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Jun 17th 2014

Bob Lord Moderates Panel for Students Interested in Tech

As coding becomes an increasingly-important literacy, AOL is committed to helping students in our communities gain access to career exploration in the tech and engineering fields.

Last week, Bob Lord, CEO of AOL Platforms, moderated a panel discussion at the AOL NY office for a group of 35 8th-grade students from The Eagle Academy. As part of AOL's ongoing Building Blocks of Success program, our office strives to partner with local NYC schools and community organizations to give students the opportunity to learn about career opportunities in tech and engineering. To date, AOL has hosted 260 students in the NYC office in partnership with organizations like All Star Code, Girls Who Code, Citizen Schools, Mentoring USA, and Step Up Women's Network.

Our program included a behind the scenes tour of the AOL studio, a panel discussion moderated by Bob Lord, and an interactive tech activity to give the students the opportunity to work one-on-one with AOL engineers.

AOL engineers worked with small groups of students to help them understand the fundamental thought process that goes into writing code. The goal of the 'Be The Robot' activity is to help the students understand the concepts behind coding – with the hope of sparking their interest in and encouraging motivation to learn different coding languages.

Mar 28th 2014

AOL Partners with AdWeek Europe 2014

AdWeek Europe kicks off in London today – and we're excited to announce that AOL is one of the key partners. In its second year, AdWeek Europe is a hybrid of inspiring thought leadership featuring the world's best and brightest, with engaging special events that galvanize targeted constituencies.

AdWeek draws from the client, media and broader cultural communities with a focus on key business drivers that shape and influence the global industry.

Over the course of the conference, AOL will host and participate in a number of panel discussions and keynotes around the most important topics in the advertising and media business right now.

AOL's panel sessions include:

Monday 31st March
@ 9:00 AM (GMT) – WIRED Content 3.0 - AOL UK MD, Noel Penzer features on an industry panel tackling brands, convergence, content, distribution and always-on consumer

@ 10:30 Shifting Premium Pounds Online – AOL's Head of International, Graham Moysey leads a discussion on video and our new premium video platform, AOL On

@ 16:30 Attacking Chaos: Automate to Simplify – CEO of Adap.tv, Amir Ashkenazi keynotes on marrying the power of digital with the simplified economics of TV

Tuesday 1st April
@ 9:00 WIRED 24/7 – HuffPost UK Editor-in-Chief, Carla Buzasi features on a panel to discuss redefining leadership in the ever-changing global landscape.

Wednesday 2nd April
@ 9:45 Agency Trading Desks Look at Programmatic – Moderated by AOL UK MD, Noel Penzer, AOL invites chats to the major trading desks about the role and future of programmatic advertising

Thursday 3rd April
@9:00 London Native Ad Forum – AOL UK's Head of Planning, Insight & Research, Steve Payne will host a block of session on Native advertising with industry leaders

Can't make it to any of the discussions, but curious as to what AOL has to say? No worries – you can catch the live stream here.

Feb 27th 2014

AOLers Share Career Advice in "Pathways to Success" Series

Equipped with notebooks, questions, and abundant enthusiasm, students from the High School of Telecommunication Arts and Technology headed to AOL HQ yesterday for "Pathways to Success." Held in New York, the event brings tech-interested students together for career advice and exposure.

The invited students attend one of 20 New York City public schools selected for a new program, the Software Engineering Pilot (SEP) - which provides funding to offer a comprehensive curriculum of computer science and software engineering for both girls and boys.

Panelists shared stories and advice, with the goal of exposing students to the myriad pathways available in the tech field. As the speakers wrapped up, a key-takeaway arose: "Keep in touch with the classmates you're with today, as those connections will be helpful in the future - you never know who you'll be connected with later on in life."

"Pathways to Success" is an ongoing AOL program through which we invite students interested in technology to the AOL office for a career panel and tour of the Studio. Stay tuned for future updates and events news by following @AOLImpact.

Feb 21st 2014

A Very Social Week For AOL

As Social Media Week nears the finish line, what better way to give a little #FlashbackFriday than to take a look back at AOL's events over the past week?

From the panel we hosted on Tuesday, additional events throughout the week at our offices and our Twitter co-hosted cocktail reception on Thursday, AOL put itself on the social media map in New York for a long time to come.

Kicking off the week, The Huffington Post's Tim McDonald moderated a sold-out panel, "Is Social Killing Storytelling", on Tuesday afternoon. The panel featured an amazing lineup of panelists –including Mashable's CMO, Stacy Martinet and the Editor-in-Chief of The Atlantic, James Bennet. Despite the inclement weather, we had a nearly-packed house and an additional 845 viewers who streamed the panel online.

Additionally, 250 social media influencers, AOL clients, journalists and digital media professionals attended the AOL and Twitter event, "You've Got Social" last night. To encourage the influential guests to share content from the event with their followers, we transformed every aspect of the event into a social media activation. Hundreds of people Tweeted together to unlock better drink options at the bar, request the next song played by the DJ, and strike a pose in our GIF booth.

We think it was a very social week for AOL, but don't just take our word for it: the infographic below provides a breakdown of AOL's Social Media Week by the numbers:
Wish you could have experienced AOL's Social Media Week for yourself? While we can't recreate the tweet powered bar or DJ, we can show you the thought-provoking panel, Is Social Killing Storytelling, here.

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