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Mar 29th 2012

Advertising.com Group Sponsors Digiday Publishing Summit


As a sponsor of this week's Digiday Publishing Summit (DPS), AOL's Advertising.com Group was showcased in front of more than 300 leading executives in digital publishing, advertising and technology. This leading conference explored challenges facing large and small digital publishers in the rapidly evolving online landscape and opportunities and strategies that will drive their business in 2012 and beyond.

In addition to the sponsorship, two speakers – Will Schmahl of ADTECH and Brian Atwood of Pictela – represented AOL during the three-day event titled "Making the Modern Publisher" in Park City, Utah, The summit highlighted innovative technologies and winning content strategies with the goal of helping publishers create a playbook for success. The agenda featured workshops and sessions on mobile, video, premium ads, inventory optimizers, data and quality content.

Will led a presentation on the benefits of "Mobile Rich Media Ad Interface Definitions," or MRAID, the Interactive Advertising Bureau (IAB) project to standardize rich mobile ads. The key message was that ad standardization in the mobile space will allow both publishers and advertisers to create winning mobile brand experiences, which will drive better ROI.
As a panelist on "Bringing Beauty to the Web," Brian shared his thoughts about the advantages of publisher and advertiser collaboration to create consumer-centric Web experiences with reduced clutter and premium ad formats. Less clutter on a page and one premium ad unit increases engagement more than three times – better for the publisher, advertiser and consumer.

Our sponsorship and speaker contributions sessions drove potential new client relationships and promoted our suite of publisher-focused solutions. The event was a big success for us, and we plan to be front and center at the next Digiday Publisher Summit in October.

Feb 27th 2012

Interactive Advertising Bureau Recognizes AOL's Rock Stars

IAB Portrait and Pushdown Named Official IAB Standards

At last night's IAB Annual Leadership Meeting's Creative Showcase, AOL's Portrait and Pushdown units, winners of the IAB's 2011 "Rising Stars" competition, were recognized as official IAB standard ad units. This acknowledgment shows that the IAB is committed to driving the industry forward with standard brand ad formats and metrics around engagement and interactivity, as we continue to see the shift of brand advertising dollars to the Web.

Dave Jacobs Re-elected as Co-Chair of IAB's Networks and Exchanges Committee

Today it was announced that Dave Jacobs, Senior Vice President of Publisher Services of Advertising.com, has been re-elected to the Interactive Advertising Bureau's (IAB) Networks & Exchanges Committee as Co-Chair for 2012.

The IAB Networks and Exchanges Committee is comprised of senior leaders of ad networks and exchanges that are general member companies, dedicated to furthering the interests of ad networks and exchanges in today's complex ad marketplace.

Last year, Jacobs was selected for an IAB Service Excellence Award, created to recognize outstanding leaders who have driven advancements for the interactive advertising industry, for his work in drafting the Networks & Exchanges Quality Assurance guidelines, a document that standardizes networks and exchanges information, and enhances buyer control over the placement and context of advertising, thus providing brand safety. These guidelines represent the end of an 18 month-long process of creating a new industry standard that provides transparency and brand controls to advertisers.

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