Displaying

mapquest posts

Jun 22nd 2012

Hatch Day—An Intern's Perspective...

My first AOL Hatch Day was unlike anything I've ever experienced. The event ran for a full day, on June 6th, and was focused mainly on enhancing MapQuest's ability to help users plan summer getaways. Roughly 15 teams gathered from across the globe and AOL's talent was well represented in this mash-up of developers. After finding our way to the 5th floor, we took our spot and anxiously awaited the event to begin. At 10'oclock, the teleconference kicked off and the projected ideas started getting bounced around and discussed. The hatching had begun!

The real beauty of Hatch Day is the ability to draw creativity from everywhere. My teammate and I didn't have any solid ideas going into the event, however, the creative atmosphere helped us come up with our own plans while listening to other project ideas get thrown around. Once the necessary tools and development-kits were downloaded, we were able to dive straight into our coding.

When the time ran out, we weren't anywhere close to being finished. Our idea was well crafted and halfway implemented, but the day seemed to slip away too quickly! Shortly after 3:30pm, the judges began to evaluate the finished projects. The other groups presented their projects one-by-one. A couple that stood out to me included a full-scale trip planner that let you calculate every aspect down to the price of gas; a tool to gather your friends in one spot; and Facebook integration to seamlessly match your likes with other users' to determine a hangout location. The creativity and ability involved with these projects was mind-blowing!

Even though our ideas never came to fruition, we walked away from the event with more code and insight than we had when we entered. My first Hack-A-Thon, was overwhelming to say the least. Hatch Day exists as more than just a Hack-A-Thon. It serves as a creative hotbed for all of AOL; the products produced in just one day for one platform were outstanding! Given more Hatch Days, one can only imagine the amount of creative property that would be produced. I know I'm hooked on them already!

To learn more about interning at AOL, visit our Careers page.

Jun 20th 2012

The Weather Report is In: AOL and BermanBraun Launch Skye on AOL


To mark the first day of summer, AOL and BermanBraun today announced the launch of Skye on AOL, a visually appealing site that brings a new identity to weather on the Web. The site appeals to weather fanatics and temperature seekers alike and is seamlessly integrated with MapQuest to provide traffic and weather in tandem.

Skye on AOL marks the third site from AOL's collaboration with BermanBraun. Earlier this year we launched Mandatory, an online destination for men that marked AOL's entry into the male consumer lifestyle space, and Pawnation, a website that provides animal lovers with the latest pet lifestyle, nutrition, training, behavior and grooming news.

Learn more about the launch by reading the press release here and visiting Skye on AOL.

Jun 12th 2012

MapQuest Lands in Times Square


A 20-foot bright green MapQuest-branded balloon, 3-D map pins and a spin-to-win wheel were hard to miss yesterday in Times Square, where more than half-a-million people pass by every day. In addition, a free wifi "hotspot" made it easy for passersby to download MapQuest's apps and start exploring. MapQuest's local offerings stayed in the "lime" light as day turned to dusk and the Taste of Times Square Festival got under way. Nearly an additional 100,000 folks stopped by the nation's top tourism attraction and were delighted to find such a great way for discovering New York.

Next stop for the MapQuest Summer Activation Tour: The company's hometown Denver, where the balloon, map pad, spin-to-win wheel and now-famous fedora giveaways will be seen by 15,000 music aficionados at the funk festival, Westword Music Showcase on June 23.

Find where you're going by checking out the all new MapQuest for iPhone.

Jun 8th 2012

Hatch Day Incubates Ideas for AOL


Developers, coders, hackers, creative-thinkers and innovators from all over AOL huddled together all day Wednesday to develop and implement cool ideas during our Hatch Day hackathon. The goal of the event: Come up with ideas to make MapQuest the ultimate destination for trip planning.

Hosted from Patch's New York headquarters, the event pulled together AOLers from Denver, Dulles, Dublin, Lancaster, New York and several remote offices. "What makes Hatch Days so great is that teams from all over the company assemble to help make a product, in this case, MapQuest, better," said CTO Curtis Brown. "The diversity of new ideas, community building and best-practice sharing makes Hatch Day events an invaluable part of our engineering and product culture."

When I first heard about Hatch Day and its purpose I was immediately inspired to participate. I don't know the first thing about coding, but loved the idea of being part of the product development process from inception, even if it was just as an observer. The real fun began as teams came together to flush out details of their projects, collaborating and sharing snippets of code and app keys via AIM Blast, and posting offers for assistance based on their level of expertise. I especially enjoyed listening in to the Pictela team brainstorm as they built out a new concept for the Portrait/Devil ad unit.

The day flew and before long it was time for the pitch presentations. Eighteen projects were presented covering everything from plotting itineraries to a topographic hiking map to the integration of the MapQuest API to 3G-enabled Kindles. Overall, I found Hatch Day to be eye-opening by seeing the results of several teams' efforts to innovate technology for our products and revitalize the culture of innovation at AOL. There are so many ways we can cross-collaborate as a company, but the projects that were created on this day, and Hatch Days to come, prove what can happen when we communicate openly and source internal talent.

To learn more about joining the AOL Team click here.

Apr 24th 2012

AOL Participates in First Digital Content NewFront

In February AOL joined forces with Digitas, Hulu, MSN, Yahoo! and YouTube to bring the first-ever Digital Content NewFronts (DCNFs) to the market. The day has come for AOL to show the market the quality and depth of our offerings, and the level of differentiation we bring to advertisers.

Today, we bring together AOL's clients with leading content creators, distributors and talent in a unique environment that showcases all that we have to offer. Our program focus: Powering Brands through Ideas and Content.

We've seen – from our consumer and advertiser insights – that premium content powers the differentiation that brands are looking for to reach and engage with consumers. AOL powers content and brands through its well-known media properties, including Autoblog, TechCrunch, Moviefone, Engadget, The Huffington Post, Stylelist, MapQuest and Patch. As a part of this, we are deeply committed to original programming and understand the importance of creating a meaningful marketplace for brands with digital content. Given our range of branded, premium, social and video-centric programming, we continue to deliver interesting and valuable experiences to users -which is what advertisers want and need.

This afternoon at the Highline Stages in NYC, AOL will bring together 450 brand advertisers, marketers, agencies and digital and TV media buyers to announce AOL's new slate of video programming, promote original programming producers and casts, unveil a new product and showcase the power and reach of the AOL brand.

I'll be keynoting the event, and program speakers and panels will include:

  • Brand Solutions with AOL's Jim Norton, Head of Sales & Janet Balis, Head of Sales Strategy, Marketing and Partnerships

  • Mega-Trends with AOL's Ned Brody, Chief Revenue Officer

  • Behind Our Content with Jim Stengel, CEO of Jim Stengel Co. and former Global Marketing Officer for P&G (moderator):
    • Michael Hogan, Moviefone
    • Christina Norman, HuffPost BlackVoices
    • David Kiley, AOL Autos
    • Tim Stevens, AOL Tech
    • Susan Kaplow, HuffPost Women

  • Main Stage with Ran Harnevo, Head of AOL Video

We'll also have on stage with us incredibly talented fashion & style influencers like Nina Garcia, Rachel Roy and Erin Fetherston; Michael Eisner, an icon in the American entertainment industry, and Larry Tanz, CEO, Vuguru, as well as the cast of a new web series: Julie Warner, Kristy Swanson, Amy Yasbeck, and Romy Rosemont; and Amy Harris, best known for Sex and the City, will participate in the event experience. And there could be more surprises ...

We are thrilled to be a part of this inaugural event and look forward to many Digital Content NewFronts to come.

Search the blog

Follow us

RSS feed

Subscribe

AOL Blog Archives

Select Month