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Oct 15th 2013

MAKERS@ Announces Key Corporate Partners for The MAKERS Conference

Today, we're excited to announce our first partners for MAKERS@: an invitation-only program that provides a platform for companies to celebrate and acknowledge their game-changing female employees. As the purpose of MAKERS is to celebrate the women who have made their mark on history over the last 50 years, the goal of the conference is to create change for women in the workplace over the next 50 years.

Through MAKERS@, these companies will receive access to the inaugural MAKERS Conference, a first-of-its-kind gathering of leaders and trailblazers across industries centered on women and work and setting an agenda for change in the workplace. The conference will take place from February 10-12, 2014 at the Terranea Resort in Rancho Palos Verdes, California.

Our select group of partners include: American Express OPEN, AOL, BBDO, Edelman, Google, Hearst Corporation/Marie Claire magazine, Javelin Marketing Group, Microsoft, Ogilvy & Mather, PricewaterhouseCoopers LLP (PwC), Verizon, and founding partner Morgan Stanley Wealth Management.

The gathering will highlight the very best of our MAKERS' stories, creatively woven together with one on one interviews, fireside chats, lively panels, cutting edge case studies, and entertainment. We're thrilled to announce Kara Swisher, creator of the All Things D conference, as emcee. Sessions will also be led by groundbreaking "MAKERS" profiled on MAKERS.com together with celebrities, not-for-profit industry leaders and key policy-makers including Gloria Steinem, Sheryl Sandberg (COO, Facebook), Megan Smith (GoogleX), Wendy Clark (Coke), Bob Moritz (US Chairman and Senior Partner, PwC), Tim Armstrong (CEO, AOL), Michelle Kydd Lee (CAA Foundation), Linda Alvarado (Alvarado Construction), and many more.

Since our inception in February 2012 and the release of the documentary MAKERS: Women Who Make America earlier this year, we've honored exceptional women and their pioneering contributions to helping shape the world. With the very first MAKERS conference, we are encouraging partners to continue our mission of empowering and honoring tomorrow's innovative leaders.

Full announcement here; For more information on MAKERS@, visit http://www.makers.com/conference and follow @MAKERSwomen on Twitter and Facebook at Facebook.com/makerswomen.

Jul 15th 2013

Ad Networks Best Practices

Today, the White House announced the Best Practices Guidelines for Ad Networks to Address Piracy and Counterfeiting (2013IPPractices.com). In an effort to address content owner concerns about ad networks providing revenue streams to websites engaged in piracy and counterfeiting, the guidelines will help ad networks establish a set of self-regulating best practices to address known infringing sites in their respective ad networks.

Some highlights from the guidelines:

  • Ad Networks are committed to maintaining high quality standards for advertisers and publishers and at the same time respecting intellectual property rights to maintain a healthy Internet and promote innovation.
  • The best practices include (among other things):
    • Maintaining and posting policies intended to discourage or prevent, to the extent possible, websites that are principally dedicated to selling counterfeit goods, engaging in copyright piracy or otherwise violating laws from participating in the ad network;
    • Accepting and processing proper notices from rights holders regarding websites participating in the Ad Network alleged to be principally dedicated to selling counterfeit goods or engaging in copyright piracy and to have no substantial non-infringing uses; and
    • Providing guidance for the content of a proper notice and identifying the designated agent to receive such notice.
  • The best practices are intended to encourage and supplement, not replace, responsible and direct independent actions taken by intellectual property owners to enforce their intellectual property rights and are not intended to impose a duty on any Ad Network to monitor its network to identify offending websites.

As part of this initiative, AOL, along with Yahoo, Microsoft and Google, established this set of self-regulating best practices to address known infringing sites in their respective ad networks.

AOL has been building trust with our users for more than 28 years. And we have been equally committed to maintaining high quality standards for advertisers and publishers – taking piracy and counterfeiting seriously. Many of the best practices guidelines very much mirror what we have been doing all along at AOL and, consequently, we quickly supplemented our current practice and are now in compliance with the best practices. Advertising.com boasts one of the best networks in terms of quality, which is part of our success story, and this initiative will reinforce that. I commend the collaborative efforts of the participating Ad Networks and the industry to help combat online piracy.

Feb 13th 2013

AOL, Microsoft and Yahoo! Announce Advertising Agreement in Canada

Following our announcement of a display advertising partnership agreement between AOL, Microsoft and Yahoo! in the United States; and between AOL and Yahoo! in Canada, we are excited to announce this deal has now been extended to include Microsoft in Canada.

We have partnered with Microsoft and Yahoo! to meet advertiser demand and provide easier access to high quality online display inventory. This agreement should dramatically improve the process of buying and selling premium online inventory in Canada. Under terms of the deal, AOL will soon have the ability to offer premium non-reserved owned and operated display inventory from Microsoft and the Yahoo! Network Plus to our advertising customers.

Similarly, Microsoft and Yahoo! will also be able to offer AOL's owned and operated, and third party non-reserved inventory to their own advertising customers, and deliver commensurate value to their publisher partners, as well.

For more information, please read the AOL corporate blog post from when the deal was formally announced in the US.

Jan 3rd 2013

Erika Nardini Joins AOL Advertising as Vice President, Head of Marketing Solutions

We're thrilled to announce that Erika Nardini has joined AOL as Vice President, Head of Marketing Solutions for AOL Advertising. In this role, Erika will drive marketing and creative strategies for AOL's advertising business.

Erika Nardini is an industry leader who's worked with major digital brands in key marketing roles. She was previously with Demand Media, where she served as Senior VP of Sales and Marketing and helped develop brand partnerships with The Home Depot, L'Oreal, Johnson & Johnson and more.

Earlier in her career, Erika was the VP of Brand Packaging & Solutions with Yahoo!, Inc., where she managed the marketing strategies and publishing capabilities across the company's leading properties and products. She also spent time with Microsoft building the global capabilities of its branded entertainment and experiences business while opening several offices for that unit across the globe. Erika earned a BA from Colby College.

Learn more about Erika Nardini by reading the full press release here.

Jul 13th 2012

Goviral Sponsors IAB's Great British Social Media Festival


Goviral
was sponsor this week of the Internet Advertising Bureau UK Great British Social Media Festival, which attracted a sold-out crowd in East London. Mads Holmen, goviral Planning Director, spoke to delegates at the annual event, designed to inform and educate about the importance of a robust, well-thought out, relevant social media strategy through new case studies, research and first-hand insights.

Mads' presentation, 'Engaging Generation Social,' was well received and sent Twitter wild. He discussed the prominence of social media, with the social generation forecast to become the biggest consumer group on the planet by 2015. Mads also discussed how the role of advertising will adapt to engage, impact and give generation social a reason to be receptive. Representatives from Google, Microsoft, Twitter and Samsung were also on hand at the event.

Learn more about Goviral and its video offerings here and read about more social insights Mads presented at Social Media Week in February.

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