newfront posts

May 21st 2014

iJustine Returns to AOL with 'Hardwired 2.0'

"Hardwired" is back for a second season profiling some of the hottest tech trends across the nation. Host Justine Ezarik, better known as iJustine, continues to bring fun and her unique sense of humor to the show while introducing viewers to innovative tech trends.

iJustine is a technology enthusiast, gamer and-most notably-a YouTube sensation with more than 1.9 million subscribers across her channels. She got her start as an Internet celebrity lifecasting in 2007 and has built a loyal following over the past seven years. She's now a one-woman phenomenon with a massive social media presence with over 320 million views. She does personal and comedic vlogs and centers her content around her own love for technology. iJustine's following continues to grow, which gives "Hardwired 2.0" a huge existing audience as well as the potential to reach a new tech audience outside of AOL's users.

"Hardwired 2.0" goes beyond the wearable technology that was covered last year and explores everything from 3D printing to food tech. Viewers will see iJustine test the latest devices for both personal and industrial use first hand at various locations. For example, in the Beauty Tech episode, she showcases technology used in traditional spa treatments as well as comparable high-tech options viewers can try at home.

Premiering today, "Hardwired 2.0" will feature 10 episodes, promoted weekly on Wednesdays.

Join the conversation on Twitter using #aolhardwired or #gethardwired, and watch the first episode here.

May 1st 2014

AOL Hosts NewFront Event in Brooklyn, Announces 2014 Slate of Original Shows

On the evening of April 29, AOL held its 2014 Digital Content NewFront event at the Duggal Greenhouse in Brooklyn, New York. More than 3,000 people were in attendance; a captivated audience of agencies, advertisers, publishers, content creators, and creative partners who journeyed across the river to experience the AOL Originals showcase.

The theme for the 2014 NewFront was "Connected," a continuation of our strategy from 2013 (and 2012). AOL wants to connect content, publishers, and advertisers by utilizing both technology and human touch. In the near future, it means we want to connect Digital and TV. Contrary to some digital companies, we believe that both TV and Digital will evolve into something new, exhibiting the best attributes of both mediums. This is the "convergence" media has been fixated on for years but has only started to become a reality because of advances in technology and consumer adoption.

This manifests itself across five pillars every future media company will need to master in order to survive: Creation, Curation, Distribution, Programming, and Monetization. We want to create premium video content that attracts and delights audiences, to curate the best video content from partners, to distribute all of this content to as many screens as possible, to use actual humans to program this content so we don't fall prey to bad algorithmic experiences, and we want to monetize these experiences while maintaining the user experience.

Tim Armstrong kicked off the evening with stories about the historical significance of the Brooklyn bridge in connecting two disparate places, tying that metaphor to our mission in video to connect TV and digital. Ran Harnevo added context to our theme of "Connected" by outlining where the industry is, where we believe it's going, and how exactly AOL is planning to connect it all. What followed was rapid-fire presentations of our series by the celebrities who star in and produce them, including Steve Buscemi, Sarah Jessica Parker, Zoe Saldana, Kevin Nealon, Portia de Rossi, Mike Epps, and more. Laura Jane Grace gave a powerful live performance, and Nicole Richie and AOL Platforms CEO Bob Lord shared the stage to bring some humor to programmatic buying and the significance of the Adap.tv platform.
All told, AOL Originals announced 16 new series in 2014. Our tagline – "Authentic Voices, Remarkable Stories" – continues from 2013 and informs all of our new shows including our first foray into long-form series. A description for each of the 2014 Original Slate new shows can be found on the AOL NewFront site.

In addition to our slate, we announced an innovative approach to measurement between AOL and Nielsen. A leader in bridging the measurement gap with TV, we have once again been first-to-market partners with Nielsen in an announcement that AOL On will receive show-level TV ratings across all of our content, including the 2014 slate. We will soon be able to compare the ratings of an original series on AOL with the ratings of a television show. For traditional ad buyers, this will be a huge step forward in convincing brands to start shifting more of their spend to premium digital content.

To view our AOL Originals, as well as our full catalogue of premium content, go to on.aol.com, and stay tuned for new show launches throughout 2014 and 2015.

Apr 24th 2012

AOL Announces New Web Series Set to Debut Throughout 2012

Today AOL announced a slate of five new original web series that range from comedy and crime investigation, everyday heroes to entertainment. Check out the list below and be sure to tune into AOL On, our brand new video hub that debuted today, to catch new episodes.

Digital Justice - Live today on AOL On Tech and HuffPost Crime, Digital Justice is a weekly reality show that follows digital forensic investigators as they solve cyber crimes. The series deep dives into fascinating crime prevention units that are using the latest digital technology, showcases protection products including shielded wallets and in-home monitoring system, and provides tips and advice for viewers.

Little Women Big Cars -Set in New Jersey, Little Women Big Cars centers around four devoted soccer moms struggling to balance their busy schedules, family lives and sanity. The series will debut on May 7, 2012 on AOL On Parenting. New episodes will air weekly.

Fetching - Written by "Sex and the City's" Amy Harris, Fetching is set against the backdrop of New York City and stars Liza – a young woman who quit her job as a lawyer and ended her engagement in the same week, in hopes of pursuing her dreams of opening her own business - a doggy daycare store called Fetching. The series can be seen on AOL On Relationships beginning on June 18th, 2012.

Next Door Hero- A new unscripted series that features everyday Americans with extraordinary stories. From service members and first responders to moms and the neighbor next door, anyone can be a hero, and AOL will celebrate these people by surfacing their heart-warming stories of heroism. The series will debut this summer on AOL.com

Tiger Beat Entertainment- An ongoing series for, about, and by teens and young adults, Tiger Beat Entertainment will provide the inside track on entertainment, pop culture and lifestyle in a new online format where teens and young adults can share their point of view. The series will deliver a daily dose on all things that matter in fashion, health & beauty, movies, music, tech, television and the Web. The series will debut on Cambio during back-to-school 2012.

Apr 24th 2012

AOL Unveils The AOL On Network

At AOL, we want to bring people closer to the things that matter, while helping them discover and share stories and information that color their lives, especially when it comes to video. Today we announced the launch of The AOL On Network – a new video platform that offers premium content across 14 content channels including food, business, entertainment, style, tech, travel, health and others, and reaches nearly 57 million U.S. consumers.*

At the center of the Network is the AOL On video hub (http://on.aol.com), a premier destination for consumers to discover all the videos they should be watching now. The AOL On hub offers a true point of view. Curated by a team of programmers, the hub features original shows, partner content from a library ofover 320,000 high quality, short-form videos created by more than 1,000 premier publishers, and curated video playlists hand-selected by industry thought leaders. High profile celebrities like Nina Garcia, Rachel Roy, Heidi Klum, Adrian Grenier, Erin Fetherston, Marc Forgione, Sam Talbot and Christine Vachon have already signed on to curate AOL On playlists and share their passions and unique perspectives with viewers.

You can experience AOL On content across the desktop, mobile and tablet optimized sites and apps, and in the living room through AOL On HD via Samsung, Sony, Roku, Google TV, Boxee and Yahoo! Connected TV devices.

The launch of The AOL On Network was announced at AOL's 2012 Digital Content NewFront, where more than 450 brand advertisers, marketers, agencies and digital and TV media buyers came together to see AOL's new slate of video programming, meet original programming producers and casts, and experience the power and reach of the AOL brand.

* comScore March 2012; total U.S. viewers

See the full press release here.

Apr 24th 2012

AOL Participates in First Digital Content NewFront

In February AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content NewFronts (DCNFs) to the market. The day has come for AOL to show the market the quality and depth of our offerings, and the level of differentiation we bring to advertisers.

Today, we bring together AOL's clients with leading content creators, distributors and talent in a unique environment that showcases all that we have to offer. Our program focus: Powering Brands through Ideas and Content.

We've seen – from our consumer and advertiser insights – that premium content powers the differentiation that brands are looking for to reach and engage with consumers. AOL powers content and brands through its well-known media properties, including Autoblog, TechCrunch, Moviefone, Engadget, The Huffington Post, Stylelist, MapQuest and Patch. As a part of this, we are deeply committed to original programming and understand the importance of creating a meaningful marketplace for brands with digital content. Given our range of branded, premium, social and video-centric programming, we continue to deliver interesting and valuable experiences to users -which is what advertisers want and need.

This afternoon at the Highline Stages in NYC, AOL will bring together 450 brand advertisers, marketers, agencies and digital and TV media buyers to announce AOL's new slate of video programming, promote original programming producers and casts, unveil a new product and showcase the power and reach of the AOL brand.

I'll be keynoting the event, and program speakers and panels will include:

  • Brand Solutions with AOL's Jim Norton, Head of Sales & Janet Balis, Head of Sales Strategy, Marketing and Partnerships

  • Mega-Trends with AOL's Ned Brody, Chief Revenue Officer

  • Behind Our Content with Jim Stengel, CEO of Jim Stengel Co. and former Global Marketing Officer for P&G (moderator):
    • Michael Hogan, Moviefone
    • Christina Norman, HuffPost BlackVoices
    • David Kiley, AOL Autos
    • Tim Stevens, AOL Tech
    • Susan Kaplow, HuffPost Women

  • Main Stage with Ran Harnevo, Head of AOL Video

We'll also have on stage with us incredibly talented fashion & style influencers like Nina Garcia, Rachel Roy and Erin Fetherston; Michael Eisner, an icon in the American entertainment industry, and Larry Tanz, CEO, Vuguru, as well as the cast of a new web series: Julie Warner, Kristy Swanson, Amy Yasbeck, and Romy Rosemont; and Amy Harris, best known for Sex and the City, will participate in the event experience. And there could be more surprises ...

We are thrilled to be a part of this inaugural event and look forward to many Digital Content NewFronts to come.

Search the blog

Follow us

RSS feed


AOL Blog Archives

Select Month