gmc trade secrets posts

An AOL Advertising display ad campaign was named Best B2B Branding Campaign in the 2012 Digiday Awards this week. The "Environment Matters" campaign ran online and offline, targeting ad agencies and brands and highlighting the importance of the online environment in which their ads run.Digiday covers online media, marketing and advertising.

Based on AOL's proprietary research, we've found that ads perform better when placed next to quality content. To help highlight this to the agency world, the AOL Advertising team came up with the "Environment Matters" campaign. The beautiful -- and now award-winning -- campaign and its messaging were well received by the industry! Check out Digiday's site to see the rest of the winners.

AOL also picked up six Telly Awards honoring the best in film and video productions, Web videos, commercials and films, local and regional and cable TV commercials, programs and segments. Last year, the Tellys received more than 11,000 entries from all 50 states and five continents. And the winners are...

Winning Content and Category:

SILVER (highest honor):

• Unscripted, 'Muppets' – Talk Show/Interview category

BRONZE:

• Sessions – Music Video
• GMC Trade Secrets – Promotional Branding
• Beyond the Battlefield – Documentary
• You've Got – Motivational
• Translogic – Automotive

Watch all of these videos and more by visiting the AOL On Network.

.@AOL Earns @Digiday Award and Six @TellyAwards aol.it/KknuGb @AOLAdvertising

- AOL PR (@AOLPR) May 17, 2012

AOL took part in the opening party for the IPG Media Lab in New York last week. IPG is the fourth-largest ad agency holding company in the world and one of our key business partners. The Lab is IPG's latest investment in digital technology, a 5,000 square-foot space in midtown featuring a virtual closet, connected TVs, live social feeds and gadget of all shapes and sizes.

Both AOL's content and technology are featured prominently in the lab, including the oversize art by AOL artist Jason Gnewikow, who attended, featured prominently in the lobby. A post on the wall explains the AOL Artists program and directs people the site.

Another special AOL guest at the party was celebrity chef Sam Talbot, featured on AOL's Kitchen Daily and GMC Trade Secrets. Sam cooked up an appetizer of crab, blueberries and popcorn that surprised and delighted everyone.


Original research by IPG and AOL on the Devil unit is also highlighted on IPG's Engagement Wall, while the 3D BMW ad on Editions by IPG Agency UMWW is featured nearby on the Mobile Wall.
AOL's presence at the Lab is a wonderful example of how great partnerships with agencies are mutually beneficial. We look forward to what's next with IPG and the Lab!

See more photos from the Event here:
http://www.facebook.com/AOLAdvertising