partnership posts

Mar 1st 2012

It Makes Good Cents: HuffPost Money Launches, AOL Money UK Gets Redesign

Today, Arianna Huffington announced the launch of HuffPost Money, a section dedicated to looking at the big financial stories of our time, with an eye on answering the question: how do the day's headlines affect you and your finances?

HuffPost Money is founded on the understanding that many of the biggest stories of our time -- from foreclosures and the decline in American economic mobility to the payroll tax extension and the growing student loan debt -- have a direct influence on the way we live, spend, and save.

HuffPost Money is edited by Emily Cohn, who will report to Emily Peck, managing editor of HuffPost Business. To learn more about the launch read Arianna's blog post here.

AOL UK announced an enhanced version of its personal finance site, AOL Money, with a fully integrated price comparison hub in partnership with lovemoney.com and an investing platform powered by The Motley Fool.

As content continues to be the key driver of our strategy, we are enhancing AOL Money through these partnerships, providing users with tools to deliver a first in class web experience as well as giving brands the opportunity to interact with an even more engaged audience. With a focus on consumer advice, news-led features and the latest financial products, AOL Money now includes expanded editorial content and improved design and usability.

Learn more about this announcement here.

Feb 13th 2012

AOL Partners with blinkx for Video Search

AOL today announced that its video search results are powered by blinkx. In turn, blinkx will incorporate AOL's premium video assets into its current index of over 35 million hours of content, making them easily searchable and accessible to users around the world.

The partnership expands the quantity and quality of AOL's video search results and also delivers integrated Safe Search tools that block adult oriented content from minors.

Search and watch on AOL.com and blinkx.com!

Jan 5th 2012

AOL Partners with The Parenting Group

Today, AOL announced a partnership with Bonnier's Parenting Group that is intended to significantly grow AOL's reach in the valuable parenting category. AOL will feature Parenting.com's award-winning child development and family lifestyle articles on the AOL home page and across multiple Lifestyle channel properties.

AOL will also collaborate with The Parenting Group to package integrated digital advertising programs that incorporate media assets from both brands, leveraging the full suite of AOL's monetization solutions from premium sales to Advertising.com.

Establishing long-term partnerships with the leading publishers that serve our largest audience segments is a key part of our AOL strategy. Moms are a very important part of the AOL community, and the Parenting.com brand brings a wealth of credibility, authority and expertise on the issues that matter most to today's modern families. We're thrilled to partner with The Parenting Group and to offer advertisers an expanded range of integrated marketing opportunities across the AOL network.

You can read the joint press release here.

Jan 5th 2012

CafeMom and StudioNow Partner to Bring High-Quality Video to Moms

You may have recently read that YouTube is developing premium content channels. As a part of that effort, CafeMom just launched its own YouTube Channel, CafeMom Studios, featuring original video content produced by StudioNow.

One of the first campaigns featured on CafeMom Studios is called Moms Matter 2012, which focuses on the 2012 elections. Original video content produced by StudioNow includes interviews with moms and candidates, an issues scorecard, candidate profiles, message boards and forums, and political mom bloggers. The goal of the campaign is to unite moms regardless of political affiliation, activate them to get informed and take action, and have their voices heard to impact the outcome of the 2012 election.

The CafeMom and StudioNow partnership demonstrates CafeMom's commitment to creating high-quality, engaging content for readers, while allowing StudioNow to demonstrate the full depth and breadth of its high-end production capabilities, from ideation to production and delivery.

Check out one of the most popular current videos on Moms Matter, which was filmed at a CafeMom-sponsored Town Hall in Iowa this week, and features presidential candidate Newt Gingrich.

Dec 19th 2011

AOL Adds Partner Zillow to Provide Expanded Marketplace Offering

Our goal at AOL Money & Finance (DailyFinance, AOL Jobs and AOL Real Estate) is to bring together the best of the web in order to create robust, comprehensive and insightful experiences that help guide our loyal users through a lifetime of financial decisions. To accomplish this, we have enlisted a roster of best-in-class partners such as CareerBuilder on AOL Jobs, Move, Inc. on AOL Real Estate and The Motley Fool on DailyFinance. Now, we are thrilled to announce that we have launched a mortgage offering with our newest partner, Zillow.

Zillow is a leading real estate information marketplace, who provides vital information about homes, real estate listings and mortgages through its website and mobile applications, which enables homeowners, buyers, sellers and renters to connect with real estate and mortgage professionals best suited to meet their needs.

This partnership with Zillow, plus our existing partnership with Move.com, will enhance our users ability to make smart decisions about buying and financing their homes. Users now have easy access to important home financial information, such as mortgage calculators, real-time mortgage rates, and Zillow's innovative mortgage shopping experience, which allows users to compare personalized loan quotes and lender reviews, and connect directly with lenders. Already this year, consumers have submitted nearly 4.5 million loan requests in Zillow Mortgage Marketplace, receiving an average of 18 customized loan quotes per loan request.

Home and mortgage shoppers can find the Zillow Mortgage Marketplace integrated throughout AOL Real Estate home page (http://realestate.aol.com/) and DailyFinance

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