huffington post posts

Dec 12th 2013

Miley Cyrus and the Snowden Files engage the public most for 2013

What do Papal intimacy, a screaming goat and candy-deprived children have in common? They all appear in the definitive Scoreboard of Content 2013, compiled by The Huffington Post UK and Ogilvy Public Relations. The Scoreboard of the most impactful online content this year was revealed today following a crowd-sourced appeal to more than 7.7 million* influential consumers and creators.

Over 180 pieces of content were judged by a panel from the worlds of academia, media, marketing, content creation and social networks divided the crowd-sourced favorites into Top Fives across five genres: Sex, Humor, Fame, News and Lifestyle. The panel of judges then decided upon a top five in each category, crowning one overall winner.

The top scoring content in each category, and overall, is as follows:

  • Miley Cyrus' fusion of nudity and shock in the 'Wrecking Ball' video, tops off a year of increasingly sex-fuelled music videos, and puts her at the pinnacle of the sex category, and overall
  • For news, The Guardian's 'NSA Snowden Files' scored highest, leading impactful news sharing online
  • A home-production YouTuber, MrEpicMann, takes the top spot in humor with 'How animals eat their food'
  • Number one in the fame category is another home-generated piece of content, 'Pope Selfie', taken by @FabioMRagona
  • In lifestyle, Dove's 'Real Beauty Sketches' achieved the top grade

Whether fun or serious, the impact of the year's top content is clear: between them, the Scoreboard's Top 25 generated more than 1,113,100,000 views and 5,787,600 shares across social media.

Statistics, celebrity or monetary investment alone, however, did not guarantee impact in the mind of the public or top scores from our judges.

It was a combination of a hot title or headline, surprise and intimacy that our judges revealed as the keys to success.

Mar 19th 2013

Autoblog Canada Launches French Language Edition, Autoblog Québec

Good news for gear heads in Québec! AOL Canada just announced the launch of Autoblog Québec, the French language edition of its popular automotive site Autoblog Canada. Autoblog Québec will be led by editor Jean-François Savoie who will combine award-winning content from the international editions of the site, with featured content from key contributors and local journalists from across the province.

With 50 percent of Quebecers (3 million UVs) currently visiting automotive sites, Autoblog Québec will provide a new destination for original automotive news and industry content, car reviews, international auto show coverage and captivating best-in-class photo and video galleries to a highly engaged audience*.

The launch will extend the distinctive and authoritative voice and original content offered by Autoblog Canada to French speaking visitors. The expansion only further supports AOL Canada's commitment to growth for both French language sites and original local content, as Autoblog Québec joins Le Huffington Post Québec in AOL Canada's growing French language portfolio.

For more info on Autoblog, see what it's up to in the U.S: http://www.autoblog.com/

*Source: comScore, Inc., Total Canada, Home and Work, January 2013
**PMB/comScore, 2012 Fall Fusion

Mar 13th 2013

AOL Wins Four Digiday Awards!

(Accepting the awards: Emily Tanczyn and Daryn Strauss for MAKERS; Alex George for Moviefone, and Brian Sirgutz for HuffPost Impact)

We're happy to share that AOL topped this year's Digiday Publishing Awards finalists! AOL and Huffington Post were nominated in eight different categories and, last night, took home four of those awards. The awards honor excellence and breakthrough achievement in digital publishing, branded content and advertising technology.

Here are AOL's Digiday award-winners:

• Best Editorial Achievement by a Publisher: AOL for MAKERS.com
• Best Use of Video by a Publisher: AOL for MAKERS.com
• Best Use of Mobile by a Publisher: Moviefone iPhone App
• Best Branded Content Integration by a Publisher: Huffington Post Media Group for Cisco Impact

Additionally, AOL's TechCrunch was nominated for Best Editorial Achievement by a Publisher, Homepage for Heroes was up for Best Content Marketing Program, the Huffington Post iPad app was a finalist for Best Design and the HuffPost Live iPad app was nominated for Best Use of a iPad/Tablet by a Publisher.

See the full list of Digiday nominees and winners here. Congrats to all of the digital brands that were selected by Digiday, including the amazing AOL brands!

Mar 4th 2013

What to Watch For at SXSW Interactive 2013

For me, this year seems to be a transitional year for SXSW® Interactive Festival. Last year, I visited and saw that SXSW 2012 had reached a sort of stasis (the four days of rain really didn't help). Still, through the noise, there were a couple of really good SXSW brand activations that turned out to be enhancive to the overall experience.

Rising costs in conference-related expenses, travel, availability of accommodations (I had to book my downtown hotel last October) and its tendency to overwhelm, have caused a lot of people to skip this year in favor of SXSW's new V2V conference, which makes its debut later this year.

But much like every conference, the value of benefit in SXSW is what you make of it and I look at this year as an opportunity for new folks to make an impact – both on stage and off. (First timers – check out a great guide here.)

I'll be heading to the festival for the third time this year, and I'm looking forward to seeing what stands out, both in terms of key speakers and products, but also in brand activations. I will be livetweeting panels from my personal Twitter account and also @aoladvertising for up-to-the-minute highlights, so stay tuned for the latest starting Friday morning. AOL and our brands will also be offering up some great events and speakers to make your SXSW experience that much more fulfilling, and I've included those here as well.

Here's a look at what I recommend (interactive badge required unless otherwise noted.)

Pick a date: March 8th | March 9th | March 10th | March 11th

Friday, March 8th

Saturday, March 9th

Sunday, March 10th

  • 10:00am at Icenhauer's (83 Rainey Street, map) ALTO Brunch - Start your day off right with a stop at our Bloody Mary bar where you can checkout AOL's latest email product, Alto. (No badge required; RSVP here)
  • 11:00am at Cheers Shot Bar (416 East 6th Street, map) – Visit the Starterhouse Hosted by Mapquest - Stop by for product demos, live music, networking and good grub and more, open until 7pm. (No badge required; RSVP here)
  • 11:00am at the Hilton Austin - Airbnb's Brian Chesky Talks with Fortune - Airbnb's CEO Brian Chesky talks with Fortune Magazine Jessi Hempel about the past, present and future of his brand
  • 11:00am at Intercontinental Stephen F. Austin – TechCrunch's John Biggs joins folks from Givit, WeVideo and Magisto, as they talk about The Social Video Race
  • 11:00am at the Hyatt Regency Austin- Is Women's Media Too Girly? Jezebel's founder Anna Holmes, Deborah Schoeneman, Margaret Johnson and Rebecca Fernandez talk how media (websites, TV, books) created by women is often accused of being too girly
  • 11:00am at Courtyard by Marriott – HuffPost's Lisa Belkin and PBS's Sara DeWitt discuss How to Keep Working Parents In & Innovating
  • 3:30pm at the Hyatt Regency Austin - Toddlers & Technology - Huffington Post Executive Lifestyle Editor Lori Leibovich anchors a panel discussing the link between today's toddlers and the technology they have access to
  • 3:30pm at the AT&T Conference Center - The Community Manager: Enter the C-Suite - HuffPost Live Community Manager Tim McDonald joins other leading community managers in this workshop designed to help you learn about Community Management today)
  • 5:00pm at the Omni Downtown – NASA UX designers share what UX design in space is like with @NASA: The User Experience of a Space Station
  • 5:00pm at Long Center - Style Goes Viral: The Future of Fashion explores the future of fashion and social media and features Anne Fulenwider, Editor in Chief of Marie Claire, Nina Garcia, Creative Director at Marie Claire and Randi Zuckerberg
  • 5:00PM at the Sheraton Austin – Join leaders from Simply Measured and Klout as they discuss Social Media Was Fun. Has Measurement Killed It?

Monday, March 11th

I'm excited to help bring SXSW to you – so stay tuned! And if you're heading down and would like to meet up, just send me a tweet at @matthewknell.

Dec 18th 2012

The AOL On Network Launches on Xbox LIVE

Starting today, 40 million Xbox users will have the opportunity to get a boatload of awesome video content. The AOL On Network is now available for download on Xbox 360®, giving Xbox LIVE® subscribers access to more than 420,000 high-definition, premium, short-form videos.

Through the Xbox LIVE app's Kinect capabilities, users can now control the AOL On App and choose the video of their choice by using gestures and voice commands. Videos can also be easily shared with the app's built-in social media functionality where subscribers can sign into their accounts and instantly share their favorite videos with friends and family.

The AOL On app offers access to the AOL On Network's constantly updated collection of AOL's original videos from properties like Huffington Post, Engadget and TechCrunch, as well as from content partners like Reuters, AP, BBC, E!, ET Online, Sugar, Splash News, CNET and Martha Stewart.

The app is also available through Roku, Boxee, GoogleTV, TiVo and seven smart TV manufacturers.

Read the full press release for additional details on The AOL On app for Xbox live.

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