microsoft posts

We have partnered with Microsoft and Yahoo! to meet advertiser demand and provide easier access to high quality online display inventory. This agreement should dramatically improve the process of buying and selling premium online inventory in Canada. Under terms of the deal, AOL will soon have the ability to offer premium non-reserved owned and operated display inventory from Microsoft and the Yahoo! Network Plus to our advertising customers.

Similarly, Microsoft and Yahoo! will also be able to offer AOL's owned and operated, and third party non-reserved inventory to their own advertising customers, and deliver commensurate value to their publisher partners, as well.

For more information, please read the AOL corporate blog post from when the deal was formally announced in the US.

@aolca, @microsoft and @yahoo announce advertising agreement in Canada! aol.it/XxmQOy

- AOL PR (@AOLPR) February 13, 2013

Learn more about Erika Nardini by reading the full press release here.

Goviral was sponsor this week of the Internet Advertising Bureau UK Great British Social Media Festival, which attracted a sold-out crowd in East London. Mads Holmen, goviral Planning Director, spoke to delegates at the annual event, designed to inform and educate about the importance of a robust, well-thought out, relevant social media strategy through new case studies, research and first-hand insights.

Mads' presentation, 'Engaging Generation Social,' was well received and sent Twitter wild. He discussed the prominence of social media, with the social generation forecast to become the biggest consumer group on the planet by 2015. Mads also discussed how the role of advertising will adapt to engage, impact and give generation social a reason to be receptive. Representatives from Google, Microsoft, Twitter and Samsung were also on hand at the event.

Learn more about Goviral and its video offerings here and read about more social insights Mads presented at Social Media Week in February.

We're proud to announce that Brad Elders has returned to the AOL Sales team as Senior Vice President, East Coast Sales. Brad will oversee sales, account management and marketing on the East Coast and will be responsible for building advertising solutions for major advertisers in New York, Boston, Atlanta, and across the eastern seaboard. Elders will be based in the New York office and will report directly into Jim Norton, Head of AOL Sales.

Elders most recently served as Senior Vice President, Sales at Function(x), where he was responsible for developing the go-to-market strategy and building a national sales team to support Viggle, the company's recently launched Social Television Platform. Prior to Function(x), Elders served as the Vice President of Video Sales for AOL, through AOL's acquisition of 5min Media in September 2010. Prior to that role, Elders served as the Chief Operating Officer of TidalTV, a video advertising start-up, and also served as the SVP of North American sales for IPTV provider Joost. Earlier on in his career, Elders ran national sales for Massive Incorporated, a video game advertising pioneer (acquired by Microsoft) and built and led a new business development team at MTV Networks whose core mission was to diversify MTV's advertising business.

Elders joins the team as they continue to focus on content creation and distribution across multiple platforms which was evident at AOL's NewFront presentation that took place on April 24^th in New York City. To learn more about the event click here.

Today, the Huffington Post Media Group (HPMG) named John Pavley as their new Chief Technology Officer. Pavley will oversee HuffPost's industry-leading technology platform and expanding programming team. Pavley is a pioneer in Internet-based software, building DoubleClick's user experience lab and global development process before leading technology at a number of startups, most recently at Spotify.

Pavley has been the CTO of two startups, ContextWeb, an early Microsoft .NET-based ad exchange, and Conductor, a leader in machine-learning search engine optimization. In 2009 he implemented LimeWire's Agile development process and led the development of a streaming music service using Python, Java Swing, and P2P technology. Prior to joining the Huffington Post, Pavley founded the New York development office for Spotify and led the development of Spotify's Internet radio and ad serving systems.