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Jun 1st 2015

ALLIE KLINE NAMED TO AD AGE'S WOMEN TO WATCH LIST 2015

Congratulations to our Chief Marketing Officer Allie Kline! Allie was named to Advertising Age's annual list of Women to Watch. The 2015 Women to Watch List highlights accomplished women who have made significant contributions to marketing and advertising industries, which is why it is no surprise that Allie is shining on this year's list.



Over the past year, Allie's accomplishments have spread across the many parts of our business. After her promotion to Chief Marketing Officer in November, Allie and her team went above and beyond for the Consumer Electronics Show in Las Vegas, the launch of ONE by AOL and most recently our 2015 NewFront. All of these events were monumental and Allie's leadership skills were imperative to the great success we saw.

"As CMO of AOL, Allie demonstrates exceptional talent, leadership, poise and determination and we are proud to see her recognized among the industries top female leaders on The 2015 Women to Watch List," said Bob Lord, President of AOL.

Last year, Advertising Age honored women like Blaire Christie (President, Cisco), Patti Clifford (Chief Talent Officer, Havas Creative Group), Kristin Patrick (Senior VP-Global CMO, Pepsi) and Karen Quintos (CMO, Dell), to name a few, and we're thrilled to see Allie join the ranks of these women. Cheers, Allie!

Let's spread the word and congratulate @alliekline on social using the hashtag #w2w2015.

Apr 1st 2015

AOL Launches Game-Changing New Ad Technology: Genetic Targeting



Today, we are extremely proud to share the launch of the world's first genetic targeting product for advertising, available immediately and globally.

Marketers can now not only target ads to people based on what they may like or where they live, but also what they are. Forget about old demographic metrics or even "people-based" marketing. AOL's new technology allows you to analyze the most important signal of all – their genes.

AOL determines people's preferences based on their DNA, onboarding massive amounts of information from fingerprints, mobile cameras, wearable devices and medical records and, through machine learning algorithms, determining cell and chromosome structure based on that data. The genetic targeting technology updates in real-time with every breath a user takes and can be used to target ads on all screens, past, present and future.

Marketers can leverage these genetic profiles to dramatically increased ROI of their direct-response and brand advertising campaigns. Rigorous testing of AOL's genetic ad targeting technology found that it increased ad performance by more than 25 percent over regular demographic or geo-location targeted ads.

AOL is committed to its partners and has hundreds of thousands of staffers swabbing empty soda cans for genetic information to make ads work for everyone – marketers, publishers, and, of course, users.

So, don't leave your brand behind. Take it to the next level: genetics.

* Happy April Fools'! We hope you enjoyed the video and that you've figured out by now that this is not a real product or concept by AOL. However, the Relegence team today has made their semantic services publicly available. Check out the new site at relegence.aol.com!

Oct 31st 2014

AOL Leads Charge Toward Marketing to How People Engage With Technology

With the explosion of new types of devices and the technological complexity that accompanies them, marketing has had to evolve past simply looking to reach devices. Advertisers want to reach and engage with people – the wires and the screens are just details.

AOL continues to lead in that regard, and today, we are excited to officially announce our cross-device linking technology, empowering advertisers to engage with actual people across screens, and not merely target their devices.

The offering allows advertisers to plan programmatically across the widest array of premium inventory. The technology, enabling "people-centric" marketing, rather than "device-centric" marketing, was validated by comScore in September 2014 at a 93% "match rate." The match rate measures the percentage of sample that AOL and comScore identified as the same person between devices using non-personally identifiable information derived from comScore's census network.

Additionally, AOL announced the availability of location-based marketing, which allows advertisers, in a non-invasive, privacy-friendly manner, to identify the location of and target potential customers that have been in their store, or any other specific location, across any device.

Brands like T-Mobile and Citi are working with AOL Platforms to attain a more complete picture of their target audiences, rather than devices, through a combination of device-linking, location-based marketing, optimization and analytics.

Both cross-device linking and location-based marketing will be integrated into ONE by AOL, which is being designed to be the first platform that empowers brands and agencies with an in-depth look at a consumer's journey through the marketing funnel, in real-time.

Read more in the press announcement: http://aol.it/1nVSXYe

Mar 26th 2014

ONE by AOL: A Fully Integrated Enterprise Solution for Brands, Agencies and Publishers

There's no question that the advertising industry has gone through enormous change in recent years, fueled by an array of technological and cultural shifts – from innovations in how media is bought and sold to the rise of the smart phone, tablets, online video and social networking. It's an exciting moment: As people consume and share content in more varied ways than ever, marketers have multiple new opportunities to understand, reach and engage with their audiences.

At the same time, however, chaos in the ad-tech landscape has reached an all-time high, creating incredible complexities for brands, agencies and publishers attempting to sort through the sprawl of available choices.

ONE by AOL is about to change that.
ONE by AOL

Today, we're excited to unveil our plans to build a new, global programmatic advertising platform for brands, agencies and publishers. ONE, which is in early development, will unite the talent, experience and technological innovation behind Adap.tv, AdLearn Open Platform and MARKETPLACE. It will provide a single, unified, enterprise-level platform for driving powerful brand insight and marketing executions across all screens, formats and inventory types. It will fulfill our vision for advertising's future: an open ecosystem where partners and competitors, publishers and marketers, are all beneficiaries of a more seamless and efficiency-focused technology landscape.

As part of today's announcement made at ad:tech San Francisco, IPG Mediabrands announced its plans to be the charter agency network partner for ONE --reinforcing its commitment to fully automating half of its media investments by 2016. AOL shares the vision with IPG Mediabrands around harnessing the power of data and technology to make smarter, faster decisions that drive client business results.

The holy grail of marketing is helping marketers understand how direct response and brand budgets can interact together. ONE ensures that data powers media selection and allocation, pricing and creative. It is the integrator of media across every screen and the automator of decisions that have long not needed human attention. The goal of a platform like ONE – that is open and that doesn't discriminate – is to enable advertisers, agencies and publishers to unlock much greater value from technology innovation and realize efficiencies simply not possible before.

What do we mean by an open, global ecosystem? It means that marketers who have made a commitment to an external partner for a piece of the ad tech stack can integrate and plug that solution into our platform. This gives advertisers and publishers incredible flexibility with elements like data and attribution, enabling them to see and manage all of their investments on a single platform in real-time.

You may also have noticed a change in our name. As AOL continues its push into the global marketing technology business, the segment formerly known as AOL Networks will now be known as AOL Platforms, reflecting the full power of the reach and deep capabilities behind ONE.

Feb 21st 2013

AOL Advertising Welcomes Marta Martinez As Head of Sales Strategy and Operations

AOL Advertising is excited to welcome Marta Martinez to the team as Head of Sales Strategy and Operations. In this newly developed position, she will play an instrumental role in continuing to execute our sales strategy.

Marta joins AOL Advertising from MediaMath, serving as both Senior Vice President of Business Development & Operations and Chief Marketing Officer. Previously she was SVP, Global Corporate Development at HavasDigital.

Marta is a well-known, seasoned executive with deep programmatic and marketing solutions experience and a true innovator in the world of online advertising. She has a proven ability to translate complex advertising technology solutions into tangible benefits for marketers and agencies. We are lucky to have her on our team!

To learn more about AOL Advertising, visit http://advertising.aol.com.

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