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Nov 18th 2011
We are in the business of helping people. Period. Continuing our partnership with St. Jude Children's Research Hospital®, twenty AOLers headed to Memphis, Tennessee, to join St. Jude patients and their families to unveil the new AOL Mobile Computer Lab. Consisting of twenty state-of-the-art mobile laptop carts, uniquely designed to fit conveniently over hospital beds and wheelchairs, the lab's computers can move from room to room and provide an easy and convenient way for patients and their families to stay connected while at St. Jude.
Utilizing the breadth and depth of our assets, we will be highlighting this effort on AOL.com and AOL Mail via the Daily Impact Unit and AOL Impact site. Original content around the event will also live on Huffington Post Impact and Engadget. AOL Impact is our corporate commitment to using all of our best-in-class assets to raise awareness for nonprofit organizations on a national scale, and providing our audience with the tools to take action on behalf of those nonprofits. To date we've provided more than 12 billion pro-bono impressions on behalf of 300 nonprofit partners.
The donation of the AOL Computer Lab also kicks off AOL's participation in the St. Jude Thanks and Giving® campaign, a holiday awareness and fundraising campaign that brings together celebrities, media, and more than 60 corporate partners to ask holiday shoppers to "Give thanks for the healthy kids in your life, and give to those who are not."
Since 2007, AOL has contributed to St. Jude through in-kind promotions and donated ads on the AOL network, as well as donations from AOL users, AOL employees and company matching grants. We hope to continue to push for donations through our various calls to action. To learn more about the partnership with St. Jude and the AOL Mobile Computer lab, please visit the AOL Mail Sign-in page today.
Following today's unveiling of the AOL Mobile Computer Lab, patients and their families were also treated to a private screening of DreamWork's animated adventure, "Puss In Boots."