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Apr 24th 2012

AOL Announces New Web Series Set to Debut Throughout 2012

Today AOL announced a slate of five new original web series that range from comedy and crime investigation, everyday heroes to entertainment. Check out the list below and be sure to tune into AOL On, our brand new video hub that debuted today, to catch new episodes.

Digital Justice - Live today on AOL On Tech and HuffPost Crime, Digital Justice is a weekly reality show that follows digital forensic investigators as they solve cyber crimes. The series deep dives into fascinating crime prevention units that are using the latest digital technology, showcases protection products including shielded wallets and in-home monitoring system, and provides tips and advice for viewers.

Little Women Big Cars -Set in New Jersey, Little Women Big Cars centers around four devoted soccer moms struggling to balance their busy schedules, family lives and sanity. The series will debut on May 7, 2012 on AOL On Parenting. New episodes will air weekly.

Fetching - Written by "Sex and the City's" Amy Harris, Fetching is set against the backdrop of New York City and stars Liza – a young woman who quit her job as a lawyer and ended her engagement in the same week, in hopes of pursuing her dreams of opening her own business - a doggy daycare store called Fetching. The series can be seen on AOL On Relationships beginning on June 18th, 2012.

Next Door Hero- A new unscripted series that features everyday Americans with extraordinary stories. From service members and first responders to moms and the neighbor next door, anyone can be a hero, and AOL will celebrate these people by surfacing their heart-warming stories of heroism. The series will debut this summer on AOL.com

Tiger Beat Entertainment- An ongoing series for, about, and by teens and young adults, Tiger Beat Entertainment will provide the inside track on entertainment, pop culture and lifestyle in a new online format where teens and young adults can share their point of view. The series will deliver a daily dose on all things that matter in fashion, health & beauty, movies, music, tech, television and the Web. The series will debut on Cambio during back-to-school 2012.

Apr 24th 2012

AOL Unveils The AOL On Network



At AOL, we want to bring people closer to the things that matter, while helping them discover and share stories and information that color their lives, especially when it comes to video. Today we announced the launch of The AOL On Network – a new video platform that offers premium content across 14 content channels including food, business, entertainment, style, tech, travel, health and others, and reaches nearly 57 million U.S. consumers.*

At the center of the Network is the AOL On video hub (http://on.aol.com), a premier destination for consumers to discover all the videos they should be watching now. The AOL On hub offers a true point of view. Curated by a team of programmers, the hub features original shows, partner content from a library ofover 320,000 high quality, short-form videos created by more than 1,000 premier publishers, and curated video playlists hand-selected by industry thought leaders. High profile celebrities like Nina Garcia, Rachel Roy, Heidi Klum, Adrian Grenier, Erin Fetherston, Marc Forgione, Sam Talbot and Christine Vachon have already signed on to curate AOL On playlists and share their passions and unique perspectives with viewers.

You can experience AOL On content across the desktop, mobile and tablet optimized sites and apps, and in the living room through AOL On HD via Samsung, Sony, Roku, Google TV, Boxee and Yahoo! Connected TV devices.

The launch of The AOL On Network was announced at AOL's 2012 Digital Content NewFront, where more than 450 brand advertisers, marketers, agencies and digital and TV media buyers came together to see AOL's new slate of video programming, meet original programming producers and casts, and experience the power and reach of the AOL brand.

* comScore March 2012; total U.S. viewers

See the full press release here.

Apr 24th 2012

AOL Participates in First Digital Content NewFront

In February AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content NewFronts (DCNFs) to the market. The day has come for AOL to show the market the quality and depth of our offerings, and the level of differentiation we bring to advertisers.

Today, we bring together AOL's clients with leading content creators, distributors and talent in a unique environment that showcases all that we have to offer. Our program focus: Powering Brands through Ideas and Content.

We've seen – from our consumer and advertiser insights – that premium content powers the differentiation that brands are looking for to reach and engage with consumers. AOL powers content and brands through its well-known media properties, including Autoblog, TechCrunch, Moviefone, Engadget, The Huffington Post, Stylelist, MapQuest and Patch. As a part of this, we are deeply committed to original programming and understand the importance of creating a meaningful marketplace for brands with digital content. Given our range of branded, premium, social and video-centric programming, we continue to deliver interesting and valuable experiences to users -which is what advertisers want and need.

This afternoon at the Highline Stages in NYC, AOL will bring together 450 brand advertisers, marketers, agencies and digital and TV media buyers to announce AOL's new slate of video programming, promote original programming producers and casts, unveil a new product and showcase the power and reach of the AOL brand.

I'll be keynoting the event, and program speakers and panels will include:

  • Brand Solutions with AOL's Jim Norton, Head of Sales & Janet Balis, Head of Sales Strategy, Marketing and Partnerships

  • Mega-Trends with AOL's Ned Brody, Chief Revenue Officer

  • Behind Our Content with Jim Stengel, CEO of Jim Stengel Co. and former Global Marketing Officer for P&G (moderator):
    • Michael Hogan, Moviefone
    • Christina Norman, HuffPost BlackVoices
    • David Kiley, AOL Autos
    • Tim Stevens, AOL Tech
    • Susan Kaplow, HuffPost Women

  • Main Stage with Ran Harnevo, Head of AOL Video

We'll also have on stage with us incredibly talented fashion & style influencers like Nina Garcia, Rachel Roy and Erin Fetherston; Michael Eisner, an icon in the American entertainment industry, and Larry Tanz, CEO, Vuguru, as well as the cast of a new web series: Julie Warner, Kristy Swanson, Amy Yasbeck, and Romy Rosemont; and Amy Harris, best known for Sex and the City, will participate in the event experience. And there could be more surprises ...

We are thrilled to be a part of this inaugural event and look forward to many Digital Content NewFronts to come.

Apr 16th 2012

AOL Becomes First Major Publisher to Offer GRP Guarantee for Online Video, Mirrors TV Buying Model

Beginning today, AOL will offer marketers guaranteed audience delivery for online video advertising campaigns bought across its properties. For the first time, online GRPs – based on audience demographics, rather than clicks or impressions – are being used as the basis for advertiser guarantees on the Web. Through a partnership with Nielsen, AOL will leverage Nielsen Online Campaign RatingsTM reach, frequency and gross rating point (GRP) measurement to determine how well it delivered ads to the desired target audience. As the digital content NewFronts approach, AOL is the first major publisher to use a TV-based guarantee model for its online video inventory.

As we see more and more brand dollars shift from traditional television advertising to the Web, partnering with Nielsen puts AOL in a unique position to offer a more cost effective mechanism for reaching targeted audiences and a better or equal brand lift, reach and recall. AOL has a significant volume of high-quality content valued by advertisers and we are excited to take the lead on showing the value and differentiated results we can guarantee.

Apr 9th 2012

AOL's Participation in the Digital Content NewFronts Highlighted by Cynopsis

Cynopsis, a well-read industry publication for the television, media, digital, and sports TV industries, has profiled a series of NewFront participants over the last few weeks where each executive speaks in general about their company's digital content strategy. Today, AOL's participation was highlighted through a Q&A with Janet Balis, SVP and Head of Sales Strategy, Marketing and Partnerships.

With over 59,000 newsletter subscribers Cynopsis is a must read for people in content, distribution, technology, ad sales and creative services.

AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the Digital Content Newfronts to market to showcase online content for consumers, brands and their investments, and agencies. AOL is deeply committed to original, high-impact digital experiences and the Digital Content Newfronts will give us an opportunity to showcase the creativity of our ideas and solutions.

Read more at Cynopsis.

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