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Mar 13th 2012

mqVibe Adds Contextual Search, Local Influence and Expertise

Late last year, theMapQuest Labs team launched mqVibe, which positioned the neighborhood as the foundational context for local discovery on a national level. By converting MapQuest's 15 years of data including where people are, what they are looking for, and where they are going, theycreated a baseline for a ranking system, which would get further refined in real-time as users voted and interacted with the system.

Given the scale of MapQuest, the team wasable to provide profiles of more than 50,000 neighborhoods, 27,000 cities, and 50,000 hotspots, essentially covering the entire U.S. Each neighborhood page showcases local restaurants, stores and businesses in ranked order by the most popular, which saves you from having to comb through thousands of not-helpful reviews to find the best.

Over the weekend, the teamadded a new batch of functionality to mqVibe including a new contextual search function and local influence and expertise-based algorithms making it more useful for giving you the local expert opinion of where to go and what to do.

As you may have seen, mqVibe is at SXSW showcasing all of these great new functionalities. If you are, too, download the mqVibe iPhone app to find the details on our flash mobs, street-corner giveaways and other cool stuff we're doing in Austin or follow #mqvibe on Twitter! Learn more about the latest mqVibe updates by reading the MapQuest Blog.

Dec 19th 2011

MapQuest Vibe Wows During TechCocktail


Last week, MapQuest Vibe closed out the last of a series of TechCocktail sponsorships in Boulder, Washington DC, San Francisco and finally Phoenix.

TechCocktail highlights emerging technology news, people, startups, products, and innovations for the true tech enthusiast. The sponsorships allowed for 40 start-ups to participate in the events for free and show off their products in front of almost 1800 attendees.

For the last event in Tech Cocktail's 2012 tour, 5 startups joined sponsor MapQuest at Bliss/reBar in Phoenix, AZ to demo their products: squareonestudios.com, superchoffeebros.com, Pinfob.com, Graze.ly & azprodjs.com. We took the opportunity to demo mqVibe, your guide to becoming a local anywhere and the positive feedback was exciting and encouraging.

(This post originally ran on the AOL Advertising Blog.)

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