising categories. The Devil ad showcases HD video assets, print-quality images and features the Moviefone showtime finder.

In addition, Live Better America, AOL's custom publishing platform built for General Mills that launched Aug. 2, has been nominated for a 2012 OMMA Award for Web Site Excellence in the Health & Wellness category. The OMMA Awards for Online Advertising Creativity recognize the year's most innovative and brilliant online advertising creative, campaigns and websites across 65 categories in three disciplines. Winners will be announced on October 1st.

The Live Better America brand lives across General Mills' www.livebetteramerica.com, AOL's LiveBetterAmerica.aol.com and Everyday Health's EveryDayHealth.com/LiveBetterAmerica and targets baby boomers. AOL's content taps into The Huffington Post's lifestyle content across multiple sections, including Travel, Healthy Living and HuffPost 50.

May the odds be ever in our favor!

Aug 2nd 2012

The Advertising.com Group Launches Blog

This week, our friends at Advertising.com Group launched a blog that will feature shared industry insights and knowledge from the collective leadership of the team. Ned Brody, CEO of Advertising.com Group, kicked off the blog explaining the vision of the group and what the blog will cover:

"The vision of the Advertising.com Group is 'to simplify digital advertising at scale.' As a company, we are focusing on that vision by building a unified suite of tech products and services to provide simpler, easier-to-manage solutions serving publishers, marketers and everyone in between.

We are excited to begin publishing weekly blog posts covering issues that surround core ad technologies, formats, buying opportunities, regulatory themes, publisher monetization and other critical and often confusing topics."

Today's blog post, written by Delia Biddison, VP of Publisher Services, covers the OMMA RTB Conference, where Biddison participated on a panel called "You Call This 'Premium?': Publishers Face the RTB Question." Read Biddison's recap of the conference to learn about display and data targeting, as well as RTB strategies and practices.

Learn more about the Advertising.com Group and read future blog posts by clicking here.

Jun 27th 2012

AOL Launches Premium Formats for Smartphones and Tablets



Today AOL announced that we have expanded our Premium Formats suite to the smartphone and tablet. After launching Project Devil for desktop just eighteen months ago, the beautiful, engaging, content-rich ad formats that are powered by the award-winning Pictela technology will now be available on mobile devices. We are simplifying premium digital advertising and offering marketers the ability to serve the same brand content experience across multiple devices.

Mobile Premium Formats are built using applications similar to those currently available for the desktop. Each ad unit includes three apps. At launch, the applications for an advertiser to choose from are:

  • Photo Gallery – Allows advertisers to tell their brand story through beautiful, high-quality images of products or messages. Up to nine images can be featured in a carousel that can be swiped through to see the next image.
  • Video Gallery - Displays stunning HD content and provides advertisers with another platform to utilize TV spots and other video content that has already been produced.
  • Content feed – Advertisers can include proprietary feeds to highlight company news and updates for consumers.
  • Facebook feed - Displays content from a brand's Facebook page in a scrollable-list to provide real-time conversation updates.
  • Twitter feed - Displays content from a brand's account or a chosen hash-tag in a scrollable-list to provide real-time conversation updates.


Additional apps will be incorporated into this mobile offering in the coming weeks. Similar to the desktop browser experience, every high-definition experience within the ad unit can be navigated without leaving the page. The functionality takes into account the tactile nature of mobile devices, and allows users to swipe and tap to see more content which can be updated instantly during a campaign.

Advertising inventory will be available across AOL's Owned & Operated mobile web properties and apps, as well as across third party mobile inventory through Advertising.com. This technology is available for iOS 4.0+ and Android 2.2+ in the U.S. and Canada.

Apr 17th 2012

AOL Wins Three Digiday Publishing Awards


Last night, Digiday announced the winners of the Digiday Publishing Awards at their gala in New York City and AOL nabbed three awards:

Best Advertising Innovation by a Publisher
AOL Premium Formats / Smart Apps

Best Use of a iPad/Tablet by a Publisher
AOL / Editions

Best Editorial Achievement by a Publisher
The Huffington Post

Honoring overall excellence and breakthrough achievements in digital publishing, branded content and advertising technology, the Digiday Publishing Awards also named Cambio's CliffNotes Films as a finalist in the Best Branded Content Integration by a Publisher category. The winners and finalists were selected by a judging committee made up of leading media and marketing experts, journalists, industry insiders, marketers, publishers, and technology visionaries. To read the full list of winners click here.

Apr 3rd 2012

Four AOL Brands Named Finalists in the Digiday Publishing Awards


Digiday
has announced the finalists in the Digiday Publishing Awards and AOL nabbed four nominations. The Digiday Publishing Awards honor overall excellence and breakthrough achievements in digital publishing, branded content and advertising technology. AOL was nominated in the following categories:

Best Advertising Innovation by a Publisher
AOL Premium Formats / Smart Apps

Best Branded Content Integration by a Publisher
AOL & Cambio / CliffsNotes Films

Best Use of a iPad/Tablet by a Publisher
AOL / Editions

Best Editorial Achievement by a Publisher
The Huffington Post

The finalists were selected by a judging committee made up of leading media and marketing experts, journalists, industry insiders, marketers, publishers, and technology visionaries. Winners will be revealed at the Digiday Publishing Awards Gala on April 16th in New York City.

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