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Nov 29th 2012

AOLers Join Forces for Cycle for Survival 2013


AOLers Cycle for Survival

AOL takes great pride in being a company who's in the business of helping people and AOLer Janet Balis saw this first-hand when AOL stood behind her and Cycle for Survival, raising money for cancer research. Janet's close friend Jennifer Goodman Linn founded the charity in 2007 and in the years that followed, grew the effort to become one of the fastest growing non-profits in the country, raising over $18 million. As she writes on HuffPost Impact:
I wanted to introduce this important cause to my new home at AOL. The response was overwhelming and very touching, particularly in the year which would be our first time ever cycling without Jen, who lost her battle with a rare cancer called Sarcoma in July 2011. In that emotional moment, I suddenly felt like I was very much part of a team. The corporate cause team sprung into action to spread the word. An AOL sales executive decided that he not only wanted to start a team in Detroit, but that he would do it as a satellite experience since there was not even an Equinox location there for the spinning class. Across the company, I marveled as people sprung into action -- this truly was a place that did what it said.
AOL's Janet Balis with Cycle for Survival Founders Dave and Jennifer Linn

Team "AOL+HuffPost: Cycle for Impact" has a goal to double their impact from last year and raise $100,000. To help the team reach its goal, click here.

Cycle for Survival's Founder Jennifer Linn

Oct 22nd 2012

AOL 'Idea Salon': Movember Co-Founder Changes the Face of Men's Health


It was surprising to learn that what began as a dare between friends has grown into the world's largest supporter of prostate and testicular cancer research. On Tuesday, October 16, AOL hosted Adam Garone, CEO and co-founder of The Movember Foundation, a movement that started in 2003 as a friendly nudge to grow mustaches. Movember has certainly evolved since it's inception in 2003, and Adam shared the history and vision behind this incredibly significant cause.

The Movember movement has inspired over 1.9 million participants and supporters worldwide to raise $299 million for prostate and testicular cancer research. Garone believes that a cure for prostate cancer is achievable in our lifetime, and he has dedicated his life to making that goal a reality.

During his talk at our internal speaker series, the AOL "Idea Salon", Garone admitted that it was a huge gamble to leave his job and focus on Movember fulltime. It didn't make it easy on his parents when his brother Travis did the same. However, neither Garone brother ever doubted the success of their idea. Rapid growth came by allowing the community to carry and build the brand because everyone who took part in Movember was inherently a brand ambassador; the mustaches said it all!


Garone also shared with us a few tips on creating an effective brand, including:

  • Start with a simple idea
  • Foster a culture of amazing, dedicated individuals around your brand
  • Use technology as an accelerator to push your idea along
  • Remain focused
  • Focus on the heroes
Garone added that it is especially important for a brand, like Movember, to keep things fresh and exciting. In 2012, Movember unveiled the creative campaign "Movember and Sons," focused on connecting fathers and sons while fostering open communication around topics related to men's health.

When the calendar ticks to November, and you see a gentleman with handlebar, fu manchu, chevron and other varieties of mustache, we encourage you to remember the fight for men's health, the Movember Foundation and to consider getting involved here: http://us.movember.com/

Jun 1st 2012

AOL Impact Announces Winner Of 'Share Your Cause' Contest 2012

AOL Impact and Cause Marketing Forum, a company that educates nonprofits and businesses on doing well by doing good together, today announced National Geographic's 'Cause An Uproar' campaign as the winner of the 2012 'Share Your Cause' contest. The campaign will be featured across AOL.com and AOL Mail.

Launched in March 2012, the 'Share Your Cause' contest called for eligible nonprofit organizations, their cause marketing partners or representing agencies to submit essays on how their program would benefit from this exposure. National Geographic Society was selected from more than 115 applicants for its 'Cause An Uproar' campaign, part of their Big Cats Initiative (BCI), which is dedicated to halting the decline of big cats through on-the-ground conservation projects and education. The campaign, which supports efforts to save big cats through partnerships with local communities, scientists and celebrities, will be featured in a premium position on AOL.com and the AOL Mail sign-in page for one day in 2012.

AOL Impact reinforces AOL's dedication to "giving back" by dedicating premium placement on AOL.com and AOL Mail to garner exposure for nonprofits at no cost. AOL Impact connects users with charities, making it easy to get involved and spread awareness. In November 2010, AOL launched the Daily Impact platform to provide permanent space on the most premium property, AOL.com, to promote a new cause every day of the year. To date, Daily Impact has garnered 19 billion pro-bono impressions, working with over 350 non-profit partners and 36 Top 100 advertising partners to share their cause story.* Visit http://impact.aol.com/ for more information.

*AOL Internal Data

Mar 1st 2012

Share Your Cause with AOL Impact


One of our core values at AOL is our commitment as an organization to empower our users to connect and engage with worthy causes. We are thrilled to partner with the Cause Marketing Forum again to demonstrate the power of the AOL Impact platform with the launch of the 'Share Your Cause' Contest. This year, we've expanded visibility for the winner by including a full-page presence on the AOL Mail Sign In Page for a day and a Huffington Post Blog in addition to one day in a premium position on the AOL homepage.

The contest, which is part of AOL Impact's sponsorship of the 9th annual Cause Marketing Forum conference, opens today and runs through March 30, 2012. The winner will be selected by a panel of judges based on the compelling nature of the campaign as described in the essay.

To submit an entry, view official rules and browse frequently asked questions, visit: http://www.CauseMarketingForum.com/aol2012.

The 2012 winner will be announced at the 10th Anniversary Cause Marketing Forum conference taking place on May 30-31, 2012 in Chicago.

AOL Impact reinforces AOL's dedication to "giving back" by dedicating premium placement on AOL.com and AOL Mail to garner exposure for nonprofits at no cost. AOL Impact connects users with charities, making it easy to get involved and spread awareness. Visit http://impact.aol.com/ for more information on AOL Impact.

Nov 30th 2011

Giving Good with AOL Mail + AOL Impact


One of our favorite things about the holidays at AOL is the elevated spirit of giving amongst our users and employees. So this year, we are excited to share a unique opportunity for our mail users to give back to their community, Giving Good.

Giving Good is a collaboration between AOL Mail and AOL Impact to give mail users a chance to win a $10,000 grant and free advertising on AOL for their favorite local non-profit.

To get involved, you just need to visit http://impact.aol.com/giving-good/ before December 7th and nominate your favorite local non-profit. 10 finalists will be selected and featured during the week of December 19th and we'll open up voting for you to pick your favorite organization. The final winners will be announced in mid-January.

More information and the latest updates on Giving Good, please check out the AOL Mail Blog or AOL Impact.

We hope you'll take a moment to participate in Giving Good and help us give back to your community.

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