What an amazing few weeks it's been. We just unveiled our vision for our global programmatic advertising platform, ONE by AOL, at ad:tech San Francisco and we rebranded AOL Networks to AOL Platforms to better represent our global offerings and strategy.
Our vision is to build the most sophisticated, efficient and open technology platforms for global brands, agencies and content owners - with innovative capabilities supporting cross-screen programmatic planning and buying, unified data optimization and the delivery of premium experiences to consumers whether on desktops, mobile devices, video or linear TV. With these priorities in mind, it is important that we have talented and accountable leaders at the helm of our top investments.
Ad.com serves as a core and important pillar for AOL Platforms. Our massive cross-screen business continues to thrive, contributing significantly to AOL Platforms' $785M of 2013 revenue. As we look towards the future, we see a tremendous opportunity to extend Ad.com's powerful scale and performance to premium experiences across the network, AOP and MARKETPLACE, Pictela and ADTECH. I believe that dynamic creative optimization and real-time, data-driven ad experiences are the future of display, and there is no business better poised to lead this movement at scale than Ad.com. Don Kennedy has been instrumental in the success and meteoric growth of this business for well over ten years and I'm pleased to announce his appointment today as president of Ad.com.
I am also happy to announce that Toby Gabriner will lead ONE, as well as assuming leadership responsibility for Adap.tv. Toby brings more than 14 years of ad tech experience to his new role at ONE, where he will focus on building a fully integrated enterprise solution for brands, agencies and publishers and growing the revenues generated by this key pillar of our business. In addition to working with Adap.tv, he's driven success at a number of other companies, including Carat Interactive, [X+1] and Tribal Fusion. I'm looking forward to working closely with Toby as our vision for ONE continues to take shape and we go to market in full force.
Adap.tv co-founder and CEO, Amir Ashkenazi, has been named president of AOL Platforms. Amir will play a critical role in Platforms' strategy as well as work with Seth Demsey, Teg Grenager and Toby Gabriner on our ONE platform and Ran Harnevo on the AOL On video strategy. Amir has long-proven to be a visionary leader and entrepreneur, and I am excited to have him impact more of our business with his expanded role.
Gravity Joins AOL Platforms
Last but certainly not least, today we also welcome another best-of-breed platform in Gravity
to AOL Platforms. AOL acquired the cross-screen content personalization and Interest Graph company in January of this year, and it will be an important part of how we service our publisher and brand clients moving forward. Both publishers and brands use the platform today to understand consumer interests, similarities and intent.
I believe our strategy and structure is in place to lead the market in automation, video and premium experiences. Our powerful technology platforms are global, data-driven, modular and fully cross-screen (TV included). We are committed to meeting our advertiser, agency and publisher client needs today, and helping them in the future as the market evolves in near-real time.