mydaily posts

Feb 21st 2012

MyDaily's Mary Katrantzou Wows at London Fashion Week

contributing editor, Mary Katrantzou, debuted her much anticipated fashion show for Autumn/Winter 2012 this morning as part of London Fashion Week.

Those lucky enough to have a ticket to the show received a Mary Katrantzou designed goody bag, which amongst other things, included the MyDaily Little Black Book, a pivotal asset hosting all the important fashion contacts a girl needs.

Mary was showcasing pieces from her Autumn/Winter 2012 collection, which was based around the beauty in mundane everyday things – think your office keyboard, spoons, clothes hangers and chess pieces!

You can read MyDaily's review of the collection and look through a gallery of her new designs here, and check out the latest London Fashion Week coverage all week on MyDaily.

MyDaily has another MyDaily Presents event planned with Mary Katrantzou in the next few months- stay tuned for more details!

Nov 23rd 2011

MyDaily Presents ....Mary Katrantzou

On Tuesday evening the MyDaily team gathered in Soho to launch a new series of intimate interviews with leading figures in the fashion world called MyDaily Presents...

The first event was with one of the UK's boldest and brightest fashion designers and MyDaily's newest contributor Mary Katrantzou, who was interviewed by editor Libby Banks, dressed in a Katrantzou original. MyDaily Presents... was launched to improve communication and build long lasting relationships with key fashion bloggers pulled together by the editorial team, SEO, marketing and communications.

The room was filled with mannequins dressed in looks from Mary's latest collection and highlighted beautiful photography from the London Fashion Week catwalk show, all complemented by fabulous MyDaily Mary Katrantzou bags.

During the hour long session, I quizzed Mary on her influences, the potential for a menswear collection, her plans to open a store, her website, and the role of social media in her life. We then invited the bloggers to ask questions.

A screen showcased live Twitter activity throughout the evening with the #mydailypresents hashtag actively used by those in attendance. A retweet from Dannii Minogue, and Susie Bubble, one of the most influential bloggers on the UK fashion circuit who was at the event, were two of the big highlights in the Twittersphere. Already there's been 1.5 million impressions! Drapers, the UK trade magazine for the fashion industry, also attended the event and were Twittertastic on the night! MyDaily also announced a competition last night for readers to win a Mary Katrantzou dress.

Check out MyDaily.co.uk and view images from last night on MyDaily's Facebook page.

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