Involving nearly 3,000 employees in 21 offices helping 38+ charities around the world, the most challenging aspect of the event is the sheer scale. "It's a logistical beast of a project," said Ting, "but that's what makes it so rewarding. Seeing AOLers from all different facets of the business come together from social media and corporate communications doing promotion to our facilities team setting up on-site activities to our cause marketing team creating a cause module on the AOL mail sign-in page, we all come together. And at the end of the day, it's all about how we're helping and the impact we are making on others."With different locations and time zones, the team also relied on site leads to organize the charge on the ground. The site leads were AOLers who volunteered to go above and beyond their normal job descriptions which include advertising execs and office managers, to help rally people and get them involved.
How does AOL pick the charities they will partner with on Monster Help Day? Ting and team incorporate employee feedback from past events as well as looking for causes that employees are already committed to. "What makes Monster Help Day so powerful is when employees personally connect with the community and the cause, leaving the day feeling like they've really made a direct impact," said Ting. "We want to work with causes AOLers are passionate about. For instance, the Denver office is all about sustainability and going green. They worked with Grow Local Colorado to plant a vegetable garden that will in turn help feed the homeless and hungry. The Dublin office created a unique opportunity for developers, graphic designers, photographers, etc. to utilize their skills to help local charities revamp their websites."
Ting executes a number of different events at AOL, from brand activations to global company meetings to community projects. "One of my favorite projects was when we donated a mobile computer lab to St. Jude Children's Hospital. As a digital media company, it was amazing to be able to utilize our resources to help these children and their families connect with one another while going through such a difficult time in their lives." Ting thrives at working on consumer and industry events and the challenge of creating an event from scratch where she can build innovative, fresh, strategic events that achieve the business goals while being original with out-of-the-box ideas. When Ting is not traveling around the globe creating world-class events she enjoys watching her summer TV guilty pleasure "So You Think You Can Dance," reading Game of Thrones, and attempting to survive the Insanity workout.
AOLer Ting Wang Takes Us Behind the Scenes of #MonsterHelpDay aol.it/LsiXm7
- AOL PR (@AOLPR) June 4, 2012
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