fashion posts

Dec 8th 2011

Welcome to HuffPost Canada Style!

AOL Canada's HPMG today launched HuffPost Canada Style! The new site covers everything from fashion and beauty to entertaining and home décor. On a related note, we also rolled out an updated nav that reflects our newest HuffPost Canada vertical, as well as recent .com additions.

As with previous Canadian vertical launches, the Huffington Post Canada team created our own compelling, distinctly Canadian features and married them with .com content to provide our readers with the best of all worlds.

Here are some examples of our regular features:

- Citizen Style is our home grown feature of what's hot and happening in cities across
Canada. Readers submit their photos, videos, tweets and blogs.
- We Tried It: A fashion or beauty product review.
- Put It Away: A trend we think readers should, well, put away.
- Lust List: A daily look at something we love.

Our HuffPost Style team, including Lisa Yeung, Sarah Kelsey, Meredith Gilles recruited fashion bloggers and readers from across the country to be a part of this launch! Be fans and friends of HuffPost Canada Style on Twitter @HuffPostCaStyle and on facebook https://www.facebook.com/HuffPostCanadaStyle.

To read more about the launch check out Sarah Kelsey's blog here.

Nov 23rd 2011

MyDaily Presents ....Mary Katrantzou

On Tuesday evening the MyDaily team gathered in Soho to launch a new series of intimate interviews with leading figures in the fashion world called MyDaily Presents...

The first event was with one of the UK's boldest and brightest fashion designers and MyDaily's newest contributor Mary Katrantzou, who was interviewed by editor Libby Banks, dressed in a Katrantzou original. MyDaily Presents... was launched to improve communication and build long lasting relationships with key fashion bloggers pulled together by the editorial team, SEO, marketing and communications.

The room was filled with mannequins dressed in looks from Mary's latest collection and highlighted beautiful photography from the London Fashion Week catwalk show, all complemented by fabulous MyDaily Mary Katrantzou bags.

During the hour long session, I quizzed Mary on her influences, the potential for a menswear collection, her plans to open a store, her website, and the role of social media in her life. We then invited the bloggers to ask questions.

A screen showcased live Twitter activity throughout the evening with the #mydailypresents hashtag actively used by those in attendance. A retweet from Dannii Minogue, and Susie Bubble, one of the most influential bloggers on the UK fashion circuit who was at the event, were two of the big highlights in the Twittersphere. Already there's been 1.5 million impressions! Drapers, the UK trade magazine for the fashion industry, also attended the event and were Twittertastic on the night! MyDaily also announced a competition last night for readers to win a Mary Katrantzou dress.

Check out MyDaily.co.uk and view images from last night on MyDaily's Facebook page.

Oct 27th 2011

Program for the People! AOL Previews Original Video Research at OMMA Video

Yesterday I took the stage at OMMA Video in San Francisco to preview data from a study AOL Video recently did with comScore. With the research we aimed to debunk the myth that one size fits all in terms of video production. There's a prevailing belief that all short form online video should follow the same rubric and fit within a two minute window -- or people will get bored and stop watching. Rather, we're showing brands that we can work with them to create compelling video, utilize our tools and data to monitor viewing trends, then optimize and syndicate those engaging videos across the AOL network.

At AOL, we're hyper focused on what people are watching. We're taking a different approach with our original video research by looking at video categories to see how consumers engage with video, what they watch, and how long they watch, to better understand what makes "good" content for them. For instance, take the style category. We produce a ton of different style videos all around fashion and beauty - from runway reviews, interviews with fashionistas, street style portraits, and beauty basics. We noticed the most-viewed videos were those that showed how to take a trendy look and make it your own-whether on the street or in the salon. Our audience is interested in being fashionable and feeling great about themselves, but like most of us, they like to see how the high-fashion world can be made practical. On the other hand, the most-shared fashion videos were those that featured celebrities. In fact, those videos are 7X more likely to be shared if they featured a celebrity – demonstrating that fashion and celebrities are communal topics and our viewers use as social capital.

We're making it clear to brands that as they think about video content and their marketing goals, AOL can deliver on all their needs through our video platform. One size does not fit all for video campaigns, either. Our end-to-end solution delivers quality video content from our studios and the best partners in the business, a world-class syndication platform, and innovative ad formats. You can see the AOL video solution come to life through our original video slate, which includes series like The Tanning Effect (sponsored by State Farm).

(source: AOL & MarketSight, September 2011)

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