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Jul 13th 2012

Goviral Sponsors IAB's Great British Social Media Festival


Goviral
was sponsor this week of the Internet Advertising Bureau UK Great British Social Media Festival, which attracted a sold-out crowd in East London. Mads Holmen, goviral Planning Director, spoke to delegates at the annual event, designed to inform and educate about the importance of a robust, well-thought out, relevant social media strategy through new case studies, research and first-hand insights.

Mads' presentation, 'Engaging Generation Social,' was well received and sent Twitter wild. He discussed the prominence of social media, with the social generation forecast to become the biggest consumer group on the planet by 2015. Mads also discussed how the role of advertising will adapt to engage, impact and give generation social a reason to be receptive. Representatives from Google, Microsoft, Twitter and Samsung were also on hand at the event.

Learn more about Goviral and its video offerings here and read about more social insights Mads presented at Social Media Week in February.

May 2nd 2012

Brad Elders Rejoins AOL to Lead East Coast Sales

We're proud to announce that Brad Elders has returned to the AOL Sales team as Senior Vice President, East Coast Sales. Brad will oversee sales, account management and marketing on the East Coast and will be responsible for building advertising solutions for major advertisers in New York, Boston, Atlanta, and across the eastern seaboard. Elders will be based in the New York office and will report directly into Jim Norton, Head of AOL Sales.

Elders most recently served as Senior Vice President, Sales at Function(x), where he was responsible for developing the go-to-market strategy and building a national sales team to support Viggle, the company's recently launched Social Television Platform. Prior to Function(x), Elders served as the Vice President of Video Sales for AOL, through AOL's acquisition of 5min Media in September 2010. Prior to that role, Elders served as the Chief Operating Officer of TidalTV, a video advertising start-up, and also served as the SVP of North American sales for IPTV provider Joost. Earlier on in his career, Elders ran national sales for Massive Incorporated, a video game advertising pioneer (acquired by Microsoft) and built and led a new business development team at MTV Networks whose core mission was to diversify MTV's advertising business.

Elders joins the team as they continue to focus on content creation and distribution across multiple platforms which was evident at AOL's NewFront presentation that took place on April 24th in New York City. To learn more about the event click here.

Apr 18th 2012

John Pavley Joins HuffPost as Chief Technology Officer

Today, the Huffington Post Media Group (HPMG) named John Pavley as their new Chief Technology Officer. Pavley will oversee HuffPost's industry-leading technology platform and expanding programming team. Pavley is a pioneer in Internet-based software, building DoubleClick's user experience lab and global development process before leading technology at a number of startups, most recently at Spotify.

Pavley has been the CTO of two startups, ContextWeb, an early Microsoft .NET-based ad exchange, and Conductor, a leader in machine-learning search engine optimization. In 2009 he implemented LimeWire's Agile development process and led the development of a streaming music service using Python, Java Swing, and P2P technology. Prior to joining the Huffington Post, Pavley founded the New York development office for Spotify and led the development of Spotify's Internet radio and ad serving systems.

Mar 15th 2012

AOL, Microsoft and Yahoo! Activate Advertising Agreement


As of today, the display alliance between AOL, Microsoft and Yahoo! that was announced last November is operational. We are now offering each other's non-reserved display inventory to respective customers through each of our ad networks: AOL's Advertising.com, Microsoft Media Network and Yahoo! Network Plus.

The partnership will fundamentally change the way we buy and sell premium online display inventory and benefits advertisers, agencies and publishers. It was formed to help streamline the media-buying process by providing more efficient access to premium online ad inventory. The partnership is expected to extend the reach of the companies' advertisers while offering better yields for their publishing partners.

Today's news sets in motion the opportunity for advertisers and agencies to achieve scaled solutions across premium publishers, ultimately giving them access to high quality inventory and reducing friction in the marketplace. In addition to the United States, Yahoo and AOL have an agreement that extends to Canada. Microsoft's Canada business is not participating directly in the agreement.

Nov 8th 2011

AOL, Yahoo! and Microsoft Announce Display Advertising Agreement


Today we formally announced a display advertising partnership agreement with Yahoo! and Microsoft. The partnership will fundamentally change the way we buy and sell premium online display inventory and benefits advertisers, agencies and publishers. We are redefining the space by taking our existing Advertising.com relationships with both Microsoft and Yahoo! to a new level with an agreement that will allow our ad networks to offer each other's premium non-reserved online display inventory to their respective advertising customers.

Effective in the United States, this news sets in motion the opportunity for advertisers and agencies to achieve scaled solutions across premium publishers, ultimately giving them access to high quality inventory and reducing friction in the marketplace. We believe the partnership will speak to the future of premium online display, enhance the demand for and value of each partner's display advertising offerings, and provide better yield for both participating publishers and advertisers. In addition to the United States, Yahoo and AOL will have an agreement that extends to Canada. Microsoft's Canada business is not participating directly in the agreement.

For more information see the full release here.

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