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Nov 16th 2012

AOL UK Wins Two Prestigious IPA Media Owner Awards

Earlier this week, the AOL UK sales team attended the IPA Media Owner Awards, where we won two awards for Most Innovative Online Campaign and Best Partner. Our team was also nominated for the Best Media Owner and Best At Innovation awards.


We won the Most Innovative Online Campaign for our Inspired by Iceland campaign, which was a huge cross-departmental effort in covering editorial, sales, publishing, creative solutions, research, go viral, Advertising.com and communications. It was our first sponsored channel on Huffington Post, the first Project Devil unit to use a live camera feed and our first Pan European campaign using our whole range of advertising products.

The Best Partner award is significant in that it is voted for by the advertising agencies in the IPA Spring and Autumn surveys. In the survey, we were the best received online publisher with agencies, marking a return to the top spot. The judges praised AOL stating:

"To understand why AOL does so well, you only need to look at the breadth and strength of their performance across all questions on the Spring and Autumn 2012 surveys. It is difficult to find any criteria in either survey where AOL does not appear in the Top Five places."

To learn more about what AOL UK Advertising can do for you, click here.

Oct 15th 2012

The Huffington Post - Big News in Canada

We're thrilled to share with you the news that The Huffington Post has just become Canada's largest national news site, with a record 3.9 million monthly unique visitors in Canada, compared to key national news competitors, including The Globe and Mail, Toronto Star and National Post*.

In reference to the recent release of the September data from comScore Inc. we could not be more excited with the great news!

Since the site launched in May 2011, Canadian unique visitors to The Huffington Post have grown by 150% and the average visitor spends more than 17 minutes on our sites**.

In Canada, there are 3 regional editions of The Huffington Post, including Le Huffington Post Québec, The Huffington Post Alberta and The Huffington Post British Columbia. We have launched 12 Canadian specific sections, including HuffPost Canada Style, Living, Music, Impact, Art de Vivre, Travel and more! In addition to our traffic growth, we have seen our social community flourish with over 1,400 bloggers, in excess of 2 million social actions per month, over 20,000 weekly comments and have a social following of more than 65,000 fans on Facebook and more than 46,000 Twitter followers – now that is breaking news!

Our blend of unique Canadian programming, original reporting, photo and video galleries on people's favorite topics and stories and our signature mix of blogs and a strong DNA for social news and sharing have quickly propelled us to a leadership position in the Canadian marketplace.

*comScore Inc., Total Canada, Home and Work. Sept 2012. [E] Huffington Post Global compared to [P] The Globe And Mail, [M] Toronto Star, [S] and National Post Sites.
** comScore Inc., Total Canada, Home and Work. June 2011 vs. Sept 2012. [E] Huffington Post Global.

Aug 30th 2012

AOL in the Running for Two Major Ad Awards

AOL's Hunger Games Premium Format ad campaign has been named a finalist in the 2012 international IAB MIXX Awards, sponsored by the Interactive Advertising Bureau. The winners will be announced on October 2nd. The ad unit, launched in February to build momentum for the premiere of Hunger Games in March, is one of four finalists in the Single-IAB Standard Rich Media Display Ad and Single-Location-Based Advertising categories. The Devil ad showcases HD video assets, print-quality images and features the Moviefone showtime finder.

In addition, Live Better America, AOL's custom publishing platform built for General Mills that launched Aug. 2, has been nominated for a 2012 OMMA Award for Web Site Excellence in the Health & Wellness category. The OMMA Awards for Online Advertising Creativity recognize the year's most innovative and brilliant online advertising creative, campaigns and websites across 65 categories in three disciplines. Winners will be announced on October 1st.

The Live Better America brand lives across General Mills' www.livebetteramerica.com, AOL's LiveBetterAmerica.aol.com and Everyday Health's EveryDayHealth.com/LiveBetterAmerica and targets baby boomers. AOL's content taps into The Huffington Post's lifestyle content across multiple sections, including Travel, Healthy Living and HuffPost 50.

May the odds be ever in our favor!

Aug 21st 2012

AOL Gets Ready for SXSW

Voting is already under way for presentations and panels to be featured on the agenda at SXSW next spring in Austin, and AOLers have a great showing of proposals. Through the SXSW PanelPicker, the community can browse all the ideas, leave comments, and vote for what they think are the best fit for SXSWedu, SXSW Interactive, SXSW Film and SXSW Music conference activities. The SXSW staff and advisory board also weigh on the content for the agenda to ensure lesser known voices have as much of a chance as being selected to speak at SXSW as individuals with large online followings.

Check out the AOLer-proposed sessions below:


See any you'd be interested? Click on a panel title to vote between now and August 31st. Then, look back at our take on the best brand activations from last year's SXSW here.

Aug 17th 2012

HuffPost Launches Alberta, British Columbia Editions

AOL Canada and The Huffington Post Media Group announced yesterday the launch of two new editions of The Huffington Post Canada, Huffington Post Alberta and the Huffington Post British Columbia. Both sites will provide a powerful new online platform from The Huffington Post Canada that will deliver local stories and embody the unique culture of Alberta and B.C. respectively.

The sites will deepen the conversations around the stories that matter most to communities in each Province, including politics, business, opinion, energy, lifestyle, affordable housing and news. In the spirit of the mission of the national edition, The Huffington Post Canada, the sites will inform, inspire and connect readers to a platform that allows them to be involved in their online communitiesand encourages visitors to participate in the conversations and stories that interest them most.

The Huffington Post Canada's first regional expansion, Le Huffington Post Québec launched in February 2012; regional expansion into the Western Provinces of Canada includes The Huffington Post British Columbia ("HuffPost B.C.") also launching today. The Huffington Post reaches 3.4 million online Canadians per month and has grown 117%* since launch. Le Huffington Post Québec has seen a similar growth trajectory at 156% since launch. HuffPost Alberta will bring a more local flavour to the already 535,000 monthly unique visitors to Huffington Post sites that reside in the Prairies.

Regional based editorial teams will be a key ingredient to the success of HuffPost Alberta and HuffPost B.C. The Alberta site will be managed by Pablo Fernandez, news editor, formerly of the Calgary Sun with support from Michelle Butterfield, associate news editor, formerly of the Calgary Herald, reporting to Kenny Yum, managing editor of The Huffington Post Canada. The site will feature stories from Huffington Post editors, bloggers, and will feature contributions from high profile members of the surrounding communities.

HuffPost B.C. will be managed by news editor Andree Lau, formerly of the CBC, and associate news editor Jesse Ferreras, formerly of Canada.com, also reporting to managing editor Kenny Yum. The site will feature contributions from Huffington Post editors, bloggers, andinfluential British Columbians including author Robin Rowland, radio broadcaster and filmmaker Tetsuro Shigematsu, and singer Sarah McLachlan.

The Huffington Post Canada has an ever-growing social following, boasting more than 50,000 Facebook fans, more than 36,000 Twitter followers and more than 14,000 comments per week.

*Source: comScore, Inc., Total Canada, Home & Work, June 2012. The Huffington Post data from [E] Huffington Post Global, *% growth in UVs vs. June 2011.

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