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newfront posts

Apr 16th 2012

AOL Becomes First Major Publisher to Offer GRP Guarantee for Online Video, Mirrors TV Buying Model

Beginning today, AOL will offer marketers guaranteed audience delivery for online video advertising campaigns bought across its properties. For the first time, online GRPs – based on audience demographics, rather than clicks or impressions – are being used as the basis for advertiser guarantees on the Web. Through a partnership with Nielsen, AOL will leverage Nielsen Online Campaign RatingsTM reach, frequency and gross rating point (GRP) measurement to determine how well it delivered ads to the desired target audience. As the digital content NewFronts approach, AOL is the first major publisher to use a TV-based guarantee model for its online video inventory.

As we see more and more brand dollars shift from traditional television advertising to the Web, partnering with Nielsen puts AOL in a unique position to offer a more cost effective mechanism for reaching targeted audiences and a better or equal brand lift, reach and recall. AOL has a significant volume of high-quality content valued by advertisers and we are excited to take the lead on showing the value and differentiated results we can guarantee.

Apr 9th 2012

AOL's Participation in the Digital Content NewFronts Highlighted by Cynopsis

Cynopsis, a well-read industry publication for the television, media, digital, and sports TV industries, has profiled a series of NewFront participants over the last few weeks where each executive speaks in general about their company's digital content strategy. Today, AOL's participation was highlighted through a Q&A with Janet Balis, SVP and Head of Sales Strategy, Marketing and Partnerships.

With over 59,000 newsletter subscribers Cynopsis is a must read for people in content, distribution, technology, ad sales and creative services.

AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the Digital Content Newfronts to market to showcase online content for consumers, brands and their investments, and agencies. AOL is deeply committed to original, high-impact digital experiences and the Digital Content Newfronts will give us an opportunity to showcase the creativity of our ideas and solutions.

Read more at Cynopsis.

Apr 4th 2012

AOL's Participation in the Digital Content Newfronts Highlighted by Automotive News

Janet Balis, AOL's SVP and Head of Sales Strategy, Marketing and Partnerships, recently spoke with Automotive News to give the industry a sneak peek at what automotive companies can expect from the Digital Content Newfronts.

AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the Digital Content Newfronts to market to showcase online content for consumers, brands and their investments, and agencies. AOL is deeply committed to original, high-impact digital experiences and the Digital Content Newfronts will give us an opportunity to showcase the creativity of our ideas and solutions.

Read more at Automotive News.

Feb 22nd 2012

Introducing the Digital Content NewFronts: Where "Brands, Meet Content"

Today AOL announced it has joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content Newfronts (DCNFs) to the market April 19-May 2, 2012. This incredible partnership has been formed by the marketplace leaders and will showcase online content for consumers, brands and their investments, and agencies. It's no secret that online advertising spend is on an upward trajectory and expected to grow 23% in 2012 to $39.5 billion in the US, surpassing print*. With this in mind, six titans on the Web are partnering to create a meaningful marketplace between brands and native digital content.

For brands and advertisers there is an urgency to invest in quality content at scale, and the power of the AOL network is three-pronged: we enable them to tell stories, we take those stories places by distributing them across our network, and we get people talking. Given our range of branded, premium, social and video-centric programming, we expect to deliver a rich experience to our audience and while continuing to differentiate our value in the advertising marketplace.

Following AOL's showcase on April 24 we are confident brands will truly be energized by the quality and depth of our offerings, and the level of differentiation we offer in the marketplace.

*Source: eMarketer

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