marketing posts

Apr 30th 2012

Carla Buzasi and HuffPost UK Scoop British Media Award!

Carla Buzasi, Editor-in-Chief of The Huffington Post UK, has scooped the top individual award -- Media Innovator of the Year -- at the British Media Awards, recognizing innovation and excellence across the British media industry.

The judges deemed that Carla and The Huffington Post UK showcased a mixture of old-fashioned and modern editing, "incorporating original reporting and comments with a chorus of contributions from the audience in real-time." The Huffington Post UK was also highly commended in the 'Social Media and Marketing Innovation' and 'Digital Media Innovator of the Year' categories.

"I'm very proud that, just nine months after launch, HuffPost UK is being recognized in this way. The team works tirelessly to ensure we're creating the very best original reports, news stories and blogs, and it's great that the rest of the British media scene are sitting up and taking notice," Carla said.

Last November, The Huffington Post UK was honored by the Lovie Awards with a Gold Award in the news category.

Apr 9th 2012

Help AOL "Make the Stage" at Internet Week

Where's the one place that journalists, advertisers and hilarious Internet memes gather each Spring? Internet Week New York, of course! This year's conference will be held May 14-21, and in the spirit of the open web, IWNY is putting the power in the hands of the people.

As part of their extensive schedule of programming, IWNY has held 8 panel slots open allowing industry experts to Make The Stage by submitting their own panel ideas in the following areas: Advertising, Entertainment, Fashion & The Arts, Impact, Mobile, Social Media, Start Ups and Technology.

This year, AOL has submitted two panels that are up for voting:
  • "Building Social Content & Taking It Places" - A look at how AOL is uniquely positioned to create social content by mixing premium content and conversation with AOL's Senior Vice President and Head of Sales Strategy, Marketing and Partnerships Janet Balis.
  • "True Tales From The Interest Graph: Big brand perspectives on how to leverage what people like" – Join AOL's Social Media Director Matthew Knell, along with Katie Richman from ESPN, Katie Morse from Billboard Magazine and Katy Kelley, VP at Cohn and Wolfe, for a panel called focused on how big brands are starting to use the new generation of interest graph sites (such as Pinterest, Tumblr, and Instagram) to focus their communications on things people like.
Now, we'd love YOUR help to make these panels happen! The panels that receive the most votes will secure spots on the Stage at Internet Week NY.

To vote for "Building Social Content & Taking It Places", click here.

To vote for "True Tales From The Internet Graph", click here.

Please note, you will be required to create a login/password and users are allowed to vote only once.

Learn more about Make the Stage and Internet Week 2012 here, and stay tuned for more news about AOL at Internet Week NY in coming weeks.

Feb 23rd 2012

AOL Partners with Promote Iceland to Launch Inspirational Campaign

In partnership with Promote Iceland, today we've launched an innovative cross-platform campaign, Inspired by Iceland, that will raise awareness around Iceland as a year-round holiday destination by delivering inspirational content spanning our editorial sites and AOL advertising platforms.

Inspired by Iceland is the first Europe-wide marketing campaign that fully integrates a comprehensive suite of AOL advertising products, creative solutions and innovative platforms – including the first Project Devil ad with a live camera feed. Working hand-in-hand with the client and agencies from the outset, we've been able to push the envelope in our creative efforts in delivering a campaign that's groundbreaking and sure to make an impact with our users.

The campaign also marks the launch of The Huffington Post UK Inspiration, a new section of HuffPost UK that enables brands to communicate directly with prospective consumers via video, blogs and social media. The section goes live today with a number of exclusive blogs and interactive competitions lined up to begin next week.

To learn more about the program, visit the Inspired by Iceland sponsored page on HuffPost UK.

Dec 19th 2011

Big in 2011

What was big in 2011? We all know the main news stories-Oprah ends her iconic daytime talk show, uprisings inspire change across the globe, Will and Kate say "I do" at Buckingham Palace.

But what was big for marketers and advertisers this year? Our friends from the AOL Advertising Blog are launching a series of posts highlighting the biggest stories in the industry.

Each day this week they will explore what was big this year for consumers and advertisers in different industries-retail, technology, finance and autos to name a few. Check out the AOL Advertising blog or look for a recap here later this week.

To see what we thought were the biggest news events this year, check out 11in2011.aol.com.

Nov 21st 2011

AOL Forms Strategic Alliance with Nielsen Catalina Solutions to Offer New Loyalty Marketing Program

At AOL, we often hear our customers describe their struggle to connect online and offline marketing efforts. Indeed, this is one of the greatest challenges facing marketers today. To help our customers overcome this challenge, we have formed a strategic alliance with Nielsen Catalina Solutions to provide consumer packaged goods (CPG) manufacturers with trusted offline household shopper data that is scalable for the digital market.

Through our alliance with Nielsen Catalina Solutions, AOL has unveiled a new product – ShopperLoyalty – which allows our CPG customers to deliver more relevant online advertising based on the types of products consumers buy in brick-and-mortar stores. The process is eloquent in its approach. First, using the offline shopper loyalty data, Nielsen Catalina Solutions creates a model to find the best prospects for the advertiser's specific marketing objectives. Next, AOL's partner, Experian, scores the model to the AOL eAddressable universe to identify purchase propensity at the household level. AOL then selects the top households, based on the model scores, that best meet the advertiser's marketing objectives. AOL is then able to leverage these models to create the most valuable advertising for our clients. The result: Marketers will now be able to reach selected audiences more effectively through online advertising in a privacy-sensitive manner.

The program will also enable brands to understand how well online ad campaigns are driving actual consumer buying behavior across a nationwide cross-section of participating retailers, creating a streamlined process and yielding significantly more sales for our partners.

We are excited to integrate Nielsen Catalina Solutions' analytics and data assets with the AOL network. We believe the new ShopperLoyalty product has the potential to change the way our customers do business.

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