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Mar 11th 2014

Mandatory.com Launches Site Redesign

AOL's "man-brand," Mandatory, celebrates its second birthday today – and what better way to mark occasion than a brand-new, redesigned, mobile-optimized site? With at least 50% of traffic derived from mobile, the new experience will have a great impact on driving even further views.

When Mandatory launched, the primary focus was building an organic audience. Using sharable content, search and building partnerships, the site now has about 5 million unique visits a month – and consistently leads the Men's Lifestyle category*.

What else can we expect from Mandatory 2.0?

  • A fully responsive mobile site... and increased mobile traffic = optimized mobile ad experiences, so everybody wins
  • A more dynamic homepage
  • More sharable, fun content


For highlights on Mandatory's journey, new features and a surprise*, check out the video with Luke Wolter, Mandatory General Manager, and Cory Jones, Lead Editor for Mandatory below:

*(source: Comscore MediaMetrix, Feb. '14)

*Cat video

Aug 7th 2012

Le Huffington Post Québec launches Art de Vivre Lifestyle Section

Le Huffington Post Québec launched a new vertical today: Art de Vivre. This new lifestyle section covers topics such as food, health, fashion, beauty and relationships. It will reflect the unique lifestyleand culture of Quebec while leveraging The Huffington Post's powerful engagement and blogging platform. The site will encourage conversations around key lifestyle topics,includingthe need to unplug from work and technology andways to improve quality of life.

Editor Myreille Simard will lead the team under the direction of the managing editor of Le Huffington Post Québec, Patrick White. Simard has a wealth of experience in creating lifestyle content for digital brands and comes to HuffPost most recently from Mlle.ca, where she was editor-in-chief. Prior to that she was editor-in-chief of Clindoeil.ca and editor of Canoe's lifestyle section for Quebec.

Launch week will include a special feature asking Quebecers to share stories through social media on their favorite ways to disconnect, relax and combat stress, complete with expert interviews. Bloggers for Le Huffington Post Art de Vivre include Carrie Macpherson, sharing content from the popular lifestyle site Zurbaines; Line Atallah, founder and CEO at TELEGRAPHE; wine expert Yves Mailloux; well-being blogger Catherine Lefebvre; shopping, fashion and restaurant blogger Catherine Martel; etiquette expert Julie Blais-Comeau and many more.

Le Huffington Post Québec launched in February 2012 as the first regional edition of The Huffington Post Canada.

Learn more about the launch by reading the press release here.

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