little women big cars posts

Apr 15th 2013

AOL and Vuguru Present Season 2 of Little Women Big Cars

Little women, big stars! AOL and Vuguru are excited to announce the highly anticipated premiere of season 2 of "Little Women Big Cars", now showing on AOL On Parenting. Season 1 of the comedy premiered last year and was viewed more than 5.7 million times* and season 2 is shaping up to be even better!

Amy Yasbeck (Wings, Hot in Cleveland), Julie Warner (Crash, Nip/Tuck) and Kristy Swanson (Buffy the Vampire Slayer, Psych) reprise their roles as suburban soccer moms struggling to balance their hectic lives both on and off the field. Anita Barone (The War at Home, Shake it Up!) joins the cast playing Connie, a curvaceous and big-hearted mob wife.

The four moms' divergent parenting styles test their friendship when Rocky puts her daughter on the beauty pageant circuit. Barbara's blossoming relationship with soccer coach A.J. becomes more awkward when their exes, Richard and Doro, start flirting on the soccer field sidelines. Meg stresses when her school finance committee gets audited and things get worse when she discovers that Connie's husband is being unfaithful. The humor unfolds as the friends struggle to manage the chaos of kids and their personal lives.

The second season of "Little Women Big Cars", is presented by Allstate Insurance Company, and also offers a unique integration opportunity for their brand – but you'll have to watch the show to find out what it is.

Watch the "Little Women Big Cars" trailer below, and catch the entire series here.

* AOL Internal Data

Jan 7th 2013

AOL On and Vuguru Debut All-New Comedy Series 'Playdate'

Following the success of Little Women, Big Cars, Fetching and Greetings From Home, AOL On and Vuguru are bringing you another original comedy series called Playdate. Set in suburban America, Playdate stars Amy (Stephanie Lemelin), a seemingly perfect stay-at-home mom, and Grace (Alicia Witt), the bohemian, eccentric, and new, next-door neighbor. The two soon become best friends; even their daughters are inseparable.

Playdate takes an unexpected twist when Grace turns on Amy, causing her new "best friend" to lose her grip on the parental balancing act where she finds herself at the center of the other mommy's scorn and ridicule. As more and more of her life begin to crumble around her, Amy starts to suspect Grace is behind her downfall. But is Grace really to blame or is Amy the one with the real problem?

Tune in to find out - the series debuts today! Watch the trailer below and check out new episodes each week on AOL On Parenting.

Sep 21st 2012

When Will 'Online Video' Just Be Called 'Video?': A recap from the Ad Age Digital Conference

The second annual Ad Age Digital Conference took place in San Francisco yesterday, and I was lucky enough to deliver a presentation during the video track. Entitled When Will 'Online Video' Just Be Called 'Video?', my presentation discussed the growing shift of television advertising dollars to online video and the progress that the industry has made in recent months.

With more than 200 people in the audience, I shared how new technologies and a more pronounced focus on quality content has really helped the industry to make significant strides of late. Technologies like the tablet and connected TVs have certainly made time-shifted video more accessible and media buyers are taking notice as these devices become more ubiquitous. I noted that a "new set of pipes" are being developed that allow for a better viewing experience than consumers have seen in the past. At the same time, the industry as a whole has done a much better job of investing in original web series, with "made for web" shows like our own Little Women Big Cars. In a nutshell, I highlighted how online video has matured tremendously from the days where only user-generated content was available and that, combined with new technology, have driven increased viewership.

Finally, the presentation addressed how new forms of measurement are also helping to make more of an apples to apples comparison between online video and traditional television. In the past, online video ads were often measured only in terms of clickthrough rates and completion rates with neither measure translating well to TV marketing. Newer forms of measurements, such as the partnership AOL made with Nielsen earlier this year, help media buyers to take a closer look and have a better understanding of metrics.

To read more about the Ad Age Digital Conference, check out adage.com.

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