mobile posts

Oct 9th 2012

Let The Games Begin With An All-New Experience From Games.com

Today Games.com launched a new cross-platform gaming experience, providing gamers with a robust library of free online games. With a library of more than 5,000 games, mobile capabilities, and new engagement and personalized features, Games.com is set to be the number one destination for gaming.

The new experience features an endless list of games to choose from, as well as the ability to jump into a game with just one click. Players can favorite games they play often, and discover new favorites by playing a randomly selected game or the game of the day.

In addition, players can also access their history of games and their badges, points and rankings in the new Social Bar, which is fully integrated in the Games.com experience across all platforms. With just a few clicks, no matter where they are, players can dive straight into their favorite games.

Phase one of the new Games.com Experience includes:
  • Cross Device Functionality– The gaming experience can be enjoyed from a computer, tablet or smart phone.
  • Robust Library of Games– With key partnerships with top game developers and distributors, including Arkadium, Big Fish Games, GameHouse, Iplay, Masque Publishing, Mochi Media, and Tylted powering our library, Games.com has something to suit every gamer.
  • Search and Discoverability– Players can find their favorite games on all devices as well as being able to personalize the experience to suit them.

The reinvestment in Games.com demonstrates the commitment AOL has on providing consumers with premium experiences. AOL users have always been passionate about gaming and Games.com is an industry leading experience, allowing users to not only play games but also discover more and share their experiences. If you're interested in learning more about the history of gaming at AOL, check out my blog post on The Huffington Post.

This is just the start for us at Games.com. We have an exciting roadmap of new features and enhancements over the upcoming months so stay tuned, and game on!

Sep 7th 2012

Dinner, Drinks, and a Movie(fone)

Our idea of a perfect day includes shopping, dinner, drinks and a movie - plus maybe some other fun activities nearby. So, for all you people out there who live it up the way we do, we've built a brand new feature into our awesome Moviefone iPhone app and it's called: "Places Nearby."

With Moviefone's new "Places Nearby" feature, you can see local bars, restaurants, and retail near your favorite theaters so you can plan your whole night right from your phone (no more stumbling into places that are 'good enough.') Of course, this is in addition to all of Moviefone's other great features that let you see what movies are playing near you right now, get directions to the theater, invite friends to a movie via Facebook, SMS, and email. Moviefone also gives users the ability to purchase tickets from over 20,000 national theaters right from their mobile device.

For the serious movie buffs out there, Moviefone lets you watch "Unscripted", a completely different take on the celebrity interview where stars interview each other using questions from Moviefone fans. Of course, Moviefone also gives you trailers, exclusive premiers and Mr. Moviefone's 6 Second Reviews of all the hottest movies coming to theaters. Not to mention our extensive library of celebrity bios, photos, and filmographies along with all the latest Hollywood news and gossip to dig through while you're waiting in line for that delicious, buttery and salty movie popcorn.

The new Moviefone is available for iOS download here.

Sep 6th 2012

AOL Releases Four New Mobile Websites for Car Lovers

AOL has launched four mobile websites in the automotive space. If you're a car lover and you own a cell phone then these are your new bookmarks – handy for when you have a little alone time in line at the grocery store, or, you know, whenever.

The new sites are:

AOL Autos offers tools for making smart car decisions, and will include tools for researching, buying, repairing, or selling cars. The site also includes car news, articles, and stories. While the initial launch includes primarily car content (articles and videos) the other tools will follow shortly later this year.

Learn more about our mobile offerings by clicking here.

Jul 10th 2012

Joystiq Relaunches Mobile Site

, the definitive source for video game news and information, relaunched its mobile site at m.joystiq.com, optimized for all mobile phones to browse. Readers can take a swipe at the top bar of highlighted stories or browse news, read reviews, play videos, listen to podcasts, comment through Livefyre and hop through screenshot galleries. Learn more about the relaunch by reading a blog post from Joystiq's Editor-in-Chief, Ludwig Kietzmann.

Learn more about AOL's mobile offerings from your favorite brands like The Huffington Post, TechCrunch, Moviefone, SHOUTcast, Engadget and more by clicking here.

Jun 15th 2012

On the Go: Living the Mobile Life with Mandar Shinde

As more and more consumers start to make their mobile devices their primary devices, AOL has adjusted to these changing times with new products and solutions for a mobile first audience. Mobile apps have been at the forefront of a number of product launches, creating unique mobile experiences like Editions, Engadget Distro, AOL.com for iPad, the soon to be released Huffington. and new versions of Winamp and Moviefone.

Leading the charge to make sure all of these products are effectively monetized with our brand advertisers is Head of Monetization for AOL Mobile, Mandar Shinde. AOL is the 4th largest mobile property in the US*, and the work of Mandar and the AOL Mobile team is responsible for that reach, and ensuring AOL capitalizes on the Mobile marketplace.

Why does AOL put such a focus on mobile? Mandar thinks the opportunity and the timing is finally right, which can be seen in its increasing popularity: "There are more than 100 million smartphones in the US already creating more broadband connections on these smartphones than home broadband connections. There are probably 40 to 50 million tablets that are continuously replacing home desktop usage."

Mandar is aware that as users move to these screens, its imperative advertising will move to these screens – at end of the day it's a reach and frequency game, and that will never change. Mobile also provides a new set of tools that will cause both branders and performance buyers to reach this audience and goal themselves differently. Tools that desktop never had like calling, calendaring, and mapping. For example, Mandar knows that Mapquest on desktop is a planning tool while on Mobile it's a navigational utility – each attracting a different set of advertisers (desktop being more CPG/Brand centric before the purchase cycle and Mobile being more local driven to find a local food chain or a local hotel chain).

In his role focused on monetization, it's imperative that products meet the needs of advertisers and marketers as well. "With a personal device that goes with the consumer everywhere, it's just a matter of time before advertisers will find the right mix to reach their audience on the go. Mobile users tend to have a specific purpose (directions, food, etc.) or snacky behaviors (airport, subway, etc.) along with their ability to know their location. Contextual , and emotionally driven advertising becomes a logical fit sooner than later."

What trends should we expect in 2012? Mandar is putting his money on the continued growth of the tablet as a dominant home device. "We can expect close to 125 to 140 million smartphones in the US alone by the end of 2012, and around 75 to 100 million tablets to go with them. I think the release of Windows 8 will make an impact with the amount of developer base they will bring to Mobile and finally put some pressure on iOS and Android."

Along with being intimately involved in the development of AOL's Mobile products, Mandar is an active user of them as well (along with his young son): "I love our Distro and Moviefone Apps for iPad. Distro is awesome. Being a geek and a follower of 'show me the new hottest thing', Distro is awesome for me to download every Friday, and then consume in mass quantities when I am flying up/down the coast. Moviefone on the iPad on the other hand is just a natural tablet design that makes one think if all products could be designed so.... simply! My 3 yea- old has even figured how to get movie trailers to play! We are in the middle of an industrial design change and Apple is really driving it but there will be more players"

As you can see, Mandar's family is extremely important to him. Ask him, and he'll tell you how they inspire him to be better: "I love spending time with my son - observing him learn and grow makes me wiser every day. He just started his pre-K and swimming classes, so there is plenty to keep me very happily busy."

"My wife taught me that one can follow their hobbies keenly while keeping their career path intact (she is an engineer manager by profession but managed to follow her hobby and made it a second career as a stock photography model before our first child). She really put the ball out of the park when she did her first half marathon after our child was born (for someone who hated running). She has taught me that there is always time for personal achievements and work/life balance remains key."

Learn more about the products and services Mandar and the rest of the AOL Mobile team work on at http://mobile.aol.com/.

*comScore Media Metrix - Mobilens, March 2012; based on custom category built by AOL

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