iab posts

IAB's Digital Media Sales Certification program, established in 2012, is the first-ever educational standard for digital media sales teams, creating a professional benchmark for the digital advertising field. The program is created by and for industry experts and AOL will benefit by ensuring they have the most knowledgeable sales teams possible.

The certification knowledge areas include:

• Comprehending the Digital Advertising Ecosystem
• Selling Digital Media
• Managing Digital Advertising Campaigns
• Analyzing Campaign Performance

This certification is the highest industry credential for digital media sales professionals and it's a badge AOL's sales teams will wear proudly.

Click here to learn more about AOL Advertising.

AOL's Hunger Games Premium Format ad campaign has been named a finalist in the 2012 international IAB MIXX Awards, sponsored by the Interactive Advertising Bureau. The winners will be announced on October 2nd. The ad unit, launched in February to build momentum for the premiere of Hunger Games in March, is one of four finalists in the Single-IAB Standard Rich Media Display Ad and Single-Location-Based Advertising categories. The Devil ad showcases HD video assets, print-quality images and features the Moviefone showtime finder.

In addition, Live Better America, AOL's custom publishing platform built for General Mills that launched Aug. 2, has been nominated for a 2012 OMMA Award for Web Site Excellence in the Health & Wellness category. The OMMA Awards for Online Advertising Creativity recognize the year's most innovative and brilliant online advertising creative, campaigns and websites across 65 categories in three disciplines. Winners will be announced on October 1st.

The Live Better America brand lives across General Mills' www.livebetteramerica.com, AOL's LiveBetterAmerica.aol.com and Everyday Health's EveryDayHealth.com/LiveBetterAmerica and targets baby boomers. AOL's content taps into The Huffington Post's lifestyle content across multiple sections, including Travel, Healthy Living and HuffPost 50.

May the odds be ever in our favor!

Goviral was sponsor this week of the Internet Advertising Bureau UK Great British Social Media Festival, which attracted a sold-out crowd in East London. Mads Holmen, goviral Planning Director, spoke to delegates at the annual event, designed to inform and educate about the importance of a robust, well-thought out, relevant social media strategy through new case studies, research and first-hand insights.

Mads' presentation, 'Engaging Generation Social,' was well received and sent Twitter wild. He discussed the prominence of social media, with the social generation forecast to become the biggest consumer group on the planet by 2015. Mads also discussed how the role of advertising will adapt to engage, impact and give generation social a reason to be receptive. Representatives from Google, Microsoft, Twitter and Samsung were also on hand at the event.

Learn more about Goviral and its video offerings here and read about more social insights Mads presented at Social Media Week in February.

As a sponsor of this week's Digiday Publishing Summit (DPS), AOL's Advertising.com Group was showcased in front of more than 300 leading executives in digital publishing, advertising and technology. This leading conference explored challenges facing large and small digital publishers in the rapidly evolving online landscape and opportunities and strategies that will drive their business in 2012 and beyond.

In addition to the sponsorship, two speakers – Will Schmahl of ADTECH and Brian Atwood of Pictela – represented AOL during the three-day event titled "Making the Modern Publisher" in Park City, Utah, The summit highlighted innovative technologies and winning content strategies with the goal of helping publishers create a playbook for success. The agenda featured workshops and sessions on mobile, video, premium ads, inventory optimizers, data and quality content.

Will led a presentation on the benefits of "Mobile Rich Media Ad Interface Definitions," or MRAID, the Interactive Advertising Bureau (IAB) project to standardize rich mobile ads. The key message was that ad standardization in the mobile space will allow both publishers and advertisers to create winning mobile brand experiences, which will drive better ROI.
As a panelist on "Bringing Beauty to the Web," Brian shared his thoughts about the advantages of publisher and advertiser collaboration to create consumer-centric Web experiences with reduced clutter and premium ad formats. Less clutter on a page and one premium ad unit increases engagement more than three times – better for the publisher, advertiser and consumer.

Our sponsorship and speaker contributions sessions drove potential new client relationships and promoted our suite of publisher-focused solutions. The event was a big success for us, and we plan to be front and center at the next Digiday Publisher Summit in October.

.@Advertising_com Group Sponsors @Digiday Publishing Summit t.co/Fr3AWWcD

- AOL PR (@AOLPR) March 29, 2012

IAB Portrait and Pushdown Named Official IAB Standards

At last night's IAB Annual Leadership Meeting's Creative Showcase, AOL's Portrait and Pushdown units, winners of the IAB's 2011 "Rising Stars" competition, were recognized as official IAB standard ad units. This acknowledgment shows that the IAB is committed to driving the industry forward with standard brand ad formats and metrics around engagement and interactivity, as we continue to see the shift of brand advertising dollars to the Web.

Dave Jacobs Re-elected as Co-Chair of IAB's Networks and Exchanges Committee

Today it was announced that Dave Jacobs, Senior Vice President of Publisher Services of Advertising.com, has been re-elected to the Interactive Advertising Bureau's (IAB) Networks & Exchanges Committee as Co-Chair for 2012.

The IAB Networks and Exchanges Committee is comprised of senior leaders of ad networks and exchanges that are general member companies, dedicated to furthering the interests of ad networks and exchanges in today's complex ad marketplace.

Last year, Jacobs was selected for an IAB Service Excellence Award, created to recognize outstanding leaders who have driven advancements for the interactive advertising industry, for his work in drafting the Networks & Exchanges Quality Assurance guidelines, a document that standardizes networks and exchanges information, and enhances buyer control over the placement and context of advertising, thus providing brand safety. These guidelines represent the end of an 18 month-long process of creating a new industry standard that provides transparency and brand controls to advertisers.

>@IAB names two ad AOL units as standards; @davidjacobslive reelected as co-chair, Networks & Exchanges committee aol.it/zbqxGG $AOL

- AOL PR (@AOLPR) February 27, 2012