gigaom posts

Preparing for post-Disrupt letdown once TechCrunch's conference closes tonight after the awarding of the Disrupt cup? Don't fret, the TechCrunch team has got you covered! Today, on stage, the team unveiled the new TechCrunch iPad app which is now available to download from the iTunes store.

We understand that news is most valuable to readers when they can explore differing perspectives and then put it into broader context. Keeping this idea at front of mind, the team designed the app to be the ultimate research tool – not just a TechCrunch newsfeed.

Integrating TechCrunch articles, Crunchbase profiles and even content from other publishers, the app encapsulate everything going on in the nonstop tech world right in one place. A sidebar built from Crunchbase profiles of the key players mentioned in stories gives readers a better understanding of the relationships at play within a given piece. Meanwhile, content from other authoritative publishers helps provide a holistic view of the story and what it means for the industry as a whole.

Another key feature of the app is our trending news section. Instead of just pulling what's most popular, the feature filters stories by comments, page views and social shares to determine an article's "heat and velocity," giving readers an idea of a topic's potential impact across various social platforms.

Download the app today by clicking here.

.@AOLMobile Launches New @TechCrunch iPad App at Disrupt NYC 2012 aol.it/KUoy44

- AOL PR (@AOLPR) May 23, 2012

TechCrunch announced some exciting changes to their editorial team today including the addition of two new hires. Ingrid Lunden, formerly of PaidContent, has joined the team as a TechCrunch writer covering mobile, digital media and breaking tech news. Based in London, Lunden will also cover European startups and tech companies with TC Europe editor Mike Butcher. The second hire is Colleen Taylor, who joins the team from GigaOm. Taylor will help expand TechCrunch's video coverage as a TV reporter, and become the familiar face of TCTV.

We're pleased to announce that tickets for the 5^th Annual Crunchies Awards, hosted by GigaOm, VentureBeat and TechCrunch are now on sale. We've even expanded to a larger venue, the Davies Symphony Hall, to accommodate a larger audience, but we still recommend that you buy your tickets fast before we're all sold out.

Over 300,000 nominations have already been cast in categories like: Best Social Application, VC of the Year, Best Time Sink, Best Mobile Application, CEO of the Year, Best New Startup of 2011 and Best Overall Startup of 2011. Finalists will be chosen by the TechCrunch, GigaOm and VentureBeat audiences.

We are excited to celebrate the achievements of our industry. Hope to see you there!
To find out more about the event, click on the official press release here.

.@TechCrunch teams up with @GigaOm & @VentureBeat to host the #Crunchies aol.it/vUEc6e

- AOLPR (@AOLPR) December 16, 2011

AOL Video launched Editors Room, a new platform for the embed video market, which gives editors the opportunity to add premium, brand safe video to every page and digital publishers to generate additional revenue on those videos.

The platform offers Web editors and publishers access to over 250,000 curated premium videos from top media companies and independent producers including BBC News, Hearst, Meredith, Bonnier, blip.tv and GigaOM.

The Huffington Post Media Group tested the new product for a few months and appreciates the ease and speed - as the video platform was designed with editorial staff in mind. Nicholas Graham, Senior News Editor at the Huffington Post said, "Editors Room is a really great tool that keeps getting better. It has an easy-to-use interface and allows me to create multiple playlists that are easily updated. It saves me a lot of time since I'm not recreating the wheel when I need to add a new video to a playlist, plus I don't have to watch ads while I'm building them. I'm really glad I've been able to get a sneak peek at the product and I can't wait to see what comes next."

From current events and breaking news, to seasonal content, the Editors Room streamlines searching for relevant video content and offers publishers the ability to immediately monetize their video embeds with pre-roll and overlay ads.

In a comparison of two versions of the same content page – one with video and one without - readers spent 86% more time on the page with embedded video**.

This announcement follows a number of pivotal announcements for AOL Video – the recent launch of its premium video slate appealing to multiple audiences and advertising categories and our partnership with VivaKi to create a whole new video format. The AOL Video platform is growing 86% in unique views year-over-year* and ranks first in key industry categories, including Tech, Autos, Travel, Fashion, Food and Home.*

Check out the demo video below and for more information visit http://editorsroom.5minmedia.com.

*August 2011 comScore Video Metrix
**Internal testing averaging of content pages for one hour