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healthy living posts

Aug 2nd 2012

Three Powerhouses Unite Behind New Brand, Live Better America


Today three brand giants teamed up to launch Live Better America, a powerful new brand that will live across three platforms – General Mills, AOL and Everyday Health. Targeting one of the most powerful demographics in the world, Baby Boomers, Live Better America is a new lifestyle experience focused on helping them chart a course for the life they want.

For AOL, the launch showcases the power of our branded platform from a content, technology and audience perspective. With this launch we are showcasing our unique ability to move brands forward by delivering best-in-class content, and flawlessly syndicating that content across AOL and beyond via engaging editorial and advertising content, award-winning premium formats, our video network and even connected TV.

As this partnership has come to life our goal with General Mills and Everyday Health is to collectively deliver a highly compelling, consumer-centric experience. For AOL that means blending custom content, a community experience and social interaction in a way that creates an engaging consumer experience for Boomers. To that end, we will tap into The Huffington Post's vast array of lifestyle content across multiple sections, including Travel and Healthy Living. The program also takes full advantage of HuffPost's content management technology platform which will power the AOL experience, enabling us to publish branded content in real-time and maximize social engagement with the brand message. Huff Post 50 will also help build the right audience for the program.

And to Boomers who have searched far and wide for an online home - Live Better America is here to get you talking about your inspirations, passions, stories and the conversation will continue day after day!

(Janet Balis contributed to this blog post.)

May 3rd 2012

Arianna Huffington to Host New Video Series

"Becoming Fearless," a 10-part video series, launches today on HuffPost Healthy Living. Hosted by Arianna Huffington and based on her book "On Becoming Fearless," the series will explore the way fear affects our lives and celebrate the strength, courage and resilience that result from overcoming it.

During the course of the series, Huffington will be joined by noted individuals, including Kathy Griffin, Lisa Lapanelli, Bill Rancic, Maria Bartiromo, Jean Chatzky and more as they examine fear and its impact on love, money, parenting, work, health and beauty.

Original editorial content -- blogs, quizzes, interviews, reported pieces -- will accompany the series, which is sponsored by Toyota Corolla and continues through August.

Check out the first video of the series to learn how to become fearless about money:

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