newfront posts

Apr 28th 2016

NewFronts 2016 is Coming

AOL is throwing the spring's biggest party in New York City on May 3 and trust us: you do not want to miss it. Lucky for you, even if you aren't a big wig at an ad agency, you can join in the fun. Curious? Keep reading to find out more.

What is NewFronts?
If you're a big TV fan, you may have heard about the "upfronts." The upfronts are when the networks make big announcements about their next season of programming to try and sell advertising ahead of the shows' premieres. (In other words, they want the advertisers to pay for the ads "up front.")

Of course, nowadays TV networks aren't the only folks making original programming. So in 2012, AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo created the Digital Content NewFronts as a way to connect content creators with brands and marketing agencies.

AOL's NewFront Presentation
This year, AOL is going beyond the traditional presentation format to showcase the things that truly make us stand out in the industry: mobile, video, open, and live: with an enormous block-party installation in New York's South Street Seaport. We'll stream the whole thing live on AOL.com. Join the party on Tuesday, May 3 at 6:45PM. It's going to be awesome.

Jun 1st 2015


Congratulations to our Chief Marketing Officer Allie Kline! Allie was named to Advertising Age's annual list of Women to Watch. The 2015 Women to Watch List highlights accomplished women who have made significant contributions to marketing and advertising industries, which is why it is no surprise that Allie is shining on this year's list.

Over the past year, Allie's accomplishments have spread across the many parts of our business. After her promotion to Chief Marketing Officer in November, Allie and her team went above and beyond for the Consumer Electronics Show in Las Vegas, the launch of ONE by AOL and most recently our 2015 NewFront. All of these events were monumental and Allie's leadership skills were imperative to the great success we saw.

"As CMO of AOL, Allie demonstrates exceptional talent, leadership, poise and determination and we are proud to see her recognized among the industries top female leaders on The 2015 Women to Watch List," said Bob Lord, President of AOL.

Last year, Advertising Age honored women like Blaire Christie (President, Cisco), Patti Clifford (Chief Talent Officer, Havas Creative Group), Kristin Patrick (Senior VP-Global CMO, Pepsi) and Karen Quintos (CMO, Dell), to name a few, and we're thrilled to see Allie join the ranks of these women. Cheers, Allie!

Let's spread the word and congratulate @alliekline on social using the hashtag #w2w2015.

May 21st 2014

iJustine Returns to AOL with 'Hardwired 2.0'

"Hardwired" is back for a second season profiling some of the hottest tech trends across the nation. Host Justine Ezarik, better known as iJustine, continues to bring fun and her unique sense of humor to the show while introducing viewers to innovative tech trends.

iJustine is a technology enthusiast, gamer and-most notably-a YouTube sensation with more than 1.9 million subscribers across her channels. She got her start as an Internet celebrity lifecasting in 2007 and has built a loyal following over the past seven years. She's now a one-woman phenomenon with a massive social media presence with over 320 million views. She does personal and comedic vlogs and centers her content around her own love for technology. iJustine's following continues to grow, which gives "Hardwired 2.0" a huge existing audience as well as the potential to reach a new tech audience outside of AOL's users.

"Hardwired 2.0" goes beyond the wearable technology that was covered last year and explores everything from 3D printing to food tech. Viewers will see iJustine test the latest devices for both personal and industrial use first hand at various locations. For example, in the Beauty Tech episode, she showcases technology used in traditional spa treatments as well as comparable high-tech options viewers can try at home.

Premiering today, "Hardwired 2.0" will feature 10 episodes, promoted weekly on Wednesdays.

Join the conversation on Twitter using #aolhardwired or #gethardwired, and watch the first episode here.

May 1st 2014

AOL Hosts NewFront Event in Brooklyn, Announces 2014 Slate of Original Shows

On the evening of April 29, AOL held its 2014 Digital Content NewFront event at the Duggal Greenhouse in Brooklyn, New York. More than 3,000 people were in attendance; a captivated audience of agencies, advertisers, publishers, content creators, and creative partners who journeyed across the river to experience the AOL Originals showcase.

The theme for the 2014 NewFront was "Connected," a continuation of our strategy from 2013 (and 2012). AOL wants to connect content, publishers, and advertisers by utilizing both technology and human touch. In the near future, it means we want to connect Digital and TV. Contrary to some digital companies, we believe that both TV and Digital will evolve into something new, exhibiting the best attributes of both mediums. This is the "convergence" media has been fixated on for years but has only started to become a reality because of advances in technology and consumer adoption.

This manifests itself across five pillars every future media company will need to master in order to survive: Creation, Curation, Distribution, Programming, and Monetization. We want to create premium video content that attracts and delights audiences, to curate the best video content from partners, to distribute all of this content to as many screens as possible, to use actual humans to program this content so we don't fall prey to bad algorithmic experiences, and we want to monetize these experiences while maintaining the user experience.

Tim Armstrong kicked off the evening with stories about the historical significance of the Brooklyn bridge in connecting two disparate places, tying that metaphor to our mission in video to connect TV and digital. Ran Harnevo added context to our theme of "Connected" by outlining where the industry is, where we believe it's going, and how exactly AOL is planning to connect it all. What followed was rapid-fire presentations of our series by the celebrities who star in and produce them, including Steve Buscemi, Sarah Jessica Parker, Zoe Saldana, Kevin Nealon, Portia de Rossi, Mike Epps, and more. Laura Jane Grace gave a powerful live performance, and Nicole Richie and AOL Platforms CEO Bob Lord shared the stage to bring some humor to programmatic buying and the significance of the Adap.tv platform.
All told, AOL Originals announced 16 new series in 2014. Our tagline – "Authentic Voices, Remarkable Stories" – continues from 2013 and informs all of our new shows including our first foray into long-form series. A description for each of the 2014 Original Slate new shows can be found on the AOL NewFront site.

In addition to our slate, we announced an innovative approach to measurement between AOL and Nielsen. A leader in bridging the measurement gap with TV, we have once again been first-to-market partners with Nielsen in an announcement that AOL On will receive show-level TV ratings across all of our content, including the 2014 slate. We will soon be able to compare the ratings of an original series on AOL with the ratings of a television show. For traditional ad buyers, this will be a huge step forward in convincing brands to start shifting more of their spend to premium digital content.

To view our AOL Originals, as well as our full catalogue of premium content, go to on.aol.com, and stay tuned for new show launches throughout 2014 and 2015.

Apr 24th 2012

AOL Announces New Web Series Set to Debut Throughout 2012

Today AOL announced a slate of five new original web series that range from comedy and crime investigation, everyday heroes to entertainment. Check out the list below and be sure to tune into AOL On, our brand new video hub that debuted today, to catch new episodes.

Digital Justice - Live today on AOL On Tech and HuffPost Crime, Digital Justice is a weekly reality show that follows digital forensic investigators as they solve cyber crimes. The series deep dives into fascinating crime prevention units that are using the latest digital technology, showcases protection products including shielded wallets and in-home monitoring system, and provides tips and advice for viewers.

Little Women Big Cars -Set in New Jersey, Little Women Big Cars centers around four devoted soccer moms struggling to balance their busy schedules, family lives and sanity. The series will debut on May 7, 2012 on AOL On Parenting. New episodes will air weekly.

Fetching - Written by "Sex and the City's" Amy Harris, Fetching is set against the backdrop of New York City and stars Liza – a young woman who quit her job as a lawyer and ended her engagement in the same week, in hopes of pursuing her dreams of opening her own business - a doggy daycare store called Fetching. The series can be seen on AOL On Relationships beginning on June 18th, 2012.

Next Door Hero- A new unscripted series that features everyday Americans with extraordinary stories. From service members and first responders to moms and the neighbor next door, anyone can be a hero, and AOL will celebrate these people by surfacing their heart-warming stories of heroism. The series will debut this summer on AOL.com

Tiger Beat Entertainment- An ongoing series for, about, and by teens and young adults, Tiger Beat Entertainment will provide the inside track on entertainment, pop culture and lifestyle in a new online format where teens and young adults can share their point of view. The series will deliver a daily dose on all things that matter in fashion, health & beauty, movies, music, tech, television and the Web. The series will debut on Cambio during back-to-school 2012.

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