AOL Impact and Cause Marketing Forum, a company that educates nonprofits and businesses on doing well by doing good together, today announced National Geographic's 'Cause An Uproar' campaign as the winner of the 2012 'Share Your Cause' contest. The campaign will be featured across AOL.com and AOL Mail.
Launched in March 2012, the 'Share Your Cause' contest called for eligible nonprofit organizations, their cause marketing partners or representing agencies to submit essays on how their program would benefit from this exposure. National Geographic Society was selected from more than 115 applicants for its 'Cause An Uproar' campaign, part of their Big Cats Initiative (BCI), which is dedicated to halting the decline of big cats through on-the-ground conservation projects and education. The campaign, which supports efforts to save big cats through partnerships with local communities, scientists and celebrities, will be featured in a premium position on AOL.com and the AOL Mail sign-in page for one day in 2012.
AOL Impact reinforces AOL's dedication to "giving back" by dedicating premium placement on AOL.com and AOL Mail to garner exposure for nonprofits at no cost. AOL Impact connects users with charities, making it easy to get involved and spread awareness. In November 2010, AOL launched the Daily Impact platform to provide permanent space on the most premium property, AOL.com, to promote a new cause every day of the year. To date, Daily Impact has garnered 19 billion pro-bono impressions, working with over 350 non-profit partners and 36 Top 100 advertising partners to share their cause story.* Visit http://impact.aol.com/ for more information.
*AOL Internal Data
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