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now eat this italy posts

Aug 19th 2013

AOL On partners with Carambola for exclusive new ad format to online video

It's no secret that at AOL, we take our original programming very seriously. Over the past few years, we've made a significant investment in video because of the incredible opportunity we see to entertain and inform viewers and to provide new opportunities for advertisers. Today we're announcing a partnership that enables us to deliver on both of those promises.

Some of your favorite AOL On Originals feature new native ad content like polls, trivia, e-commerce offers and other information within the video are powered by Carambola. They've created the world's first automated video enrichment platform that is exclusively available through AOL. Their algorithms analyze each AOL On video and create a unique and interactive layer related to the video content. The result is a powerful tool for advertisers that gives them additional user-initiated exposure, plus the ability to reach consumers in a highly relevant, contextual way.

We think the numbers coming out of our pilot program speak for themselves: one in ten viewers clicked to learn more about the video's content and they spent an average of 25 seconds with the unit. More than 60% of them chose to continue on to answer quizzes, read trivia, find outlets to purchase featured items, and otherwise explore the main menu. Furthermore, each unit is customized to fit AOL On channels and enriches video content without actually feeling like an advertisement.

For viewers, this means the ability to instantly and seamlessly find more information about the content on their screens without having to search for it on the web. For example, on "Now Eat This! Italy" with Rocco DiSpirito users can get inside the video by clicking on the small "AOL On" icon on the top of the screen to lead to a variety of information - from fun facts about Rocco, to recipes he is preparing, to where to buy his latest cookbook - and they can even choose to take part in quizzes and surveys.

We're committed to finding the most innovative new features in digital advertising today, and we're proud to bring Carambola into the fold. You can check it out in action here.

Jul 24th 2013

AOL On Videos Coming Soon to a TV Near You via Chromecast

It's no secret that AOL On is home to all the latest videos trending on the Internet. Now, we want to bring AOL On's content straight to you! We've partnered with a number of different platforms to bring you your favorite AOL programming wherever you are, at home or on-the-go.

We're working to bring AOL On content (via our Android or iOS apps) to Google's Chromecast users later this year, so they can view their favorite videos from the best seat in the house-- their couch! Chromecast will allow viewers to watch anything from the web, right on their TV screen, by casting it through a smart device for easy at-home viewing. Yup, that means no more crowding around a phone or laptop when sharing your favorite scene from #Candidly Nicole with your friends.

We know you've been craving for the latest episodes of Now Eat This! Italy and Anthony Eats America to watch on a bigger screen, and now you've got them.

Stay tuned for more updates!

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