At AOL, we're big believers in the power of video advertising – just look at our recent acquisition of Adap.tv, our focus on original programming, and the launch of our Programmatic Upfronts. We're also committed to partnering with outside companies who are creating the most cutting-edge technology to help video advertisers stay one step ahead of consumer behavior.

On the heels of our recent partnership with video enrichment platform Carambola, we're proud to announce that we've teamed up with minteye to create a powerful new ad unit based on the technology that powers minteye's Pre-Roll SKIP ad product.

We're even prouder to share that we're the first to adopt their technology.

With the unit, we're able to reduce click-aways and ensure that users stay engaged. By offering users the choice to skip the ad, it gives them control over their ad experience – via minteye's slide-bar technology – creating a game-like interaction.

So, how does it work?
While the user slides the bar to skip the pre-roll, an ad visual that's been broken down into tiles appears over the pre-roll. As the user continues to slide the bar, the tiles become a normal image, which is resized to fit the frame. Once the user has normalized the image, the "skip" button becomes active and the user can proceed directly to the content. This also drives higher awareness for advertisers than if the user had watched the entire pre-roll.

We think it's a win-win for everyone: Consumers get to the content they want faster, and advertisers get guaranteed engagement while supporting a better user experience.

Try the unit out for yourself here.
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