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Mar 17th 2014

AOL Launches Content Series, "This Built America," with Ford

Today, AOL launched "This Built America" – a multi-platform content series featuring videos, articles, photo essays, interactive maps & more that showcase the rejuvenation of manufacturing in America. Throughout the series, a different company from each of the 50 states will be featured weekly over the next year.

Content from This Built America will live across many of AOL's family of media brands including AOL.com, Huffington Post, Autoblog, Engadget, Daily Finance, AOL Jobs and others. Videos from the series will be syndicated across the Internet via AOL's partner network.

AdAge covered the launch of the series highlighting the custom pre-roll ads that each video in the series will include.

Check out the video below, as AOL's Global Head of Media Sales, Jim Norton, outlines the series and what a program like this means for AOL.

Feb 18th 2014

Charles Gabriel Takes on Expanded Role

Charles Gabriel

Scaling the AOL On Network to global audiences continues to be a leading focus for my team in 2014. With global growth already under way at the AOL On Network and with guidance from global leaders already in place in Bob Lord, Jim Norton, Graham Moysey and Tal Simantov, I'm pleased to announce Charles Gabriel will broaden the scope of his role to focus on global video sales.

Over the past three years, Charles has evolved to be a big voice in our industry and regularly leads conferences, publishes articles (TechCrunch, Adweek and others), has a wealth of relationships and is viewed as an industry expert. Charles has been a key player for several years now, playing a critical role in growing revenue before 5min was acquired in 2010 through our best year to date in 2013. Charles has been instrumental to the evolution and success of the AOL On Network, and our success largely stems from his ability to scale video sales and expand our reach and sales offering to both digital and traditional media buyers.

In this new role, Charles will be responsible for growing AOL Video's revenue in addition to integrating Adap.TV's media offering into his existing org. He'll work with Graham and Tal to anchor AOL's video presence in key global marketplaces, and we expect exciting announcements in the upcoming months.

I'm continuously impressed by Charles's ability to tell our video story. He has mentored our sellers to become the strongest video talent in the industry and he continues to invest in the team and their development. I'm confident that Charles will lead AOL Video sales into the next phase of growth in 2014.

Jan 31st 2013

Three AOL Leaders Named Top Executives in Their Fields for 2012

We are excited to announce that ExecRank has named three of our AOL executives to its list of Top Executives for 2012 in a range of categories!

Artie Minson, former AOL CFO and now Chief Operating Officer, was featured at number 94 out of 250,000 CFO's in the country. "This accolade from ExecRank is a reflection of all of the hard work my five thousand teammates have put in at AOL and I am honored to accept it on their behalf," said Minson.

Jim Norton, SVP-Head of Advertising Sales, came in at number 6 out of 15,000 sales officers across the nation. After receiving the news Jim stated, "At AOL, we partner with the world's top advertisers and this recognition is validation that our teams are providing exemplary service and advertising innovation that will continue to drive significant value for our clients."

ExecRanks also listed Matt Kelpy as number 123 out of 30,000 Chief Accounting Officers in the U.S. Kelpy said, "I can't say enough about the dedication & effort of our accounting & shared services team every single day, as this recognition is a reflection of those outstanding contributions! I'm thrilled that our efforts were recognized in the Execrank selection process, and humbled to be included in such distinguished company."

The rankings are a result of two years of research and feedback from evaluation committees and top executives that produced an algorithm for how to rank Top Executives based on their performance in 24 different key areas.

Congratulations to all three of these executives! To find out more about AOL's leadership team visit our corporate site.

Feb 14th 2012

Jim Norton, AOL's New Head of Sales, Shares his 2012 Advertising Expectations

Jim Norton, Head of AOL Sales, recently sat down with Katie Bronnenkant of "The Makegood" to discuss his new role. The interview covers a range of topics including Norton's predictions for 2012 advertising trends, the power of the social platform, and the reasoning behind his transition from traditional to digital media. Here are some selected highlights from the article:

The Makegood: Jim, you have spent about 20 years in sales and marketing roles, working in both traditional and digital media for companies including WLVI-TV and Google. What motivated you to make the move from traditional to digital media?

JN: I made the switch in 2006 from traditional to digital. What I kept hearing from customers on the traditional side was a call for metrics and measurement and the "ask" to justify every advertising buy. It was clear that even traditional media buyers were beginning to look at their business through a digital lens.

I decided to take the customer service aspect of traditional and marry that with the analytics and heavy metrics of digital. It was a good combination for me personally. It was clear too that digital was seeing year-over-year gains and TV was not. So ultimately digital was the place to be.

The Makegood: Are there any new initiatives that you can tell us about that marketers can expect to see coming from AOL in 2012?

JN: We are focused on the priorities that we have messaged consistently over the last 2 years: Creating high quality content experiences for consumers as scale. We are going to continue to invest in premium formats (Project Devil) and you will see that available at greater scale; video and mobile will continue to offer robust targeting capabilities and across higher quality content experiences; and we remain committed and enthusiastic about the local opportunity that Patch offers to marketers as they try to move users from pages to parking lots. This is the year we will unleash the power of the social platform that is the Huffington Post.

Learn more about Norton's expanded role and video strategy here.

Jan 9th 2012

AOL Invades the 2012 Consumer Electronics Show


Continuing the momentum from last year's show AOL will have prominent presence at 2012 International CES®, delivering original demos, up to the minute reporting and exclusives, and for the first time, we will bring the world class AOL Studio to CES.

Here's a preview of what you can expect from AOL at the CES:

AOL STUDIO

The AOL Studio, prominently located in the grand lobby at the front entrance the Las Vegas Convention Center, will play host to real-time video coverage from the event with live broadcasts and interviews by the editors from Engadget (the official online news source of the 2012 International CES®), TechCrunch and AOL Autos. Attendees can see product reviews, demos and exclusive interviews with celebrity and tech luminaries.

This year, AOL is excited to announce AT&T as the exclusive sponsor of Engadget's CES content. Like AOL, CES is an important show for AT&T; it's the venue for the company's annual Developers Summit which attracts thousands of consumer and enterprise application developers who are taking advantage of AT&T's tools, technologies and expertise. As part of its sponsorship, AT&T will work with Engadget to spotlight developers who are collaborating with AT&T to bring compelling new mobile apps to life. AT&T also will display some of its hottest devices in AOL's Studio gadget wall.

David Christopher, Chief Marketing Officer, AT&T Mobility and Consumer Markets tells us, "We know so many of our customers trust Engadget to wring every last bit of news out of CES – and we're excited to sponsor the site's massive reporting presence and help readers get their gadget fix."

SPEAKERS

AOL team members taking the stage at Digital Hollywood at CES (located at the Las Vegas Convention Center) include:

Jeff Hochberg, VP, Audience Targeting Sales
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
January 9, 2012; 10:00 AM - 11:00 AM

Sol Lipman, Senior Director, Mobile
The Apps - The Smartphone and Tablet - Entertainment, News, Music, Games, Location-Based, Communication and Community
January 9, 2012; 1:00 PM - 2:00 PM

Mandar Shinde, Director, Mobile Monetization
iPad-Tablet-SmartPhone Advertising - the Premium Advertising Platform
January 10, 2012; Noon - 1:00 PM

Ran Harnevo, SVP AOL Video
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
January 11, 2012; 1:30 PM - 2:30 PM

Be sure to check back throughout the week for the latest news at CES, tweet at us by adding #engadgetCES or #CESCrunch to your tweet, and if you're in Vegas join us at the AOL Studio!

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