Apr 28th 2016
AOL is throwing the spring's biggest party in New York City on May 3 and trust us: you do not want to miss it. Lucky for you, even if you aren't a big wig at an ad agency, you can join in the fun. Curious? Keep reading to find out more.
What is NewFronts?
If you're a big TV fan, you may have heard about the "upfronts." The upfronts are when the networks make big announcements about their next season of programming to try and sell advertising ahead of the shows' premieres. (In other words, they want the advertisers to pay for the ads "up front.")
Of course, nowadays TV networks aren't the only folks making original programming. So in 2012, AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo created the Digital Content NewFronts as a way to connect content creators with brands and marketing agencies.
AOL's NewFront Presentation
This year, AOL is going beyond the traditional presentation format to showcase the things that truly make us stand out in the industry: mobile, video, open, and live: with an enormous block-party installation in New York's South Street Seaport. We'll stream the whole thing live on AOL.com. Join the party on Tuesday, May 3 at 6:45PM. It's going to be awesome.
Jun 1st 2015
Over the past year, Allie's accomplishments have spread across the many parts of our business. After her promotion to Chief Marketing Officer in November, Allie and her team went above and beyond for the Consumer Electronics Show in Las Vegas, the launch of ONE by AOL and most recently our 2015 NewFront. All of these events were monumental and Allie's leadership skills were imperative to the great success we saw.
"As CMO of AOL, Allie demonstrates exceptional talent, leadership, poise and determination and we are proud to see her recognized among the industries top female leaders on The 2015 Women to Watch List," said Bob Lord, President of AOL.
Last year, Advertising Age honored women like Blaire Christie (President, Cisco), Patti Clifford (Chief Talent Officer, Havas Creative Group), Kristin Patrick (Senior VP-Global CMO, Pepsi) and Karen Quintos (CMO, Dell), to name a few, and we're thrilled to see Allie join the ranks of these women. Cheers, Allie!
Let's spread the word and congratulate @alliekline on social using the hashtag #w2w2015.
May 21st 2014
iJustine is a technology enthusiast, gamer and-most notably-a YouTube sensation with more than 1.9 million subscribers across her channels. She got her start as an Internet celebrity lifecasting in 2007 and has built a loyal following over the past seven years. She's now a one-woman phenomenon with a massive social media presence with over 320 million views. She does personal and comedic vlogs and centers her content around her own love for technology. iJustine's following continues to grow, which gives "Hardwired 2.0" a huge existing audience as well as the potential to reach a new tech audience outside of AOL's users.
"Hardwired 2.0" goes beyond the wearable technology that was covered last year and explores everything from 3D printing to food tech. Viewers will see iJustine test the latest devices for both personal and industrial use first hand at various locations. For example, in the Beauty Tech episode, she showcases technology used in traditional spa treatments as well as comparable high-tech options viewers can try at home.
Premiering today, "Hardwired 2.0" will feature 10 episodes, promoted weekly on Wednesdays.
Join the conversation on Twitter using #aolhardwired or #gethardwired, and watch the first episode here.
May 1st 2014
The theme for the 2014 NewFront was "Connected," a continuation of our strategy from 2013 (and 2012). AOL wants to connect content, publishers, and advertisers by utilizing both technology and human touch. In the near future, it means we want to connect Digital and TV. Contrary to some digital companies, we believe that both TV and Digital will evolve into something new, exhibiting the best attributes of both mediums. This is the "convergence" media has been fixated on for years but has only started to become a reality because of advances in technology and consumer adoption.
This manifests itself across five pillars every future media company will need to master in order to survive: Creation, Curation, Distribution, Programming, and Monetization. We want to create premium video content that attracts and delights audiences, to curate the best video content from partners, to distribute all of this content to as many screens as possible, to use actual humans to program this content so we don't fall prey to bad algorithmic experiences, and we want to monetize these experiences while maintaining the user experience.
Tim Armstrong kicked off the evening with stories about the historical significance of the Brooklyn bridge in connecting two disparate places, tying that metaphor to our mission in video to connect TV and digital. Ran Harnevo added context to our theme of "Connected" by outlining where the industry is, where we believe it's going, and how exactly AOL is planning to connect it all. What followed was rapid-fire presentations of our series by the celebrities who star in and produce them, including Steve Buscemi, Sarah Jessica Parker, Zoe Saldana, Kevin Nealon, Portia de Rossi, Mike Epps, and more. Laura Jane Grace gave a powerful live performance, and Nicole Richie and AOL Platforms CEO Bob Lord shared the stage to bring some humor to programmatic buying and the significance of the Adap.tv platform.
In addition to our slate, we announced an innovative approach to measurement between AOL and Nielsen. A leader in bridging the measurement gap with TV, we have once again been first-to-market partners with Nielsen in an announcement that AOL On will receive show-level TV ratings across all of our content, including the 2014 slate. We will soon be able to compare the ratings of an original series on AOL with the ratings of a television show. For traditional ad buyers, this will be a huge step forward in convincing brands to start shifting more of their spend to premium digital content.
To view our AOL Originals, as well as our full catalogue of premium content, go to on.aol.com, and stay tuned for new show launches throughout 2014 and 2015.
Apr 24th 2012
At AOL, we want to bring people closer to the things that matter, while helping them discover and share stories and information that color their lives, especially when it comes to video. Today we announced the launch of The AOL On Network – a new video platform that offers premium content across 14 content channels including food, business, entertainment, style, tech, travel, health and others, and reaches nearly 57 million U.S. consumers.*
You can experience AOL On content across the desktop, mobile and tablet optimized sites and apps, and in the living room through AOL On HD via Samsung, Sony, Roku, Google TV, Boxee and Yahoo! Connected TV devices.
The launch of The AOL On Network was announced at AOL's 2012 Digital Content NewFront, where more than 450 brand advertisers, marketers, agencies and digital and TV media buyers came together to see AOL's new slate of video programming, meet original programming producers and casts, and experience the power and reach of the AOL brand.
* comScore March 2012; total U.S. viewers
See the full press release here.