Displaying

mandatory posts

Mar 11th 2014

Mandatory.com Launches Site Redesign

AOL's "man-brand," Mandatory, celebrates its second birthday today – and what better way to mark occasion than a brand-new, redesigned, mobile-optimized site? With at least 50% of traffic derived from mobile, the new experience will have a great impact on driving even further views.

When Mandatory launched, the primary focus was building an organic audience. Using sharable content, search and building partnerships, the site now has about 5 million unique visits a month – and consistently leads the Men's Lifestyle category*.

What else can we expect from Mandatory 2.0?

  • A fully responsive mobile site... and increased mobile traffic = optimized mobile ad experiences, so everybody wins
  • A more dynamic homepage
  • More sharable, fun content


For highlights on Mandatory's journey, new features and a surprise*, check out the video with Luke Wolter, Mandatory General Manager, and Cory Jones, Lead Editor for Mandatory below:

*(source: Comscore MediaMetrix, Feb. '14)

*Cat video

Sep 12th 2013

VH1 Rock Doc, "DOWNLOADED," Streams Free Today on AOL

Today, we're excited to announce an AOL-first. We've acquired a feature film to stream for free on AOL On: VH1 rock doc Downloaded, which takes viewers behind-the-scenes of the monumental rise and fall of Napster.

Head to downloadeddoc.com to stream Downloaded, the critically acclaimed doc directed by Alex Winter. It will also be available through the AOL On app on mobile devices and TV, as well as AOL brand channels including Moviefone, Cambio, and Mandatory. You can find the film syndicated across the AOL On Network, AOL's premium network of publishers, including featured destination site's SPIN.com and VIBE.com.

Building on AOL On's position as the web's largest library of curated video content, AOL offers filmmakers a unique digital distribution model and the opportunity to release their films to the 100M consumers visiting AOL each month across its platforms. Taking into consideration the changing habits of viewers across different devices, AOL will provide multiple viewing experiences for Downloaded. Consumers will have the option to watch the film in seven distinct chapters or view it in its entirety, and will have access to new, exclusive bonus content. AOL will also offer live "add-ons" to the viewing experience tonight, such as the live chat with director Alex Winter and other special guests, which will allow for partners to drive real-time engagement with fans. In the past, AOL has similarly partnered on video content with other entertainment companies such as Sony, Discovery and Billboard.

Be sure to check out the social streaming at 6:30pm ET tonight: It will include live tweeting from the director Alex Winter, Cambio, VH1, Moviefone, Mandatory, Downloaded, Max Lugavere and other special guests.
For updates and the latest news from AOL, follow @AOLPR on Twitter.

Jun 20th 2012

The Weather Report is In: AOL and BermanBraun Launch Skye on AOL


To mark the first day of summer, AOL and BermanBraun today announced the launch of Skye on AOL, a visually appealing site that brings a new identity to weather on the Web. The site appeals to weather fanatics and temperature seekers alike and is seamlessly integrated with MapQuest to provide traffic and weather in tandem.

Skye on AOL marks the third site from AOL's collaboration with BermanBraun. Earlier this year we launched Mandatory, an online destination for men that marked AOL's entry into the male consumer lifestyle space, and Pawnation, a website that provides animal lovers with the latest pet lifestyle, nutrition, training, behavior and grooming news.

Learn more about the launch by reading the press release here and visiting Skye on AOL.

Search the blog

Follow us

RSS feed

Subscribe

AOL Blog Archives

Select Month