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Apr 23rd 2014

AOL On Announces Exclusive UK Partnership with Emirates

AOL On, the premium curated on-demand video network from AOL, has today announced an exclusive UK partnership with Emirates. The campaign will run for one month on the AOL On UK network, which launched in late March.

The deal, negotiated by Havas Media, will feature pre-roll videos promoting the airline's First Class and Business Class services onboard the Emirates A380, featuring #AllTimeGreats, Cristiano Ronaldo and Pele, competing over who is the most famous. The campaign will run across all screens including desktop, mobile, the AOL On app, and the AOL On Connected TV app.

AOL On continues to see extensive growth globally and recently announced its first investment in long-form content with the commissioning of 'Connected' - an original series that documents the lives of nine New Yorkers, which will be available to view in the UK for the first time when it launches later in the year.

Other recent successes in AOL On's growth includes the re-commissioning of #CandidlyNicole with Nicole Richie, city.ballet. with executive producer Sarah Jessica Parker, and Park Bench, a new original series with Steve Buscemi that takes viewers on a first-hand misadventure through the streets of New York. The huge success of #CandidlyNicole has resulted in the series being commissioned into a broadcast show for VH1, premiering this July.

Noel Penzer, Managing Director, AOL UK, said, "As digital video continues to grow and dominate all screens, we're very excited to be launching a campaign with Emirates that runs across the entire AOL On proposition. Video is central to AOL's strategy globally and having a brand such as Emirates on board is testament to the fantastic appetite advertisers and consumers have for premium content."

Sep 6th 2013

AOL and Minteye Partner to Create New Video Ad Unit

At AOL, we're big believers in the power of video advertising – just look at our recent acquisition of Adap.tv, our focus on original programming, and the launch of our Programmatic Upfronts. We're also committed to partnering with outside companies who are creating the most cutting-edge technology to help video advertisers stay one step ahead of consumer behavior.

On the heels of our recent partnership with video enrichment platform Carambola, we're proud to announce that we've teamed up with minteye to create a powerful new ad unit based on the technology that powers minteye's Pre-Roll SKIP ad product.

We're even prouder to share that we're the first to adopt their technology.

With the unit, we're able to reduce click-aways and ensure that users stay engaged. By offering users the choice to skip the ad, it gives them control over their ad experience – via minteye's slide-bar technology – creating a game-like interaction.

So, how does it work?
While the user slides the bar to skip the pre-roll, an ad visual that's been broken down into tiles appears over the pre-roll. As the user continues to slide the bar, the tiles become a normal image, which is resized to fit the frame. Once the user has normalized the image, the "skip" button becomes active and the user can proceed directly to the content. This also drives higher awareness for advertisers than if the user had watched the entire pre-roll.

We think it's a win-win for everyone: Consumers get to the content they want faster, and advertisers get guaranteed engagement while supporting a better user experience.

Try the unit out for yourself here.
For updates and the latest news from AOL, follow @AOLPR on Twitter.

Oct 23rd 2012

AOL Partners with Ad Council for Anti-Bullying Campaign


More than 80% of high school students in the U.S. report they witness bullying at least once a week and 25% say that they see acts of bullying at least once a day, according to a national survey released today by DoSomething.org. In an effort to educate and empower parents to talk to their children about ways in which kids can be more than just a bystander, a national, nationwide multimedia PSA campaign launched yesterday to coincide with National Bullying Prevention Month in October.

The campaign was developed by the Ad Council, in partnership with AOL, Facebook, Johnson & Johnson, the Free to Be Foundation, the Waitt Institute for Violence Prevention, and the Departments of Education and Health & Human Services. This movement includes a series of TV, radio, print and online PSAs, that will shed a light on the severity and ubiquity of bullying and educate our nation's parents on a worthwhile cause.

Created pro bono by AOL, customized Devil advertising units are now running on HuffPost Parents, HuffPost Women, across the AOL network, homepage and AOL Mail sign-in pages. AOL has even created a celebrity-focused "You've Got" segment featuring Marlo Thomas and Kelly Ripa to speak about the cause. Additionally, AOL generated a Road Devil, one of AOL's new mobile platform ad-units, for the Ad Council, which marks the first time a mobile Road Devil ad-unit has ever been utilized to highlight a non-profit organization/cause.

To learn more about the campaign and for resources to help you talk to your children about bullying, visit stopbullying.gov and the Stop Bullying Speak Up Facebook page. You can also visit AOL On, our channel dedicated to National Bullying Prevention Month - below is one of the many interviews it features.


Jun 4th 2012

Patch Launches New Initiative for Small Businesses


From the day I started at Patch over four years ago, we realized that small businesses (SMB) were an underserved and misrepresented group. Much of the information presented about them online was incorrect and their online opportunities were confusing and limited. To effectively represent local communities, we knew you had to start with the local businesses and places that comprised them. As a result, we proactively - and painstakingly - collected information about every small business and place in every community we covered. We built comprehensive local business directories which we offered to businesses free of charge, enabling SMBs to claim their listing and market themselves to their communities through Patch. We also provided a dedicated SMB support team to address their unique questions and needs. When an SMB calls or emails us, someone is here to help them.

Today, in announcing "Patch Partners," we are reinforcing our commitment to Patch advertisers, and to small business owners everywhere. Why? Because at Patch we know that small businesses have more at stake in local communities than most. They not only live in these communities, they've invested in them, and in themselves. They're truly the fabric that binds strong communities together. Small businesses also have a unique set of needs and challenges that are frequently overlooked by traditional media. We're in a great position to help them. Small businesses are a major audience for us; they're "power users" on Patch. When it comes to commenting, uploading and engagement, they're one of our most active user groups. We view them as essential partners in growing local commerce and community. We hope "Patch Partners" will not only further empower small businesses to reach their most valuable customers, but enrich and inspire them by connecting them to each other, to successful businesses within the Patch network, and to nationally recognized entrepreneurs and businesses that have successfully built their brands and businesses into global successes.

To learn more about this announcement, read the full press release here.

Mar 15th 2012

AOL, Microsoft and Yahoo! Activate Advertising Agreement


As of today, the display alliance between AOL, Microsoft and Yahoo! that was announced last November is operational. We are now offering each other's non-reserved display inventory to respective customers through each of our ad networks: AOL's Advertising.com, Microsoft Media Network and Yahoo! Network Plus.

The partnership will fundamentally change the way we buy and sell premium online display inventory and benefits advertisers, agencies and publishers. It was formed to help streamline the media-buying process by providing more efficient access to premium online ad inventory. The partnership is expected to extend the reach of the companies' advertisers while offering better yields for their publishing partners.

Today's news sets in motion the opportunity for advertisers and agencies to achieve scaled solutions across premium publishers, ultimately giving them access to high quality inventory and reducing friction in the marketplace. In addition to the United States, Yahoo and AOL have an agreement that extends to Canada. Microsoft's Canada business is not participating directly in the agreement.

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