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Oct 8th 2013

AOL Launches New Series, 'ACTING DISRUPTIVE'

Today, AOL is very excited to announce the premiere of the new original web series "ACTING DISRUPTIVE." We're committed to providing the most entertaining content in video - and our efforts have been on a roll. We're the number two video property on the Internet, reaching more than 71 million unique visitors and attracting 992M streams per month through the AOL On Network. As 'Acting Disruptive' joins our group of premium quality original programming, we're bridging the gap between what people see on TV and what the view online.

The series follows co-creator and host Max Lugavere as he sits down with Jessica Alba, Rainn Wilson, Olivia Wilde, Jared Leto and several other A-listers.
Each episode in the 12-part series will follow Max as he gets an inside look into these businesses and creative projects, giving fans an all-access view into these innovative ventures and the famous faces behind them. Throughout the series, viewers will witness how these celebrities are acting disruptive and leveraging their star power in an effort to better the world through their innovative businesses – offering a new perspective on some of viewers' favorite celebrities, and provides exclusive access and insight into businesses born out of personal passion.

The first six episodes of the series are now available at actingdisruptive.com featuring Jessica Alba at The Honest Company, Jared Leto at VyRT, Rainn Wilson at SoulPancake, Felicity Huffman at WhatTheFlicka, Adam Goldberg on his creative Vine videos, and Adrian Grenier at SHFT.com. Future episodes include: Seth Green and Shodogg, Moby's platform mobygratis, Olivia Wilde with RYOT and more.

Sep 6th 2013

AOL and Minteye Partner to Create New Video Ad Unit

At AOL, we're big believers in the power of video advertising – just look at our recent acquisition of Adap.tv, our focus on original programming, and the launch of our Programmatic Upfronts. We're also committed to partnering with outside companies who are creating the most cutting-edge technology to help video advertisers stay one step ahead of consumer behavior.

On the heels of our recent partnership with video enrichment platform Carambola, we're proud to announce that we've teamed up with minteye to create a powerful new ad unit based on the technology that powers minteye's Pre-Roll SKIP ad product.

We're even prouder to share that we're the first to adopt their technology.

With the unit, we're able to reduce click-aways and ensure that users stay engaged. By offering users the choice to skip the ad, it gives them control over their ad experience – via minteye's slide-bar technology – creating a game-like interaction.

So, how does it work?
While the user slides the bar to skip the pre-roll, an ad visual that's been broken down into tiles appears over the pre-roll. As the user continues to slide the bar, the tiles become a normal image, which is resized to fit the frame. Once the user has normalized the image, the "skip" button becomes active and the user can proceed directly to the content. This also drives higher awareness for advertisers than if the user had watched the entire pre-roll.

We think it's a win-win for everyone: Consumers get to the content they want faster, and advertisers get guaranteed engagement while supporting a better user experience.

Try the unit out for yourself here.
For updates and the latest news from AOL, follow @AOLPR on Twitter.

Oct 1st 2012

Vuguru And BermanBraun Team Up With AOL to Launch Family Comedy "Greetings From Home"


From the producers behind the hit TV-shows "Alphas" and "Junk Yard Gypsies", comes the brand new family comedy, "Greetings from Home" - a humorous take on the chaos that ensues when a military dad has to raise two unruly teens while mom is deployed overseas. Developed with hit production company BermanBraun,"Greetings from Home" comes hot on the heels of AOL and Vuguru's recent collaborations: the runaway hit comedy "Little Women Big Cars" and the romantic comedy "Fetching", both part of AOL's commitment to provide high quality content on the Web.

When career soldier Pete Griffin loses a leg in combat oversees, he is sent home to a desk job. Simultaneously, Pete's wife Patty, an Army nurse, gets deployed to Afghanistan, leaving him to raise daredevil son Chris and moody adolescent daughter Becky alone. Fortunately, helping Pete survive single fatherhood are his slacker brother-in-law, loopy grandmother Nana and the neighborhood army wives: an OCD-afflicted Sue; Emma, a sassy pregnant intellectual; Roberta, an airhead trying to lose weight before her husband returns; and Missy Wentworth, an overly provocative teenage bride. Pete loves his family, but he soon realizes that raising teenage kids is a combat situation in itself!

Meet the Cast
  • Pete Griffith (Dash Mihok, I Am Legend, The Day After Tomorrow, Ray Donovan)- A father and career soldier sent back to the States after losing his leg in combat
  • Sue Meyers (Missi Pyle, The Artist, "Two and a Half Men", Charlie and the Chocolate Factory) - Ms. Perfect Army wife and neighbor of the Griffith's
  • Nana (Estelle Harris, "Seinfeld", "Are You There, Chelsea?", "Fanboy and Chum Chum") - Patty Griffith's serial video-dating, wisecracking mother
  • Becky Griffith (Evie Thompson, Shake it Up!, "Criminal Minds", "Zoey 101") - The 15-year-old former tomboy, moody, adolescent daughter of Pete and Patty Griffith
  • Chris Griffith (Hudson Thames, Fright Night)- The 17-year-old charming and mischievous daredevil son of Pete and Patty Griffith
  • Emma Mountcastle (Nicole Randall Johnson, "Weeds"," MADtv", "Prime Suspect") - A sassy intellectual and a neighborhood Army wife who got pregnant after her husband went overseas
  • Roberta Sommer (Kristina Sexton, "Crossing Jordan", "Cold Case") -An airhead and a neighborhood Army wife who gained 50 pounds since her husband was away and wants to remove a kidney to help lose the weight
  • Missy Wentworth (Cherilyn Wilson, "True Blood", "I Heart Vampires", "90210") – A provocative young bride and neighborhood Army wife
  • Archie (Skyler Stone, "Bones", "Raising Hope") Pete's slacker brother-in-law who moved into a hammock on the lawn and never left

The 12-episode series is written by Bill Rosenthal, Bill Masters and Michael Davidoff, directed by Jared Drake and executive produced by BermanBraun's Gail Berman and Lloyd Braun.

To the Greetings from Home page now, Soldier!

May 7th 2012

New Series "Little Women Big Cars" Debuts on AOL On


Today marks the premiere of our new original web series "Little Women Big Cars" on AOL On Parenting. Set in New Jersey, Little Women Big Cars centers around four devoted soccer moms struggling to balance their busy schedules, family lives and sanity. The series is part of a larger slate of original programs ranging from comedy to crime investigation that AOL introduced at our Digital Content NewFront in April.

Meet the Cast
  • Meg (Amy Yasbeck, Wings, Hot in Cleveland), an over achieving people pleaser who, as a stay at home mom, takes on every school project
  • Barbara (Julie Warner, Crash, Nip/Tuck), a recent divorcee, lawyer and reluctant new soccer mom
  • Rocky (Kristy Swanson,Buffy the Vampire Slayer, Psych) a high-maintenance, materialistic diva and kept wife
  • Connie (Romy Rosemont, Glee), a curvaceous and big-hearted mother and Rocky's side-kick
  • Mr. Hughes (Ed Begley Jr., Portlandia, The New Adventures of Old Christine), school Principal with whom Meg is constantly trying to be in good graces
  • A.J. (Antonio Sabato, Jr., Melrose Place, The Bold and the Beautiful), the handsome, recently divorced soccer coach
  • Woody (Alexis Denisof,Buffy the Vampire Slayer, Angel ) – Meg's husband

Synopsis
When the women set Barbara up on a date with their kids' handsome and recently divorced soccer coach, the blossoming relationship forces the other women to re-examine their own marriages. Their friendship is further tested when it comes time to compete for spots in the school's gifted program. Will the women realize their bond is truly stronger than they ever imagined? From bake sales and soccer games, to gossip and divorce, these four moms will navigate the comedy and drama of suburban life.



Little Women Big Cars is directed by Melanie Mayron and is created by Sherry Coben. Coben is best known for creating the hit 80's sitcom "Kate & Allie."

Check out the premiere episode here and watch new episodes each week on AOL On Parenting.

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