mens health posts

Nov 7th 2012

Ready, Set? MO!

November. A time to be thankful, watch football, enjoy holidays with family and for many, bundle up to fight colder weather. But for a growing number of men around the world, November means it's time to put away the razor and grow a moustache in support of men's health.

Back in October, the second installment of the AOL Idea Salon welcomed Adam Garone, co-founder and CEO of Movember, to the New York City office to share the amazing story behind the movement. Remarkably, Movember has inspired more than 1.9 million people worldwide to raise over $299 million for prostate and testicular cancer research to date. Needless to say, his speech motivated many staffers across AOL to take part in the initiative, becoming a 'Mo Bro' or 'Mo Sista' and spreading the word.

We encourage you to do the same.

Good news for those with a hairless upper lip – growing a moustache isn't the only way to show your support for Movember! You can get in on the act by offering a donation to our fuzzy friends at AOL in the US here and at The Huffington Post in the UK here. Check out the inspiration for Movember this year and head over to movember.com for more information.

Oct 22nd 2012

AOL 'Idea Salon': Movember Co-Founder Changes the Face of Men's Health

It was surprising to learn that what began as a dare between friends has grown into the world's largest supporter of prostate and testicular cancer research. On Tuesday, October 16, AOL hosted Adam Garone, CEO and co-founder of The Movember Foundation, a movement that started in 2003 as a friendly nudge to grow mustaches. Movember has certainly evolved since it's inception in 2003, and Adam shared the history and vision behind this incredibly significant cause.

The Movember movement has inspired over 1.9 million participants and supporters worldwide to raise $299 million for prostate and testicular cancer research. Garone believes that a cure for prostate cancer is achievable in our lifetime, and he has dedicated his life to making that goal a reality.

During his talk at our internal speaker series, the AOL "Idea Salon", Garone admitted that it was a huge gamble to leave his job and focus on Movember fulltime. It didn't make it easy on his parents when his brother Travis did the same. However, neither Garone brother ever doubted the success of their idea. Rapid growth came by allowing the community to carry and build the brand because everyone who took part in Movember was inherently a brand ambassador; the mustaches said it all!

Garone also shared with us a few tips on creating an effective brand, including:

  • Start with a simple idea
  • Foster a culture of amazing, dedicated individuals around your brand
  • Use technology as an accelerator to push your idea along
  • Remain focused
  • Focus on the heroes
Garone added that it is especially important for a brand, like Movember, to keep things fresh and exciting. In 2012, Movember unveiled the creative campaign "Movember and Sons," focused on connecting fathers and sons while fostering open communication around topics related to men's health.

When the calendar ticks to November, and you see a gentleman with handlebar, fu manchu, chevron and other varieties of mustache, we encourage you to remember the fight for men's health, the Movember Foundation and to consider getting involved here: http://us.movember.com/

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