pictela posts

Today I'm proud to announce to that the Advertising.com Group has officially been renamed AOL Networks. This new brand better aligns with AOL, and should help all of our stakeholders to better understand the rich stack of assets and robust technology we bring together nearly 20,000 publishers and 4,000 advertisers. We believe this new name clearly represents the recognized cross-screen offerings across premium, programmatic and performance advertising.

Since our formation in April 2011, our mission has always been to simplify digital advertising at scale. AOL Networks will continue to offer global advertising solutions that help increase yield through a rich and broad set of platforms, formats, and technologies. We have heard from many clients that there are an increasing number of systems and partners they need to do business with to accomplish their online marketing objectives. AOL is synonymous with premium. And in the network space, there is a real need for premium experiences. With our established leadership in video, performance and now programmatic, plus AOL's foothold in premium advertising, we are better positioned than ever to define and own a transcending solution.

AOL Networks enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands.

The brands within AOL Networks will continue to operate under their existing names, including:

• ADTECH: Dominant cross-screen global ad management and serving platform.
• Advertising.com: Massive premium, cross-screen network with 596M* global unique visitors, programmatic buying, a proprietary DSP, and network-exclusive access to AOL inventory.
• The AOL On Network:Launched at AOL's Digital Content NewFront in 2012, AOL's premium video network reaching nearly 67M** unique viewers.
• goviral: Acquired in January 2011, the branded content distributor across premium publisher network in over 90 countries.
• Pictela: Acquired in December 2010, the award-winning content-based advertising and premium formats platform behind Premium Formats.

Additionally, BuySight, the recently acquired dynamic creative optimization firm, will be packaged into the Advertising.com product suite.

The new gateway, www.aolnetworks.com, launches today, providing publishers and marketers with information on, and access to, all of the offerings in the AOL Networks premium advertising suite.

*Source: comScore December 2012
**Source: comScore December 2012

AOL's @advertising_com Group becomes AOL Networks! aol.it/XJtq2o

- AOL PR (@AOLPR) February 5, 2013

Today AOL announced that we have expanded our Premium Formats suite to the smartphone and tablet. After launching Project Devil for desktop just eighteen months ago, the beautiful, engaging, content-rich ad formats that are powered by the award-winning Pictela technology will now be available on mobile devices. We are simplifying premium digital advertising and offering marketers the ability to serve the same brand content experience across multiple devices.

Mobile Premium Formats are built using applications similar to those currently available for the desktop. Each ad unit includes three apps. At launch, the applications for an advertiser to choose from are:

• Photo Gallery – Allows advertisers to tell their brand story through beautiful, high-quality images of products or messages. Up to nine images can be featured in a carousel that can be swiped through to see the next image.
• Video Gallery - Displays stunning HD content and provides advertisers with another platform to utilize TV spots and other video content that has already been produced.
• Content feed – Advertisers can include proprietary feeds to highlight company news and updates for consumers.
• Facebook feed - Displays content from a brand's Facebook page in a scrollable-list to provide real-time conversation updates.
• Twitter feed - Displays content from a brand's account or a chosen hash-tag in a scrollable-list to provide real-time conversation updates.

Additional apps will be incorporated into this mobile offering in the coming weeks. Similar to the desktop browser experience, every high-definition experience within the ad unit can be navigated without leaving the page. The functionality takes into account the tactile nature of mobile devices, and allows users to swipe and tap to see more content which can be updated instantly during a campaign.

Advertising inventory will be available across AOL's Owned & Operated mobile web properties and apps, as well as across third party mobile inventory through Advertising.com. This technology is available for iOS 4.0+ and Android 2.2+ in the U.S. and Canada.

Last night, Digiday announced the winners of the Digiday Publishing Awards at their gala in New York City and AOL nabbed three awards:

Best Advertising Innovation by a Publisher
AOL Premium Formats / Smart Apps

Best Use of a iPad/Tablet by a Publisher
AOL / Editions

Best Editorial Achievement by a Publisher
The Huffington Post

Honoring overall excellence and breakthrough achievements in digital publishing, branded content and advertising technology, the Digiday Publishing Awards also named Cambio's CliffNotes Films as a finalist in the Best Branded Content Integration by a Publisher category. The winners and finalists were selected by a judging committee made up of leading media and marketing experts, journalists, industry insiders, marketers, publishers, and technology visionaries. To read the full list of winners click here.

.@AOL Wins Three @Digiday Publishing Awards: @HuffingtonPost, @Pictela, @Editions aol.it/HNqpKI

- AOL PR (@AOLPR) April 17, 2012

The Advertising.com Group returned to ad:tech San Francisco, a major industry event attracting over 10,000 digital marketers from across the globe, to showcase their suite of advertiser and publisher solutions. Ad:tech was held at the Moscone Center West, where the Advertising.com booth was prominently displayed on the first floor exhibit hall. The booth featured product demo stations for Advertising.com, ADTECH, Pictela and AOL Video.

During the conference, we reinforced the message of being an end-to-end provider of premium digital marketing solutions for publishers, agencies and advertisers. Our booth was staffed by knowledgeable product and sales reps who engaged the ad:tech audience and the two-day event was packed with client meetings and product demos that generated leads for the group.

In addition to the booth, the Advertising.com Group hosted an exciting opening night party at the W hotel. The party was attended by top clients and partners who enjoyed food, drinks and music. You can check out photos from the party on our Facebook page.

Ran Harnevo of AOL Video was on also hand during ad:tech and led a panel discussion on video titled, "Integrated Video Planning". He was joined by expert panelist from Nielsen, FreeWheel and Revision3. During the sessions, the panelists explores key topics like:

• Discovering best practices to help control your video distribution
• Learning how creating complimentary content can help reach customers
• Better understanding today's video consumption habits to better target your audience.

To learn more about our advertiser and publisher solutions, visit Advertising.com.