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Apr 7th 2014

AOL Announces Renewal Of Four Original Web Series For 2014

Today, AOL On announced the renewal of four shows from last year's slate of original video programming for a second season. This is an exciting announcement that underlines the success of our content creation strategy under the AOL Originals brand, bringing the POV of "Authentic Voices, Remarkable Stories" to each show we create.

Of the four shows returning for second seasons, three shows bring back first season advertisers. "City.ballet." featuring Sarah Jessica Parker as executive producer returns with sponsor Citi, while "The Future Starts Here" starring Tiffany Shlain, and "Hardwired" with digital influencer iJustine both return with Verizon as the sponsor. Popular show "#CandidlyNicole" starring Nicole Richie will also return for a second season with AOL. We saw an incredible response to these shows from consumers, with each show consistently drawing an impressive number of unique viewers but also seeing success in organic audience growth. These shows provide a great environment for brands and prove that we're on par with top-tier cable programs in reaching sizable audiences who are highly engaged.

The announcement of these second seasons comes in line with the start of our pre-NewFront meetings, with the first of over 20 meetings starting today, to preview the content in this year's slate. With just over three weeks to go before the AOL NewFront, we are looking to impress upon top agency executives the premium environment our content offers and the buying opportunity for their brands, and the announcement of four shows going to season two is coming at the right time to drive those messages. More detail on each of the shows is listed below:
"CITY.BALLET."– Return to the intimate and exciting world of the New York City Ballet, where executive producer Sarah Jessica Parker takes a closer look at the compelling lives of the company members; their hopes, their dreams, their passion and their hardships, both on stage and off. Produced by Pretty Matches Productions and Zero Point Zero Production, the series is sponsored by Citi.
"HARDWIRED 2.0" – Digital influencer Justine Ezarik (iJustine) is back. After covering the world of wearable tech last season, iJustine is expanding her coverage this year by profiling the hottest tech trends across the country. The show's second season topics will range from gaming to beauty tech and will showcase iJustine's trademark fun personality while featuring the latest trending topics. The series is sponsored by Verizon.
"THE FUTURE STARTS HERE" – Webby Awards founder and celebrated filmmaker Tiffany Shlain takes us on a series of wildly entertaining, daring, and inspiring rides that explore what it means to be human in an increasingly connected world. The series is sponsored by Verizon.
"#CANDIDLYNICOLE" – Fashion icon, creative director of House of Harlow 1960 and Winter Kate, and mom Nicole Richie brings her unfiltered sense of humor and unique perspective on life in a series based on her clever Twitter feed. "#CANDIDLYNICOLE" follows the outspoken host's daily insights as she shares her uncensored perspective on style, parenting, relationships and her journey through life. The series is produced by Telepictures and World of Wonder, with executive producers Nicole Richie and Michael Baum. Fenton Bailey, Randy Barbato & Tom Campbell serve as executive producers for World of Wonder.

Jan 15th 2014

AOL On Launches New Series with Hank Azaria, "Fatherhood"

Last year saw the debut of 12 new AOL On original series -- attracting more than 140 million views to date. As we kick-off 2014, we're thrilled to announce another AOL Original: "Fatherhood."

This documentary series with actor-director-comedian Hank Azaria explores his touching, humorous and enlightening journey: from a man who isn't sure he wants to have kids, to expectant father, to father of a premature boy struggling for his life, and finally to a regular dad facing the normal joys, trials and tribulations of being a father. Coinciding with today's premier, Azaria was featured on NBC's Today Show this morning to discuss the series and the lessons he learned along the way:

Visit NBCNews.com for breaking news, world news, and news about the economy


Be sure to catch the first two 'Fatherhood' episodes today with Azaria quizzing friends Bryan Cranston, Kevin Bacon and others about how to be a good dad. New episodes will launch every Wednesday through March.

Dec 16th 2013

AOL Original Series, "The Restart Project" Premieres Today

AOL has just launched "The Restart Project": Gwyneth Paltrow and Tracy Anderson's new series highlighting inspiring stories of women who have changed their lives in the face of adversity.

The 10-episode documentary series, produced by Ryan Seacrest Productions and presented by Kaplan University, follows Academy Award winning actress Gwyneth Paltrow and fitness expert Tracy Anderson as they spend time with women who've overcome hardship, injury, and setbacks to triumph - and tell their inspiring stories firsthand.

The brave women in the series have suffered through various obstacles, but found peace and resolution through natural healing - such as martial arts, competitive running and healthy cooking.

The first two episodes are available now at Restart-project.com. Two new episodes will premiere each Monday for the five week run of the series, and the series is available on mobile devices through the AOL On app.

Nov 22nd 2013

AOL Original Series FLAT OUT Activates Twitter "Flyaway" Sweepstakes

Today, AOL Original series FLAT OUT announced its Twitter "Flyaway" sweepstakes with featured partner Rockstar Energy. The sweepstakes will give one lucky fan and a guest the once-in-a-lifetime chance to meet series star Dylan Kwasniewski and be a part of NASCAR's prestigious Sprint Cup Series Champion's Week in Las Vegas on Dec. 3 – 6.

The two-day getaway will be jam packed with thrilling NASCAR experiences including the opportunity to drive a real NASCAR race car through the Richard Petty Driving Experience at Las Vegas Motor Speedway, an intimate dinner with Kwasniewski and VIP access to NASCAR's Sprint Cup Series Champion's Week activities, which celebrate the top 13 Sprint Cup Series drivers of the racing season. As a part of Champion's Week, the winner and his/her guest will witness first-hand a traditional NASCAR start line as the champs cruise down Las Vegas Boulevard, performing burn-outs and authentic pit stops in front of the Bellagio Fountain during the famous NASCAR Victory Lap.

For the chance to win, audiences must re-tweet a special message from @AOLOriginals. The promotion is in conjunction with the launch of a bonus episode that documents Kwasniewski's frightening crash at New Hampshire Motor Speedway earlier this fall and his dramatic championship win!

Contestants must be 16 years or older and reside within the United States. Entries are eligible 9 a.m. EST on Nov. 21 through 11:59 p.m. EST on Nov.24. For official contest rules, visit http://on.fb.me/1c720Lj.

Nov 19th 2013

ACTING DISRUPTIVE Launches Four New Episodes Today

AOL On Original series, ACTING DISRUPTIVE, released four new episodes today featuring more of Hollywood's biggest names and their passion projects. Co-creator and series host, Max Lugavere sits down with notable stars Seth Green at Shodogg, Moby with his platform mobygratis, Russell Simmons at Narrative and Olivia Wilde at RYOT.
Photo: ACTING DISRUPTIVE host Max Lugavere with Moby at mobygratis.

The series, which is produced by Tribeca® Digital Studios, first premiered on October 8 with notable faces Jessica Alba at The Honest Company, Jared Leto at VyRT, Rainn Wilson at SoulPancake, Felicity Huffman at WhatTheFlicka, Adam Goldberg on his creative Vine videos, and Adrian Grenier at SHFT.com.

In each episode, Max takes viewers behind-the-scenes of each business or innovative project, offering fans an all-access view at these creative ventures and the famous faces behind them. As with the first six episodes, viewers will witness how these celebrities are acting disruptive and leveraging their star power in an effort to better the world through their innovative businesses.

Look out for two more episodes being released this December.

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