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maureen sullivan posts

Apr 15th 2014

AOL.com Launches Premium Video Experience

Today, millions of users discovered a new premium video experience on AOL.com. By bringing video to the forefront, the site better serves its loyal audience's demand for premium video content.

For the first time, users can enjoy video on AOL.com at any time, across all devices. This feature is a game changer for AOL.com, where users are already consuming video content at a staggering pace - viewing more than 115 million videos in February 2014 alone.*

This new viewing experience combines the power of scaled online video with a time-centric programming strategy. It is programmed dynamically - a human-curated slate of daily content with a 24x7, hourly consumer-focused programming schedule tied directly to consumers' top content interests throughout the day.



Expanding on the success of the AOL On Network, a leader in video content streams, the new experience leverages the power of its scaled premium content library. Best-in-class partners collaborated with AOL.com to provide exclusive and in many cases original video, and a range of experts provide exclusive insights and insider knowledge.

With this debut, AOL strengthens its position as a leader in video while stretching beyond its borders to reach a broader audience on AOL.com.

Partners:
* Conde Nast Entertainment
* ESPN
* E!
* Glamour
* HSN
* Self
* Simon & Schuster
* Vanity Fair
* Vogue
* Wall Street Journal
* WWE

Experts:
* Tracy Anderson (Fitness)
* Tony Dovolani (Dance)
* Kennon Earl (Real Estate)
* Stacy Kaiser (Psychology)
* Zach Keene (Vine Viral Star)
* Dr. Karen Latimer (Health & Parenting)
* Harley Pasternak (Fitness)
* Rachel Roy (Fashion)
* Molly Sims (Lifestyle)
* Sabrina Soto (Lifestyle)
* Sam Talbot (Food)
* Essie Weingarten (Beauty)
* Farnoosh Tourabi (Personal Finance)
* Alexa Von Tobel (Personal Finance)

* Adobe [Omniture Discover] 2014

Dec 4th 2013

Brian Balthazar Joins AOL As Executive Producer and Head of Programming For AOL.com

I'm thrilled to announce that Brian Balthazar is joining AOL.com as Executive Producer and Head of Programming. Brian's experience is unparalleled and unique – he has original TV programming expertise as well as a world-class production background. He will play a leading role in the future of AOL.com as we program a loved and engaging destination for our loyal viewers. He is one of the most creative and talented people in the programming industry today, and we're looking forward to Brian officially joining our team in January.

In addition, Brian is a nationally recognized pop culture expert who has spent his entire career managing premiere consumer media brands.

He joins AOL from HGTV where he was Director of Original Programming and Development -- overseeing more than 500 hours of programming for many of the network's most popular titles and some of my personal favorites, like "House Hunters" and "Selling New York/Selling LA."

Prior to HGTV, Brian spent many years at NBC and the Today Show, where he launched the very successful fourth hour of "TODAY" with Kathie Lee Gifford and Hoda Kotb.

I sat down with Brian recently to get his thoughts on joining the AOL family.

Oct 1st 2013

Leadership Changes Reflect AOL's Deep Roster of Talent

There are many reasons to be excited about our prospects as a company, but perhaps none greater than the level of talent we have at AOL across the board.

With that said, I'm excited to announce two changes within our leadership structure as we head into the final quarter of the year:

  • Maureen Sullivan will be taking over the leadership of AOL Homepage, effective immediately. You all know the tremendous work underway to revitalize AOL.com, and I'm excited to have Maureen take the helm at such a pivotal time. She is a tremendous brand builder and a results-oriented executive.
    In overseeing our Women's and Lifestyle Group, she has led the development and growth of the MAKERS brand as a global digital platform for documenting and celebrating the stories of extraordinary women. In addition, Maureen has led a reinvention of our Lifestyle group, developing unique brands covering weddings, food and style. She has generated great momentum across the board for the entire group this year evidenced by StyleList topping its category for eight consecutive months.

    She will continue to oversee the Women's and Lifestyle Group, as well.
  • As we continue to invest and grow our international footprint, Graham Moysey will take on the new role of Head of International and relocate from Toronto to our London office. Graham was appointed Head of International for the O&O business earlier this year. In his new role, he will oversee all international business for AOL with a dual reporting structure to me (for AOL Brands) and to Bob Lord (for AOL Networks). He will also partner with Bud on the Subscription business outside the U.S.
    During his tenure at AOL, Graham has illustrated the ability to collaborate across borders and across a variety of business units, and we are confident he will bring that spirit to his new role. Graham will be supported by the strong leadership team we have in place in our offices in Europe as well as in Tel Aviv, Bangalore and Tokyo.

Please join me in congratulating Maureen and Graham on their new roles.

For updates and the latest news from AOL, follow @AOLPR on Twitter.

Feb 28th 2012

AOL Unveils MAKERS.com

AOL, in partnership with PBS, is proud to announce the launch of "MAKERS: Women Who Make America." MAKERS is a landmark digital video and broadcast initiative. Produced by filmmakers, the multi-platform initiative aims to become not only the largest but also the most dynamic collection of women's stories ever assembled.

MAKERS originated from a very clear premise: over the last half century, the work of millions of women has altered virtually every aspect of American culture. Watch the amazing stories of these women – both famous and heretofore unknown individuals – whose pioneering contributions continue to shape the world in which we live on MAKERS.com.

This initiative profiles groundbreaking women who have sparked change, been firsts-in-their-fields, and paved the way for those who followed. We also extend beyond profiling these trailblazing women to tell the stories of hundreds of women who are driving social change today.

MAKERS begins today at MAKERS.com, an AOL-developed interactive video platform, presented by Simple. MAKERS is also optimized for viewing across every mobile device, including an innovative iPad app that offers a unique video-viewing experience. The stories will be expanded weekly, ultimately bringing hundreds of inspiring women to the public throughout 2012 and beyond.

Visit MAKERS.com to look for stories from MAKERS including Linda Alvarado, Brenda Berkman, Judy Blume, Carol Burnett, Ursula Burns, Hillary Rodham Clinton, Katie Couric, Ellen DeGeneres, Geraldine Ferraro, Theresa Kane, Billie Jean King, Maya Lin, Dr. Susan Love, Marissa Mayer, Robin Morgan, Sandra Day O'Connor, Maria Pepe, Michelle Rhee, Condoleezza Rice, Faith Ringgold, Ileana Ros-Lehtinen, Zainab Salbi, Sheryl Sandberg, Phyllis Schlafly, Barbara Smith, Gloria Steinem, Martha Stewart, Kathrine Switzer, Diane von Furstenberg, and Barbara Walters.

Don't forget to join the MAKERS community! Follow us on Twitter at @MAKERSwomen, or like our Facebook page at http://www.facebook.com/makerswomen.

Dec 8th 2011

AOL Announces "11 Days That Shaped 2011"

What day mattered most to you in the last twelve months?

Today AOL unveiled the "11 Days That Shaped 2011"- a look back at the year's defining events from the perspective of what our 98 million daily readers were discussing, commenting on, and sharing on AOL.com and our media properties including The Huffington Post, HuffPost Style, Moviefone and Engadget. As one of the world's largest digital media companies, we looked at the past year through our readers' eyes and found that they were most interested in the events that touched them emotionally.

Millions of people come to AOL every day seeking news, information and entertainment. The eleven days were selected based on the level of coverage they generated and the level of engagement they sparked. Each of the selected events engaged our readers on global, national and local levels as well as from multiple perspectives: from finance to technology and style to entertainment.

Explore how each of the days unfolded through the headlines, videos, articles, fast facts and personal reactions on our interactive experience, 11in2011.aol.com. Vote and share your perspective on the days that impacted you most this year, and nominate days that didn't make AOL's list but made a mark on 2011.


View full size and download (2.3MB)

Through bestof2011.aol.com, AOL.com is also publishing the defining moments of 2011 in key categories including news, auto, business, celebrities, divorce, race and culture, movies, music, parenting, politics, style, technology and the just plain weird, curated from editorial experts across our sites.


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