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Jun 14th 2012

Ad.com Attends IAB Event for Small Publishers


Small publishers from all over the country recently got together for the Interactive Advertising Bureau's Long Tail Alliance Fly-In in Washington, and I had the opportunity to attend and speak to the group about the Advertising.com network and trends we see in the marketplace. The goal for the two-day meeting, now in its fourth year, is to give these small digital businesses a chance to share knowledge, hear from interactive advertising leaders and be heard by Congress.

During my presentation, I focused on premium formats, mobile and video and shared the risks of user-generated content not only to advertisers, but to website brands as well. The group also heard from Rick Jaworski from JoyofBaking.com, who gave a great presentation on how he uses video to grow his online audience through YouTube. JoyofBaking now attracts more video views on YouTube than Martha Stewart, Epicurious and the Food Network combined! His success story likely inspired many publishers at the event to rethink their video strategies.

Jeff Tennery from mobile advertising company Millennial Media also gave an interesting presentation on rich media buys on mobile devices. Other presentations addressed life as a publisher and touched on legal rules as well as how the political landscape can affect their small businesses.

On day two, we headed to Capitol Hill where IAB shared its view with lawmakers that Do Not Track legislation proposed in Congress last year would not only hurt large Internet companies but would threaten the livelihood of online entrepreneurs. The Fly-In group split into small groups to visit their congressmen to share concerns about the proposed legislation. They told their representatives about their sites and businesses and pointed out how online ad targeting has increased ad effectiveness and their earnings over the past few years.

The group reminded the congressmen that before online targeting, consumers were faced with more ads and pop-ups, and poorer quality advertisers.

To learn more about our offerings for Adverisers and Publishers, visit Advertising.com.

Feb 28th 2012

AOL Unveils MAKERS.com

AOL, in partnership with PBS, is proud to announce the launch of "MAKERS: Women Who Make America." MAKERS is a landmark digital video and broadcast initiative. Produced by filmmakers, the multi-platform initiative aims to become not only the largest but also the most dynamic collection of women's stories ever assembled.

MAKERS originated from a very clear premise: over the last half century, the work of millions of women has altered virtually every aspect of American culture. Watch the amazing stories of these women – both famous and heretofore unknown individuals – whose pioneering contributions continue to shape the world in which we live on MAKERS.com.

This initiative profiles groundbreaking women who have sparked change, been firsts-in-their-fields, and paved the way for those who followed. We also extend beyond profiling these trailblazing women to tell the stories of hundreds of women who are driving social change today.

MAKERS begins today at MAKERS.com, an AOL-developed interactive video platform, presented by Simple. MAKERS is also optimized for viewing across every mobile device, including an innovative iPad app that offers a unique video-viewing experience. The stories will be expanded weekly, ultimately bringing hundreds of inspiring women to the public throughout 2012 and beyond.

Visit MAKERS.com to look for stories from MAKERS including Linda Alvarado, Brenda Berkman, Judy Blume, Carol Burnett, Ursula Burns, Hillary Rodham Clinton, Katie Couric, Ellen DeGeneres, Geraldine Ferraro, Theresa Kane, Billie Jean King, Maya Lin, Dr. Susan Love, Marissa Mayer, Robin Morgan, Sandra Day O'Connor, Maria Pepe, Michelle Rhee, Condoleezza Rice, Faith Ringgold, Ileana Ros-Lehtinen, Zainab Salbi, Sheryl Sandberg, Phyllis Schlafly, Barbara Smith, Gloria Steinem, Martha Stewart, Kathrine Switzer, Diane von Furstenberg, and Barbara Walters.

Don't forget to join the MAKERS community! Follow us on Twitter at @MAKERSwomen, or like our Facebook page at http://www.facebook.com/makerswomen.

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