Displaying

loreal posts

Jan 3rd 2013

Erika Nardini Joins AOL Advertising as Vice President, Head of Marketing Solutions

We're thrilled to announce that Erika Nardini has joined AOL as Vice President, Head of Marketing Solutions for AOL Advertising. In this role, Erika will drive marketing and creative strategies for AOL's advertising business.

Erika Nardini is an industry leader who's worked with major digital brands in key marketing roles. She was previously with Demand Media, where she served as Senior VP of Sales and Marketing and helped develop brand partnerships with The Home Depot, L'Oreal, Johnson & Johnson and more.

Earlier in her career, Erika was the VP of Brand Packaging & Solutions with Yahoo!, Inc., where she managed the marketing strategies and publishing capabilities across the company's leading properties and products. She also spent time with Microsoft building the global capabilities of its branded entertainment and experiences business while opening several offices for that unit across the globe. Erika earned a BA from Colby College.

Learn more about Erika Nardini by reading the full press release here.

Oct 23rd 2011

AOL 'Checks Out' Shopper Marketing Expo 2011

AOL unveiled the refresh of its shopper marketing solution - Shortcuts.com (which will be relaunching later this year) - at the Shopper Marketing Expo in Chicago last week.

The expo is dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. No other show brings together all the major industry players, including Kraft, P&G and Walmart, in one place and AOL was chosen to be placed front and center as a featured exhibitor.

This year's theme focused on grasping the path to purchase,and we saw great examples of what the biggest names in the market are doing with integrated marketing programs, cause marketing, new technology, ways to build shopper loyalty and, you guessed it, video.

Speakers in the seminar 'What is the Role of Video, Display and Rich-Media Advertising on the Path to Purchase?' described how consumers are watching video, display and rich-media advertising before they get to the shelf – and how these media are playing a key role in their purchase decisions. They sharedthe importance of video for the CPG category, highlighting that video was even used for low consideration purchases – 25% of advertisers used video for research on feminine care and hygiene products. They also provided examples of well-done campaigns including L'Oreal's "Destination Beauty"and Garnier Fructis' "Live Green".

The CPG and Shortcuts teams were on-site to walk marketers – who included Kraft, ConAgra, Coke, McNeil, Hanes Brands, Anheuser Busch, Kimberly-Clark, 3M, DraftFCB, Walgreen's, E and J Gallo Winery and Saatchi and Saatchi - through various interactive stations such as previewing the new Shortcuts.com, utilizing the AOL Premium Formats app to build Project Devil units and showcasing AOL's Innovid partnership via sample videos on an iPad wall.

In a prime location at the center of the show floor, AOL produced a modern and high-tech booth to promote the future of online shopping. A 10-ft tall column in the space with a glowing Shortcuts logo at the top was prominently seen from the entrance of the show. The multi-functional booth gave attendees the at-home experience with Shortcuts in a living room setting, while the other side featured a mock in-store experience with an abstract grocery store display and checkout counter.

(This post was originally posted on the AOL Advertising Blog)

Search the blog

Follow us

RSS feed

Subscribe

AOL Blog Archives

Select Month