
In partnership with Promote Iceland, today we've launched an innovative cross-platform campaign, Inspired by Iceland, that will raise awareness around Iceland as a year-round holiday destination by delivering inspirational content spanning our editorial sites and AOL advertising platforms.
Inspired by Iceland is the first Europe-wide marketing campaign that fully integrates a comprehensive suite of AOL advertising products, creative solutions and innovative platforms – including the first Project Devil ad with a live camera feed. Working hand-in-hand with the client and agencies from the outset, we've been able to push the envelope in our creative efforts in delivering a campaign that's groundbreaking and sure to make an impact with our users.
The campaign also marks the launch of The Huffington Post UK Inspiration, a new section of HuffPost UK that enables brands to communicate directly with prospective consumers via video, blogs and social media. The section goes live today with a number of exclusive blogs and interactive competitions lined up to begin next week.
To learn more about the program, visit the Inspired by Iceland sponsored page on HuffPost UK.
AOL partners with Promote Iceland for pan-Euro campaign bit.ly/xwuUa7 @brandrepublic @AOLPR
- AOL Europe (@AOLEurope) February 23, 2012
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