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Sep 23rd 2013

AOL is Leading a Movement

Tonight is a milestone moment for the industry. AOL will hold the first-ever Programmatic Upfront for more than 800 digital and traditional marketing executives.

The movement is about simplifying digital advertising at scale – this is our mission at AOL Networks. It's about using technology, data and automation to free up marketers and agencies to do breakthrough creative work. It's about tearing down the inefficiencies that today prevent our industry from competing in earnest for TV budgets. It's about automating what can and should be automated. And it's about defining a new way of buying in the digital space.

For traditionalists, it's easy to claim that 'programmatic' and 'upfront' don't go together; to label 'programmatic' and 'premium' as opposites. This is an empty claim - an attempt to pigeonhole automation as remnant bidding. Many benefit from keeping the industry confused because it fuels feature-based vs. solution-based businesses. But the truth is that programmatic is only synonymous with automation. That it has nothing to do with inventory quality. The fact is that the agencies, brands and publishers that leverage automated programmatic technologies take back huge budget percentages currently lost to 'features'. They lock in better brand results and they create business efficiencies that ultimately drive competitive advantages.

As an industry, we can and should make this easier than we do. As evidenced by the number of marketing executives attending the Programmatic Upfront, buyers want to double down on digital. And they want us to make it much easier and simpler than it is to do so.

With a complete, premium cross-screen and format tech platform that we are investing more and more in each day (i.e. recent acquisition of Adap.tv), AOL is doing its part to draw a line in the sand. We are asking the industry to join us. Tonight, we will demonstrate that the market is ready for change; clients will show that creativity can be the star that rises out of automation.

Check out the AOL Networks programmatic platform video below: For updates and the latest news from AOL, follow @AOLPR on Twitter.

Aug 28th 2013

AOL ANNOUNCES 200th MAKER

One of AOL's proudest achievements is launching MAKERS.com: the multiplatform video initiative that recognizes the pioneering contributions by women over the last 50 years – both known and unknown – from trailblazing women of today and tomorrow.

This week marked a milestone, as Lisa Leslie was released as the 200th MAKER. The Olympic gold medalist, three-time WNBA MVP and co-owner of the Los Angeles Sparks joined other groundbreakers that have initiated change, been firsts-in-their-fields and paved the way for those who followed. Now on MAKERS.com, Leslie's 16 short-form videos offer intimate accounts of her journey from a six-foot seventh grade basketball player, how she changed the game of women's professional basketball as the first female to dunk the ball, and how she overcame the challenges of competing in a male-dominated sport. Leslie's stories will be part of the online living library that highlights a new generation of women who are driving social change today.

The premiere of Leslie's video coincided with Women's Equality Day on August 26 – the date when the 19th Amendment officially granted American women the right to vote in 1920. To mark this occasion, MAKERS has showcased key moments in women's history – from Carol Burnett becoming the first woman variety TV show host to Nancy Pelosi becoming the first female Speaker of the House in US history – in this infographic.

MAKERS is also asking people everywhere a question: Why do women's stories need to be told? Print the MAKERS PDF, write in your answer, and post a picture of you with your answer to the Facebook page with your name, age, and where you're from, or share it on Twitter with hashtag #200MAKERS.
For updates and the latest news from AOL, follow @AOLPR on Twitter.

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