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Oct 30th 2013

AOL Launches New Series, "My Ink"

We've just launched a new docu-series, "My Ink," featuring celebrity athletes across major professional sports sharing the stories behind their tattoos-- thus proving that every picture tells a story. The series was produced in partnership with Mandalay Sports Media and executive produced by award-winning producer Mike Tollin.

In each episode, a different athlete gives viewers an intimate look at their lives and their body art revealing a personal side rarely seen before. Audiences will follow each athlete as they visit with their favorite tattoo artist, experiencing first-hand the process they go through in selecting their next piece of ink and witnessing them get it tattooed then & there.

The first 6 episodes of the 12 part series are available now at MyInkSeries.com and include Baltimore Ravens Super Bowl Champion running back Ray Rice, iconic skateboarding prodigy Ryan Sheckler, electrifying NY Knicks shooting guard JR Smith, WNBA dunking phenom Brittney Griner, bone crushing UFC fighter Benson Henderson and NASCAR pit crew CrossFit superstar Christmas Abbott. Future episodes will feature Philadelphia Phillies clutch closer Jonathan Papelbon, outspoken Buffalo Bills wide receiver Stevie Johnson, and Gold medalist pro soccer player Sydney Leroux.

We're excited that the addition of "My Ink" continues to significantly bolster AOL's premium sports video offerings -- highlighted by our premium video syndication agreement with ESPN and our first original sports series FLAT OUT.

"My Ink" offers the rare opportunity for intimate and revealing portraits of our favorite athletes. We think this is great storytelling -- and your chance to see these performers like you've never seen them before.

Oct 9th 2013

ESPN and AOL Strike Premium Video Syndication Agreement

As of October 8, ESPN Video will be featured across AOL's owned & operated and partner sites - providing our audience the majority of ESPN's video, including news, highlights and analysis.

ESPN's leadership in high-quality sports content is second to none, and the premium video syndication agreement will deepen our leading collection of online video content, while significantly boosting our sports-related offerings.

Highlights of the deal include:

  • ESPN will provide AOL with ESPN-branded news, highlights and analysis, including video content seen on SportsCenter and other ESPN programs, covering a wide array of sports.
  • AOL will syndicate ESPN video content across both its owned and operated sites (such as AOL.com and The Huffington Post) along with its vast network of partners that includes 1,700 publishers such as Cox, Gannett, and the Boston Globe, as well as mobile phones, tablets and connected TV devices.
  • In conjunction with AOL editors, ESPN's state-of-the-art production facility will help program content across the AOL network so that consumers reading text articles on both AOL's family of sites and its partners' sites will be served relevant ESPN videos providing an optimal consumer experience.
  • The library of ESPN videos will also be housed in a brand-specific channel on the AOL On Network (on.aol.com/espn), AOL's video platform that launched in 2012 and exclusively features curated, premium video content.
  • Ad sales for this video content will be led by ESPN, and revenue will be shared by both parties along with AOL's syndication partners.

Currently, AOL is the number two video property on the Internet reaching more than 71 million unique visitors and attracting 992M streams per month through the AOL On Network*.This is an important moment for ESPN, AOL and our partners, who can now take advantage of compelling sports video content in order to deepen engagement with their readers.

*comScore Video Metrix – Content Only, August 2013

For updates and the latest news from AOL, follow @AOLPR on Twitter.

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