Displaying

goviral posts

Feb 5th 2013

AOL's Advertising.com Group Becomes AOL Networks

Today I'm proud to announce to that the Advertising.com Group has officially been renamed AOL Networks. This new brand better aligns with AOL, and should help all of our stakeholders to better understand the rich stack of assets and robust technology we bring together nearly 20,000 publishers and 4,000 advertisers. We believe this new name clearly represents the recognized cross-screen offerings across premium, programmatic and performance advertising.

Since our formation in April 2011, our mission has always been to simplify digital advertising at scale. AOL Networks will continue to offer global advertising solutions that help increase yield through a rich and broad set of platforms, formats, and technologies. We have heard from many clients that there are an increasing number of systems and partners they need to do business with to accomplish their online marketing objectives. AOL is synonymous with premium. And in the network space, there is a real need for premium experiences. With our established leadership in video, performance and now programmatic, plus AOL's foothold in premium advertising, we are better positioned than ever to define and own a transcending solution.

AOL Networks enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands.

The brands within AOL Networks will continue to operate under their existing names, including:


Additionally, BuySight, the recently acquired dynamic creative optimization firm, will be packaged into the Advertising.com product suite.

The new gateway, www.aolnetworks.com, launches today, providing publishers and marketers with information on, and access to, all of the offerings in the AOL Networks premium advertising suite.

*Source: comScore December 2012
**Source: comScore December 2012

Dec 4th 2012

AOL's Advertising.com Group Acquires Buysight, Inc.

Today we announced the Advertising.com Group has acquired Buysight, Inc., a leading provider of retargeting and intent-based targeted advertising. The acquisition strengthens our premium product offering and expands the Group's position in the performance display market by significantly improving our retargeting and intent-based targeted advertising solutions. This transaction further solidifies the Advertising.com Group as a global leader in advertising technologies across display, mobile and video.

Formed in May 2011, the Advertising.com Group is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands, and includes Advertising.com, ADTECH, The AOL On Network, goviral and Pictela. The Group brings together end-to-end platforms and solutions for publishers and advertisers spanning ad serving, monetization, optimization, and premium advertising formats across all mediums including desktop, mobile, tablets and connected TVs.

We strongly believe that both brand and performance display, mobile and video campaigns benefit from dynamic, targeted creatives and messaging. The acquisition of Buysight brings proven Dynamic Creative Optimization and machine learning capabilities which will further enhance AdLearn, our market-leading optimization engine, and its ability to provide brands and performance marketers a comprehensive and integrated optimization solution across channels.

Based in Sunnyvale, California and founded in 2008, Buysight is a performance advertising company focused on retargeting using intent-based Dynamic Creative Optimization and its advanced machine learning technology. They deliver real-time behavioral advertising that drives incremental retail sales. Its Buyer Targeting platform is built on three core strengths: real-time modeling and prediction of purchase intent, real-time dynamic advertising with intelligent product selection, promotions, and creative, and real-time media buying optimized to calculate every impression's precise client value. Buysight's client advertising services include retargeting previous site visitors, acquiring new customers, and targeting relevant, personalized brand advertising to likely shoppers. More specifically, Buysight transforms online data into actionable knowledge, and uses it to connect people and advertisers in an automated, real-time marketplace to unlock significant value for both consumers and businesses.

Nov 13th 2012

Goviral Reveals Best 100 Brands in Branded Content

With the overflow of viral videos and branded digital stunts, it is becoming more and more difficult for anyone to make a splash in the social market. The goviral team have released the top 100 brands in branded content for 2012, highlighting the companies and brands that are leading the way with their social content.

The first goviral Social Video Equity Report evaluated these brands based on their volume, total views and engagement for content uploaded to YouTube, Vimeo and Facebook. Goviral then weighed the quality, purpose, innovation and audience relevance, before calculating the final social video equity score. From the report:

"The results of goviral's Social Video Equity Report prove that when it comes to branded content, fortune favors the brave", said Mads Holmen, Planning Director, goviral. "Brands like Red Bull, Old Spice and Nike are risk-takers, constantly disrupting what's expected to spark agenda-setting conversation. An effective social video strategy can elevate a brand beyond the product, creating an experience consumers really want to part of."

Click here for additional details on goviral's research and findings. For the full list of the top 100 brands in branded content, visit goviral.com

Aug 30th 2012

AOL UK Adds Key Ad Roles


We have some exciting news from over the pond. Steve Filler has joined goviral and Advertising.com UK as Managing Director, and Suhela Gremmel has been promoted to Managing Director of ADTECH UK and Ireland.

With over 18 years of experience in digital advertising and sales, Steve will focus on growing the goviral and Advertising.com presence in the UK, capitalizing on the business' reputation of partnering premium publishers, advertisers and agencies to maximize the value of online brands. Steve joins from Collective, where he held the position of Managing Director at media and technology network Collective, and prior to that was Commercial Director at Unruly Media and before that, Videojug.

In her new role, Suhela, former Head of Global Customer Relationship Management (CRM) for ADTECH, will take charge of ADTECH operations in the UK and Ireland and will be responsible for the sales, CRM and customer service divisions. Since 2009 Suhela has headed up the global CRM team from Dreieich. In recent months she also played an important role in opening up new markets in India and Israel. In addition, she has represented ADTECH on various working groups and expert committees of the German industry organization BVDW and the whole online marketing sector.

Learn more about ADTECH and its worldwide offerings for publishers, ad networks, agencies and advertisers by clicking here.

Aug 20th 2012

goviral 'Ballerina' Video Helps Volvo Unveil New Truck

A goviral video designed to tease an upcoming marketing campaign for a new Volvo truck is doing exactly what it's supposed to do -- going viral. The video, which premiered globally yesterday, has spread organically to over 200 countries on 30,000 websites -- including clocking up more than 400,000 views on YouTube. Even our friends at HuffPost UK are talking about it.

"VOLVO Trucks - The Ballerina Stunt" is a knuckle biter featuring world record-holding highliner Faith Dickey battling the wind to cross a line between two speeding trucks heading for a tunnel.

The stunt was set up to show the precise handling of the new Volvo FH. Filmed on an unopened highway in Croatia in cooperation with Hollywood stunt director Peter Pedrero (think James Bond, Harry Potter, Pirates of the Caribbean) and was directed by Academy Award nominee Henry Alex Rubin. The project is the work of goviral's Nordic team, headed by Jacob Lachmann. goviral is exclusive video partner for the Volvo campaign.

Watch the video below:


Learn how goviral works with nearly 40,000 publishers globally and can target over 90 countries, across 24 verticals by clicking here.

Search the blog

Follow us

RSS feed

Subscribe

AOL Blog Archives

Select Month