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Jun 23rd 2014

10 Chinese MAKERS Stories Launched Today

"The success of a woman is not to be judged by society... If she feels good about herself, then she's successful." - Fu Ying, Vice Foreign Minister of China

This MAKERSMonday, MAKERS will launch 10 Chinese MAKERS stories spotlighting groundbreaking female leaders in China from different fields, ranging from dance to government affairs and literature to business. MAKERS partnered with Yang Lan, founder of Sun Media Group, the largest independent media group in China, to develop and share these stories of women pioneers.

As MAKERS aims to be the largest collection of women's stories ever assembled, the partnership allows the brand to tell more women's stories, create a new cultural exchange between American and Chinese women, and reach a wider audience. The stories of the ten Chinese MAKERS will be distributed on Yang Lan's online destination for women, Her Village, which reaches over 300 million viewers and consumers worldwide each month. From famed actress Gong Li to Olympic coach Li Han to investigative journalist Hu Shuli, the incredible, eclectic group of women have powerful stories that are not to be missed.

May 1st 2014

MAKERS Wins International Award

MAKERS, the first-of-its-kind multi-platform initiative from AOL, was honored last night with a FOCAL Award for the "Best Use of Footage on Digital or Non-Television Platforms." FOCAL, in association with the AP Archive, celebrates the best use of footage in a variety of genres and media platforms and recognizes the teams that create the footage, from producers to creative directors.

This international award highlights the premium content on MAKERS.com, but further speaks to the archival element inherent in the MAKERS mission to become the largest collection of women's stories ever assembled. We're proud to receive this international recognition and look forward to realizing even greater scale through our expansion to China and Canada.

Congratulations to the team!

Apr 24th 2014

MAKERS Goes Global With Launch In China

MAKERS, the first-of-its-kind multi-platform initiative from AOL, becomes a global platform today -- joining the ranks of The Huffington Post, TechCrunch and Engadget. MAKERS China, in partnership with Yang Lan, a broadcast journalist and founder of Sun Media Group – one of China's leading private media companies – highlights and celebrates ten trailblazing Chinese women. MAKERS aims to be the largest collection of women's stories ever assembled, and through this launch provides an opportunity for the brand to create new MAKERS stories while reaching hundreds of millions of new viewers.

Yang Lan first approached AOL about bringing MAKERS into her country, and now serves as the Executive Producer for MAKERS China. Responsible for helping select and produce all content, she worked closely with a diverse and accomplished board of advisors to select each MAKER. The stories of the ten Chinese MAKERS will be distributed on Her Village, Yang Lan's online destination for women. Next month, translations of these stories will be featured on MAKERS.com and MAKERS.cn.

Watch the story of the first global MAKER, Yang Lan today at http://www.MAKERS.com/China.

The Chinese MAKERS include:

  • Fu Ying: the serving vice Foreign Minister of the People's Republic of China and the first female spokesperson in the history of the National People's Congress of China (NPC)
  • Li Yinhe: an acclaimed female sociologist in China, she is a well-known sexologist and an activist for LGBT rights
  • GuoJianmeib: the founder of mainland China's first public interest institution to offer legal support and service to underprivileged women
  • Dong Mingzhu: a powerful female entrepreneur of the Chinese manufacturing industry
  • Gong Li: the first Chinese actress to become widely known to the western public
  • Laura Cha Shih May-lung: the first woman deputy chair of the China Stock Exchange and the first person outside of mainland China to join the central government of China at the vice-ministerial rank
  • Hu-Shuli: well-known and distinguished Chinese financial journalist and business owner in the media industry
  • Yang Liping: celebrated dancer and choreographer, she revived and modernized ethnic dance, and also brought Chinese dance to western culture
  • Yan Geling: regarded as a groundbreaking and influential Chinese writer and playwright in the world's literary landscape
  • Li Yan: well-accomplished athlete and coach, she won the first-ever medal on short track speed skating for China at the 1992 Olympics and is the most decorated Chinese coach in a single Olympic game

Mar 25th 2014

MAKERS Celebrates Gloria Steinem's 80th Birthday

There's no simple way to celebrate an icon like Gloria Steinem.

For many of us, Gloria is the leader who embodies feminism, who pushed the women's movement into the mainstream, who voices so articulately what we feel in our hearts but can't yet communicate in words, and whose dedication to equality is something we should all at least attempt to model.

So for Gloria's 80th, one of the ways we're honoring the icon is by celebrating her accomplished life, from "What You Know" to "What You Didn't Know."

Click on the infographic to enlarge it.

Mar 3rd 2014

AOL Leads comScore Lifestyle Category

After a year of innovation and a commitment to creating world-class content for our female audience, we're thrilled to announce that AOL Lifestyle has reached the #1 spot in comScore's Lifestyle category. Ranking ahead of both Yahoo! Lifestyle Network and Meredith Digital with 33.1M UVs, the group jumped from "top five" to the Lifestyle category leader -- and continues to grow rapidly and deliver premium content and experiences to the 33M we reach monthly.

Under the leadership of Maureen Sullivan, President of AOL.com and Lifestyle brands, the dynamic portfolio now includes brands that focus on a wide array of topics, including inspiration, entrepreneurship, beauty, style, food, entertaining, weddings and home. A robust Guest Editor franchise and Lifestyle Contributor Network leverage high-profile experts and influential bloggers, and has resulted in continued traffic growth for the group. Additionally, AOL Lifestyle works closely with partners like P&G, Kraft and Unilever across brands to create custom and native integrations.

Coupled with the break-through traffic numbers and robust guest-editor franchise, the group has proven that online brands can also be highly-successful offline. In the past 12 months, we've witnessed:

  • MAKERS -- a landmark television and digital platform that aims to be the largest video collection of women's stories ever assembled -- has seen great success with 60 million video views since launch[1]. An exciting evolution of the platform, the brand hosted the likes of Gloria Steinem, Chelsea Handler, Sheryl Sandberg and beyond at the inaugural MAKERS Conference.
  • StyleList sites are the #1 destination for fashion, beauty and style, with more monthly UV's monthly than PopSugar Style, People Style Watch, Fashionista and Glamour sites. In 2013, hosted the first-ever Street Style Runway Show featuring fashion influencers.
  • Kitchen Daily engaged America's foodies by hosting the first and second America's Favorite Chef contests. The site also features a Kitchen Daily VIP experience, which includes My Recipe Box, an open utility for organizing recipes across formats, and a grocery list feature that makes grocery shopping easy.
  • Style Me Pretty is the ultimate wedding site for the style-obsessed bride, featuring notable expert in the wedding and design space, Abby Larson. The site receives thousands of real wedding submissions, boasts a collection of over 1.5M real wedding photos, and features the Little Black Book, a highly curated collection of wedding vendors.
  • The Guest Editor franchise for StyleList and Kitchen Daily continues to leverage popular and noteworthy industry experts and connects them with the sites' highly engaged audiences. Recent Guest Editors include Tim Gunn, Jessica Alba, Tory Burch, Rocco Dispirito, Eva Mendes and Michael Symon.
  • The Lifestyle Contributor Network includes a group of 250 hand-picked, influential bloggers across fashion, beauty, food, weddings and home. These contributors bring millennial readers to the AOL Lifestyle brands.

Building off this incredible momentum, AOL Lifestyle aims to continue the momentum and lead the pack as #1 in comScore's Lifestyle category. For MAKERS, we're already looking forward to six new one-hour documentaries that will air on PBS, the MAKERS@ inaugural class of 2014 and global expansion.


[1] AOL On

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