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Jul 24th 2013

AOL On Videos Coming Soon to a TV Near You via Chromecast

It's no secret that AOL On is home to all the latest videos trending on the Internet. Now, we want to bring AOL On's content straight to you! We've partnered with a number of different platforms to bring you your favorite AOL programming wherever you are, at home or on-the-go.

We're working to bring AOL On content (via our Android or iOS apps) to Google's Chromecast users later this year, so they can view their favorite videos from the best seat in the house-- their couch! Chromecast will allow viewers to watch anything from the web, right on their TV screen, by casting it through a smart device for easy at-home viewing. Yup, that means no more crowding around a phone or laptop when sharing your favorite scene from #Candidly Nicole with your friends.

We know you've been craving for the latest episodes of Now Eat This! Italy and Anthony Eats America to watch on a bigger screen, and now you've got them.

Stay tuned for more updates!

Jul 15th 2013

Ad Networks Best Practices

Today, the White House announced the Best Practices Guidelines for Ad Networks to Address Piracy and Counterfeiting (2013IPPractices.com). In an effort to address content owner concerns about ad networks providing revenue streams to websites engaged in piracy and counterfeiting, the guidelines will help ad networks establish a set of self-regulating best practices to address known infringing sites in their respective ad networks.

Some highlights from the guidelines:

  • Ad Networks are committed to maintaining high quality standards for advertisers and publishers and at the same time respecting intellectual property rights to maintain a healthy Internet and promote innovation.
  • The best practices include (among other things):
    • Maintaining and posting policies intended to discourage or prevent, to the extent possible, websites that are principally dedicated to selling counterfeit goods, engaging in copyright piracy or otherwise violating laws from participating in the ad network;
    • Accepting and processing proper notices from rights holders regarding websites participating in the Ad Network alleged to be principally dedicated to selling counterfeit goods or engaging in copyright piracy and to have no substantial non-infringing uses; and
    • Providing guidance for the content of a proper notice and identifying the designated agent to receive such notice.
  • The best practices are intended to encourage and supplement, not replace, responsible and direct independent actions taken by intellectual property owners to enforce their intellectual property rights and are not intended to impose a duty on any Ad Network to monitor its network to identify offending websites.

As part of this initiative, AOL, along with Yahoo, Microsoft and Google, established this set of self-regulating best practices to address known infringing sites in their respective ad networks.

AOL has been building trust with our users for more than 28 years. And we have been equally committed to maintaining high quality standards for advertisers and publishers – taking piracy and counterfeiting seriously. Many of the best practices guidelines very much mirror what we have been doing all along at AOL and, consequently, we quickly supplemented our current practice and are now in compliance with the best practices. Advertising.com boasts one of the best networks in terms of quality, which is part of our success story, and this initiative will reinforce that. I commend the collaborative efforts of the participating Ad Networks and the industry to help combat online piracy.

Aug 2nd 2012

AOL Earns Spot on paidContent 50

This week paidContent released their list of the world's 50 most successful digital media companies, and AOL earned a spot on the list for the second year in a row. The paidContent 50 ranks digital-media companies by measuring the revenue earned from digital content, or from the advertising around that content. Other companies featured on this year's list include Google, Bloomberg and Thomson Reuters.

Read how AOL made this year's list by clicking here.

Jul 13th 2012

Goviral Sponsors IAB's Great British Social Media Festival


Goviral
was sponsor this week of the Internet Advertising Bureau UK Great British Social Media Festival, which attracted a sold-out crowd in East London. Mads Holmen, goviral Planning Director, spoke to delegates at the annual event, designed to inform and educate about the importance of a robust, well-thought out, relevant social media strategy through new case studies, research and first-hand insights.

Mads' presentation, 'Engaging Generation Social,' was well received and sent Twitter wild. He discussed the prominence of social media, with the social generation forecast to become the biggest consumer group on the planet by 2015. Mads also discussed how the role of advertising will adapt to engage, impact and give generation social a reason to be receptive. Representatives from Google, Microsoft, Twitter and Samsung were also on hand at the event.

Learn more about Goviral and its video offerings here and read about more social insights Mads presented at Social Media Week in February.

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