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Jul 13th 2012
Goviral was sponsor this week of the Internet Advertising Bureau UK Great British Social Media Festival, which attracted a sold-out crowd in East London. Mads Holmen, goviral Planning Director, spoke to delegates at the annual event, designed to inform and educate about the importance of a robust, well-thought out, relevant social media strategy through new case studies, research and first-hand insights.
Mads' presentation, 'Engaging Generation Social,' was well received and sent Twitter wild. He discussed the prominence of social media, with the social generation forecast to become the biggest consumer group on the planet by 2015. Mads also discussed how the role of advertising will adapt to engage, impact and give generation social a reason to be receptive. Representatives from Google, Microsoft, Twitter and Samsung were also on hand at the event.
Learn more about Goviral and its video offerings here and read about more social insights Mads presented at Social Media Week in February.
Feb 17th 2012
Mads Holmen, Planning Director at goviral, took the stage with a full house at Shoreditch Studios yesterday to explore the area of branded video distribution and discuss the ingredients that make content social.
Having worked at goviral since its early days, Holmen gave Social Media Week attendees (a mix of media agencies, publicists and bloggers) a background on goviral, and explained the growth in the video market place since the launch of goviral in 2006.
Mads then launched into a full-fledged interactive session with the audience sharing some examples of great branded content from around the world to establish best practices. This included strong recurring campaigns such as Gatorade Replay, and videos from leading brands such as Samsung and Nike.
Some of these best practices include:
- Always aim at creating instant attraction. The first 10-15 seconds should create curiosity and interest!
- Make sure you are telling a story. Be creative or original but make sure the video has a flow and don't drop in to periods where users could be tempted to look elsewhere.
- Don't give away everything first and leave users with a flat feeling in the end! While remembering to engage users try to build up your video as if you were telling a story
And what other factors contribute to making great content you might ask? Spend time and effort defining your production and format. Do people know it is you just by the touch and feel of the video alone? Answer this question and you can provide a great user journey.